The Most Unpopular Way To Fight Climate Change That People Need To Get On Board With

By Michele Kaplan

So, as 45 (Trump) has pulled out of the Paris Accord, people are wondering what will happen in regard to climate change and the planet? After all, most people (including science) agree that climate change is one of the major factors behind such devastating storms as Hurricane Sandy, which made areas of New York City look like a war zone.

Climate change is no joke.

And it’s not like Hurricane Sandy is the only storm of this nature. Climate change has and continues to wreak havoc around the world.

And now The President wants to lessen our commitment to fighting climate change? While this is not a shocking outcome, (did we really expect him to do the right thing?), it is a dangerous one, especially for the low income communities and disabled population who are hit the hardest in such storms. Groups that he is already oppressing via his policies.

Related: The impact climate change on indigenous communities?

Granted leaving the Paris Accord, according to Jean-Claude Juncker (President of the EU), is not as simple as 45 seems to think it is and some cities are pledging to ignore 45’s decision and are committing to fight climate change. There are also a number of amazing environmental activist groups who will continue the fight for clean and sustainable energy, and help save the planet.

Now, don’t get me wrong. I think the goal of sustainable energy for all are absolutely attainable and definitely worth fighting for. And I will continue to proudly stand (or sit – as I’m in a wheelchair) with these groups.

But there’s another way that we can fight climate change, that does not require us to get permission from the powers that be. We do not need to petition the CEOs, in hopes they will see the light. It’s something that science has proven to be effective – and yet the moment the topic comes up, people seem to put their fingers in their ears and go “la la la la la la”, so they don’t hear what is being said. It’s unpopular to the point, that I questioned whether it was worth writing this article, as sure the choir would agree, but beyond that? However, I chose to write this article, despite the topic being unpopular, this. needs. to. be. said.

So what is it? What is possibly the most unpopular way to fight climate change that people need to get on board with?

image description: A photo of two cats on a small table. One cat is holding and it looks like they’re comforting the other cat

“Hold me, I’m scared.”

Moving towards a plant-based lifestyle (aka: vegan) to the best of people’s abilities.

Cue the frequently asked questions!

“Veganism? What? What’s that got to do with climate change?

The UN did a study that showed that the animal agriculture industry is one of the largest contributors to climate change.

Related:  Further statistics on how the animal agriculture industry impacts the earth, water supply and us all.

“Aren’t you just imposing your beliefs on other people?

Nope. While I am vegan for ethical reasons (as well as environmental), what I am proposing to you is not a matter of belief. This is a matter of science. And if we don’t like when 45 ignores the truth of science, then in turn, we must not ignore the truth of science, even if it’s truth that we’d prefer was not true.

“Great, so what? Now I have to eat lettuce all day?”

A common myth but actually vegan food is everywhere and there is a really good chance that you are already eating vegan food. For an example: french fries. Made from potatoes. A plant. Typically fried in some kind of oil like corn, canola, vegetable – which are from plants. Ketchup? Comes from tomatoes – a plant. Typically spices (unless it’s Cow Spice – which may or may not exist. I really rather not google that) are not derived from animals and thus are vegan. My point being is that vegan food is not only way more common than you think, it’s also way more than just rabbit food and the super pricey artisinal vegan cheeses, that people tend to think of when they hear they word vegan.

“I once met a vegan and they were totally [racist, transphobic, sexist, ableist, fatphobic, islamophobic, homophobic, etc etc. and/or just a real prick]

Yeah, me too. However, this doesn’t mean that veganism as a lifestyle/philosophy is that way, nor does it makes veganism a bad idea. (I’ve met some sexist jerks in the anti-war movement, doesn’t make war a good idea.)

Related: Is Veganism Ableist?

Related: Things Black Vegans Are Sick Of Hearing

Related: The Sistah Vegan Project

“But meat/animal skins is part of my culture (which is very important to me)”
Finding a balance between tradition and change is a very delicate one. That being said, please note that the following response is referring more to grandma’s recipe, rather than food/items used in a sacred ritual/event, as I don’t really feel it’s my place to speak on that.

