Pointlessly Gendering Cats and Dogs


My partner and I were shopping for a Christmas present for his dog one December (dogs love gifts, too!), and while sifting through the pet section of Aldi (a grocery chain), we noticed something strange. The holiday gift packs for dogs were tagged as male, while the cat packs were coded female.

According to Armitage Pet Care (“The largest independent manufacturer and distributor of branded pet accessories and treats in the UK”), kitty treats are for “good girls” and doggy treats are for “good boys.” The design colors and animal caricatures used in the packaging appear to be neutral, but the labels are unnecessarily gendered.

Upon further investigation, I found that this gendering process extends beyond Santa’s workshop: “Good Boy” applies to Armitage’s entire line of canine treats, and “Good Girl” refers to its line of feline treats. What is more, this gender assignment is presumed to be implicit. The company website does not bother to clarify which product line refers to which species; it is simply taken for granted that visitors will know that dogs are “good boys” and cats are “good girls” (see below).

Sociologists have noted that humans transfer their gender role expectations onto nonhumans. Dogs tend to be masculinized; cats tend to be feminized. Regardless of the animal’s actual sex, they will be socialized in accordance with the gender of their guardian.

My brother’s pit bull is female, for example, but she plays rough and rowdy. This is because my brother, male-identified, has socialized her as an extension of his own gender expression. Gender is not genetic or instinctual: it is taught and learned. Her behavior cannot be attributed to her breed, as other pit bulls can be very quiet and gentle.

When the sex of an animal aligns with the gender of their guardian as well as the guardian’s gender role projections, this effect amplifies. Consider, for instance, that many men are hesitant to have their male companion animals spayed for fear of emasculating them (a serious problem given the high death rates in kill shelters for discarded and homeless animals). Gender may be socially constructed, but its consequences are real indeed.

Sociologist Lisa Wade regularly deconstructs “unnecessarily” or “pointlessly” gendered cultural artifacts on Sociological Images and its corresponding Pinterest page to demonstrate how powerfully gender shapes the social imagination. To be clear, gendering products is not truly “pointless.” This behavior has a very intentional social purpose: to maintain and reproduce difference (which, in turn, maintains and reproduces social inequality). Nonhuman bodies are often politicized in the process, acting as representations of human stratification.

In many cases, the aggravation of these differences is agential because it also serves to increase consumption. A heterosexual, cis-gender couple can’t just share body wash, for instance. He has to have the forest-scented, icy blast, utilitarian soap in the black bottle labeled “For men;” she has to have the pastel mango passion meadow sparkle soap in the flowery bottle.

The difference enforced by gender is disproportionate in impact as well. Female consumers must fork up extra cash for the pink tax, as women’s products cost more than equivalent products for men. As sociologists understand the economic sphere to be the origin of social structure (and inequality), gender becomes another means for the market to encroach into the private sphere.

Now dogs and cats are being roped into the profit-oriented gender machine as well