It’s important to realize how these foods came to be tradition and part of our respective cultures. More than not, it wasn’t really a choice, but rather it was making the best out of the situation. It was making do with what they had.  Therefore one could argue that now it’s our turn to adapt (while maintaining our connection to our respective roots). Now it’s our turn to do what we need to do to survive. Lastly, keep in mind that a lot of recipes can be made vegan these days in very delicious ways.

“Yeah but what about this cause?”
There are so many forms of injustice in the world, it can be hard to keep up with everything. And yes, fighting climate change via plant based decisions, is one of many many important struggles. Keep in mind that going vegan or at least moving towards a plant based lifestyle doesn’t mean you need to join the animal rights movement and take it to the streets, if you don’t want to. Just make changes in your own life, and continue to fight for the causes closest to your heart.

“Yeah, but don’t humans need to eat meat?”
Unlike cats, humans are not obligatory carnivores, meaning they don’t need to eat meat. In fact, there are even vegan body builders who have no problem with energy levels nor building muscle.

A B&W photo of vegan body builder, Torre Washington who is flexing their muscles for the camera

Photo of Torre Washington, Vegan Bodybuilder. Photo Credit: Vegan Bodybuilding & Fitness

That being said, if you say that due your health, you are not able to alter your diet, I won’t challenge that, as I am not a doctor. I’m also disabled and I know that not everyone has the same body. Just as not everyone has the same access and options, especially if you live in a food dessert, where you don’t have the big supermarket in your neighborhood. Sure, shopping online can be an option for some, but isn’t always accessible if you are on food stamps. I get it.

Related: Peta can be pretty problematic, but they have this great list of every day junk foods that are unintentionally vegan that may be available in your corner store

Related: Thrive (an online grocery story that carries a lot of specialty vegan items) offers free memberships to people “are” low income

The truth is (and something you don’t hear about) no one is 100% vegan. I’m vegan, but I get my food at (and thus financially support) a supermarket that has a whole section that profits from the animal agriculture industry. Our system makes it impossible to do no harm. So, it comes down to doing the least harm and the most good. Start small. Eat one vegan (or plant based) meal or snack a day. You may already be doing that. Or again if changing your diet is legitimately not an option, you can also make an impact by choosing synthetic materials when purchasing shoes, jackets and/or bags etc. Share this article. Start this conversation with people you care about. There are many ways to make an impact and everyone has something they can contribute.

“I am utterly overwhelmed due to stress and/or oppression and the presidency, and now you want me to research this myself?”

I hear you. And nope. Just go here. It breaks it all down. https://www.whyveganism.com . The website was created by an animal rights group who does discuss the moral angle of veganism. However, they also have recipes, tips and a free vegan starter kit. If you prefer to watch a movie, which talks about veganism from the environmental perspective, Cowspiracy is on netflix. If you don’t have access to netflix, you can read the stats that are presented in the documentary online.

I know this is a sensitive and nuanced topic. I get it. I wasn’t always vegan. Food is culture. Food is comfort. Food is memories. But at the end of the day, the animal agriculture industry is one of the largest contributors to climate change. The powers that be are not going to do what’s best for the people, and thus we need to take action, to the best of our abilities to save ourselves. #Solidarity

 

This essay originally appeared on Rebelwheels’ Soapbox on June 3, 2017.


me in wheelchairMichele Kaplan is a queer (read: bisexual), geek-proud, intersectional activist on wheels (read: motorized wheelchair), who tries to strike a balance between activism, creativity and self care, while trying to change the world.

whyveganism.com

The Other “Other”

By Vinamarata “Winnie” Kaur

I see people around me,
Trying to define race as white or Black,
And I look at myself…
Lurking in between the color codes of what’s deemed “normal.”
I turn to feminism,
To find the Western mainstream feminist movement still plagued with racism and speciesism.
I feel like an insider-outsider.
I get asked, “What are you?”
Am I white, or am I Black?
“Maybe neither, or maybe both; it’s none of your business,” I say.
Who am I, and what social justice movement(s) should I turn to?
Will the Others ever learn to look beyond my Brown flesh
And channel their chakras away from my external appearances?

I see people around me,
Smoking and drinking their health and lives away.
They socialize in the ecstasy of hallucinating drugs
And take pride in the grilling of their steaks at summer BBQs while shaming vegetarians and vegans for not sharing their carnal pleasures.
And I look at myself…
A decolonizing, teetotalling, fat, hairy, vegan feminist secluded and excluded from those circles,
Isolated in the company of my books.
I turn to TV and films,
And they still ridicule me with their colorblind eyes and their body-shaming ads…
Who am I, if not the Other “Other” in this United-yet-divided land of opportunities?

With liminal spaces to call “home”
I continue to be oppressed
By the layered shackles of binarisms entrenched in white cis-male heteropatriarchy,
Without a recognizable identity of my own…
And whom the Department of Homeland Security once called a non-resident alien
And now calls a permanent resident,
Still stripped of that full status assigned to its human citizenry.
I carry with me the spirit of the Brown subaltern,
And a body fueled by plants,
Spreading the word that…
I am different and disidentified,
I am both vegan and a non-Western feminist,
And that’s OK.

I occupy the in-betweenness and the Brownness of this flesh- and color- obsessed society,
Not just because of my culinary choices or the invisible purdah I wear on my skin,
But because of my subjectivity and lived experiences.
What gives anyone then the privilege to exclude me from bounds of “normalcy,”
And to force me to classify myself as either white or Black / feminist or vegan?
I refuse to pass as one or the Other…
Because #BlackLivesMatter, #BrownLivesMatter, #TransLivesMatter, #IntersexLivesMatter, #NativeLivesMatter, and #NonHumanLivesMatter.
And whiteness, colonialism, and speciesism should not be allowed to define our relations to our marginalized bodies anymore;
I am an intersectional, Brown, South Asian vegan feminist,
For these are inherent parts of my multivalent identity
That I will continue fighting for,

Until my last breath.

 


Winnie was raised in a small city in northern India and is currently a PhD candidate in English and Comparative Literature at the University of Cincinnati, Ohio, United States. Her current research and teaching interests include South Asian studies, environmental literatures, critical animal studies, digital humanities, Sikh studies, queer thea/ologies, and feminisms in popular/counter cultures. She has always been passionate about social justice through expressivity and creativity.

whyveganism.com

You Are What You Eat: Nonvegan Pigs and Intersectional Failure

“YOU ARE WHAT YOU EAT” warns People for the Ethical Treatment of Animals in a billboard designed for the residents of Baton Rouge, Louisiana. While audiences are unlikely to go vegan from such an approach, it does exemplify the Nonhuman Animal rights movement’s propensity to draw on human discrimination to shame compliance.

A PETA blogger writes:

Vegans weigh an average of 18 percent less than meat-eaters, and they are less prone to heart disease, diabetes, and cancer. I’d call that a good reason for Louisianans to cry “wee, wee, wee” all the way to the produce aisle.

This essay will unpack the number of ways in which mean-spirited campaigns, especially those lacking an intersectional lens, can become terribly counterproductive.

Sizeism

In a society that stigmatizes fat and a movement that is resistant to acknowledging the intersecting nature of oppressions, it is tempting to utilize fat-shaming to impose veganism as the preferable alternative as PETA has done. There are a number of problems with this tactic, however. First, scientific evidence supports that fat-shaming does not work, and it has actually been deemed a health hazard by some scholars due to its ability to inflict psychological, physical, and occupational harm to fat persons. Second, it is logically inconsistent. Many vegans weigh less, but as much as one third of plant-based eaters do not.

Speciesism

Perhaps the most paradoxical aspect of PETA’s pig campaigning is that the advertisements bank on the stigmatization of pigs in order resonate with viewers. Pigs are no more gluttonous than any other mammal, except those who have been genetically altered by modern agricultural practices. These pigs often have insatiable appetites as they have been “bred” for rapid growth to increase their market weight. Even if pigs were naturally gluttonous, however, utilizing a stereotype about Nonhuman Animals to advance Nonhuman Animal interests is logically unsound.

Classism and Racism

Louisiana is marked by extreme poverty and has a high population of people of color still reeling from a legacy of institutionalized discrimination. Louisiana was of course a slave state prior to the 1860s, but slavery continues today through the new system of mass incarceration. Louisiana is the world’s prison capital, with one in 14 men of color behind bars.  Baton Rouge ranks #4 in concentrated poverty, and ranks second to last in regards to children born prematurely and living in poverty. It is also plagued with food deserts, complicated by a substandard public transit system.  In fact, as many as 100,000 Baton Rouge citizens live in a food desert.  It’s not a matter of simply eating healthier, it’s a matter of having access to healthier options in the first place.

Given that the city PETA targets in this campaign has such a high population of people of color and lower income persons, the choice to animalize residents is also problematic. Historically, animalizing people of color and poor persons has served as a means of maintaining white superiority and class privilege. Animalization justifies institutionalized discrimination. As long as society sees Nonhuman Animals as a point of comparison to denigrate, this tactic will likely repel potential vegans rather than attract them.

Ableism

Lastly, it should be considered that regardless of body type, the consumption of animal products is linked to a litany of life threatening diseases such as those identified in PETA’s advert. These diseases hurt and kill, and mocking them with the “This Little Piggie” nursery rhyme is inappropriate. Disability is not a condition to be shamed or trivialized, especially so given its tendency to target vulnerable communities.

While this campaign is particularly confused, it certainly is not an anomaly in anti-speciesist claimsmaking. Ads like these demonstrate a serious need for diversity in movement leadership, as well as research into the effectiveness of persuasion techniques. Most importantly, there is a fundamental need to acknowledge the intersectional nature of oppression. Vulnerable human groups need not be degraded in the promotion of veganism’s message of compassion. Indeed, the tactic and goal in this case are wholly unsuited to one another.

 


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with a New Jersey liberal arts college, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

whyveganism.com

“Obsessive” Vegans: The Politics of Vegan Ableism

In the bid to become more effective activists, it is important to acknowledge differences in identity and access that characterize the Nonhuman Animal rights movement’s diverse constituency. Although recent publications such as Sunaura Taylor’s Beasts of Burden: Animal and Disability Liberation have drawn attention to the many compelling intersections between speciesism and ableism, it remains the case that the movement at large is insensitive to the experiences of non-able-bodied persons.

As I explored in a 2015 publication with Disability & Society, both the Nonhuman Animal rights movement and its countermovement engage in ableist frameworks to dismiss the legitimacy of one another’s position. For instance, speciesists regularly refer to liberationists as “crazy,” while liberationists have been known to employ labels of “sick” or “schizophrenic” in retaliation. Since publishing this article, I have noticed that “obsessiveness” is another identity under contention. As with “craziness” and “sickness,” “obsessiveness” becomes a flashpoint for both sides of the animal rights debate, while actual disabled persons are erased in the crossfire.

Problematizing mental illness resonates in an ableist society, and Nonhuman animal rights organizations too willingly adopt resonate frames regardless of the negative consequences for those whose identity is objectified. Vegan Outreach, the Humane Society of the United States, and other professionalized charities frequently chastise vegan liberationists for “obsessing” over animal ingredients in a self-centered effort to achieve “personal purity.” In doing so, they pull on social stigma against self-focused behaviors and anxiety disorders to shame radical contenders into silence, or at least to dismiss them as lesser-than in the movement hierarchy.

While it is unfortunate that Western society stigmatizes disability, it is truly shameful that the Nonhuman Animal rights movement, a movement that purports to represent compassion and justice, should exploit ableism for its gain. When vegans call nonvegans “psycho” for consuming flesh to advance the movement, they trade on ableism. When nonprofits call vegan liberationists “obsessive” for finding fault in reformist approaches to speciesism, they are doing the same.

In other cases, OCD is trivialized in the pursuit of profit in a movement that has been co-opted by corporate interests. Take for instance the vegan makeup company Obsessive Compulsive Cosmetics: “The first step is admitting you have a problem,” says company founder David Klasfeld, “I did and the result is a line obsessively crafted from the finest ingredients possible, to celebrate the driving compulsions of makeup fanatics everywhere.”

Obsessive Compulsive Disorder is not simply a qualifier to denote extremism or fanaticism. It is a real medical condition that impacts real people.  While level of severity varies and some individuals are able to live healthfully in an able-bodied world, the International OCD Foundation emphasizes that:

Those tortured with OCD are desperately trying to get away from paralyzing, unending anxiety…

I also wish to emphasize that ableism is a feminist issue. Anxiety disorders disproportionately impact women, a demographic that happens to be most receptive to anti-speciesist messages and dominates the movement’s rank-and-file. This predisposition to anxiety is not a biological happenstance. It is, in large part, a survival strategy that develops in response to strain within a patriarchal social structure.

Thus, vegans would do well to lend solidarity to stigmatized groups in forgoing inconsiderate ableist references to all things determined to be bad (“obsessive” vegans) and trivial (“obsessively” vegan makeup). Ableist claimsmaking is tactically impotent as it is bound to offend and alienate the disabled community that makes up a considerable portion of the Nonhuman Animal rights movement’s constituency.

 


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with a New Jersey liberal arts college, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

whyveganism.com

A Gallery of Sexism in Animal Rights

Content Warning:  Depictions of physical and sexual violence against women. NOT SAFE FOR WORK.

The following images collected from online news sources and activist spaces chronicles the systematic exploitation of women for the purposes of anti-speciesist campaigning. Although persons of all genders are active in the movement (and nonhumans of all sexes are exploited), it is disproportionately women who are volunteered as proxies for violence against Nonhuman Animal bodies. There are two reasons for this pattern. First, in a misogynistic society, the public is already cued to images of suffering women. Second, the Nonhuman Animal rights movement has a long history of institutional sexism. Scientific evidence does not support that this approach is effective. To the contrary, it repels the public, alienates potential allies in other social justice movements, and aggravates the epidemic levels of violence against women and girls across the globe.

– Corey Lee Wrenn, PhD

Last Updated: April 23, 2017
This blog post is no longer being updated. Please visit the permanent resource page for curated version.


PETA – Anti-Leather Campaign

PETAUK – Anti-Foie Gras Demonstrationforce-fed-foie-gras

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Animal Liberation Victoria – Anti-Vivisection Campaign

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Stop UBC Animal Research & PETA – Anti-Vivisection Demo

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Anima Naturalis – Anti-Vivisection Demo
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Citizens United For Animals

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Against Animal Cruelty Tasmania
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Igualdad Animal – World Meat-Out Day
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PETA – Go Veg Campaign
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PETA’s “Youngest Pinup” (Model is 16)
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Deutscher Tierschuntzbund E.V. (German Animal Welfare Association) – Anti-Fur Campaign
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Deutscher Tierschutzbund E.V. (German Animal Welfare Association) – Anti-Horse Branding Campaign
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Image from Vegan Pinup

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PETA – Go Veg Campaign
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PETA – Milk Gone Wild Commercial
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Citizens United for Animals
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PETA – Anti-Fur Campaign
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PETA – Anti-Sealing Campaign
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PETA – Leather Shoe Protest
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PETA – Anti-Fur Campaign
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PETA – Dogs in Hot Cars Commercial
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PETA – Horse Carriage Campaign

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 PETA – Go Veg Campaign
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PETA – Spay/Neuter Campaign
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PETA – Anti-Fur Campaign

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PETA – Anti-Fur Campaign

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PETA – Go Veg Campaign

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LUSH Cosmetics – Anti-Vivisection Demo

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FishLove – Over Fishing Campaign

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Freedman & Barnouin – Cookbook

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PETA – Anti-Fur Campaign (Targeting the Olsen Twins)

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PETA – Anti-Fur Campaign

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PETA – Anti-Circus Campaign

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FishLove – Over Fishing Campaign

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PETA – Animal Times Cover

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PETA – Go Veg Demo
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PETA – Go Veg Campaign

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PETA – Anti-Vivisection Demo

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PETA – Go Veg Demo

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LUSH Cosmetics – Anti-Fur Demo

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PETA – Anti-Fur Campaign

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LUSH Cosmetics – Anti-Fur Demo

LUSH Cosmetics – Anti-Vivisection Demo

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PETA – Vegetarian Campaign

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PETA – Glue Trap Campaign

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PETA – Spay & Neuter Campaign

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PETA – Veggie Love Casting Session

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Animal Liberation Victoria – Anti-Whaling Demo

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PETA – Go Veg Campaign

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Animal Liberation Victoria – Anti-Whaling Demo

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PETA – Anti-Fur Demo

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PETA – Anti-Vivisection Campaign

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Animal Naturalis – Anti-Vivisection Demo

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LUSH Cosmetics – Reduced Product Packaging Demo

Animal Liberation Victoria – Milk Sucks Demo

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PETA – Go Veg Campaign

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LUSH Cosmetics – Anti-Vivisection Demo

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PETA – Go Veg Campaign (“Boyfriend Went Vegan and Knocked the Bottom Out of Me”)

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LUSH Cosmetics – Anti-Fishing Demo

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PETA – Anti-Circus Campaign

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PETA – Go Veg Demo

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PETA – Anti-Fur Campaign

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PETA – Anti-Glue Trap Campaign

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PETA – Go Veg Campaign

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PETA – KFC Boycott Demo

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PETA – Anti-Fur Campaign

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PETA – Go Veg Demo

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PETA – Anti-Bull Fighting Demo

PETA – KFC Boycott Demo

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PETA – Go Veg Campaign

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PETA – Anti-Circus/Elephant Rights Campaign

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PETA – Anti-Vivisection Campaign

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PETA – Anti-Foie Gras Campaign

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PETA – Animal Adoption Campaign

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Cover for "A Rational Approach to Animal Rights." Shows a smiling piglet being held up by human hands.Readers can learn more about sexism in the Nonhuman Animal rights movement in my 2016 publication, A Rational Approach to Animal Rights.This essay was originally published on The Academic Activist Vegan on May 22, 2013.whyveganism.com

NEJEŠ MÄSO? NIE SI PRAVÝ MUŽ! – ODPOR K VEGÁNSTVU AKO PREJAV PATRIARCHÁTU

Translation by Feminist, FYI. The original English version of the following essay can be found by clicking here.

Prednedávnom mi jeden z čitateľov, Alexander Lawrie, zaslal námet na článok, ktorý som sa ihneď rozhodla využiť. Predstavuje totižto vynikajúci príklad toho, ako mužská nadradenosť a dozor nad vykonávaním rodových rolí vytvárajú prekážky pri presadzovaní záujmov nielen žien, ale aj iných druhov.Ide o príspevok zverejnený v Škótskych novinách. Tieto uverejnili reportáž o žene, ktorá sa stala obeťou šikanovania zo strany obsluhy po tom, ako si v reštaurácii vyžiadala vegánsku verziu pokrmu. Na bločku našla napísané: „Vegánsky zbabelec!“ (Vegan Pussy). Obsluha urážku z bločku doplnila aj o uštipačné poznámky na adresu zákazníčky na facebookovej stránke reštaurácie. Týmto to však nekončí! Noviny, ktoré sa rozhodli o tomto incidente informovať, našli facebookový profil poškodenej a zverejnili ho s kompletnými informáciami (celé meno, profilová fotografia, miesto výkonu práce). Obťažovanie, ktoré nasledovalo, bolo natoľko závažné, že sa noviny napokon rozhodli zmazať komentáre pod príspevkom a stiahnuť fotografiu obete.

Celý prípad zapácha mizogýniou. Keby bol obeťou muž, predpokladám, že by bola reakcia podobná, pravdepodobne by sa k použitým urážkam pridala aj homofóbia. Patriarchát podporuje myšlienky nadvlády nad ostatnými a tým aj konzumáciu mäsa, dokonca ich propaguje ako jeden zo stavebných kameňov mužnosti. Vegánstvo sa častokrát považuje za zženštilé a to nielen preto, že si ho často vyberú práve ženy, ale aj kvôli snahe vegánstva o obhajobu záujmov tých, ktorí sú podrobení útlaku mužov. Vegánstvo bojuje proti patriarchátu.

Nemalo by nás prekvapiť, že podnik, ktorý profituje z nehumánneho vykorisťovania zvierat, využil druhovú diskrimináciu a sexistické urážky na to, aby ponížil ženu. Taktiež by nás nemalo prekvapovať, že médiá (ktoré vo všeobecnosti existujú na ochranu a šírenie záujmov elity) celý stav ešte väčšmi zhoršili. Ale prečo sa do ponižovania zákazníčky zapojila aj čašníčka? (Ktorá po medializácii incidentu dostala výpoveď. Pozn. prekl.)

Ariel Levi vo svojej knihe: Female Chauvinist Pigs: Women in the Rise of Raunch Culture (sorry za druhovú diskrimináciu) vysvetľuje, že za všetko môže stále stúpajúca popularita „post-feminizmu“, ktorý reprezentuje patriarchálnu voľbu ideológie na boj proti útlaku žien. Počas toho, ako ženy súperia o pozornosť mužov, sa samé dostávajú do konfliktov. Vo svete, kde je mužnosť spájaná s prestížou a mocou, častokrát vídame ženy, ktoré inklinujú viac k maskulinite a strácajú záujem o ženské väzby. Deniz Kandiyoti (1988) to označuje za „podplácanie patriarchátu“. Aby sa vyrovnala so svetom, ktorý je nepriateľský k všetkému ženskému, sa čašníčka rozhodla podporiť patriarchálne hodnoty a zosmiešnila zákazníčku, a to všetko pre zachovanie svojej pozície, či tváre medzi kolegami.

Nesmieme však zabúdať ani na to, že aj pre mužov je veľmi náročné byť pod neustálym tlakom spoločnosti a spomínaných „hodnôt mužnosti“. Reklama na americkú firmu „Carnivore Club“ (klub mäsožravcov) je dokonalým príkladom oboch problematík. Snaží sa poukázať na kontrolu v rukách muža, na jeho inteligenciu a nadradenosť (pokiaľ „hrá podľa pravidiel“) a to všetko na úkor ženských hodnôt.


Autor reklamy poukazuje na mnohé stereotypy týkajúce sa vegánstva: je hlavne pre ženy, s mužnosťou nemá nič spoločné, vegánske jedlá sú mdlé a príliš úzkostlivo zdravé.  Mužom, ktorí vstúpia do klubu mäsožravcov, garantuje ochranu ich dominancie, kontrolu nad prírodou a dokonca aj bezchybné fungovanie ich intímnych partií (aj napriek tomu, že konzumácia živočíšnych produktov je častokrát spájaná s kardiovaskulárnymi ochoreniami a diabetom, ktoré vedú k poruchám erekcie).

Propagovanie tejto firmy ako „exkluzívneho klubu“ bolo zámerné. Podnik sa touto cestou snaží naznačiť, že iba jej členovia sú „pravými mužmi“, ktorí vedia, „čo je správne“. Presne ako rebríček najúspešnejších podnikateľov „Fortune 500 CEO“, legislatívne orgány, manažment médií a iné pozície len pre „mužov“, aj „The Carnivore Club“ pozýva mužov, aby sa pridali k elite a zúčastnili sa nadvlády nad zraniteľnými. Bez členských údajov sa nedostanete ani len na ich stránku.  Všimnite si, prosím, aj všetkým dobre známu postavu, „hlúpučkú, nič netušiacu manželku“, ktorá je často využívaná v reklamách a filmoch. Ženy sú skrátka absolútne neschopné uvedomiť si, čo majú ich mentálne nadradení mužskí partneri za lubom.

Toto je toxická maskulinita. Nielen, že sú muži podporovaní v stravovacích návykoch, ktoré im spôsobia choroby, ale aj ženy sú podporované v odmietaní vegánstva na úkor „prežitia“ v anti-feministickej patriarchálnej spoločnosti. Nesmieme zabúdať ani na tých, ktorí prehrali tento boj na plnej čiare. Zvieratá, ktorých útlak je marginalizovaný, ich advokáti sú umlčaní a vystavovaní poníženiu a šikane.

 


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with a New Jersey liberal arts college, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.
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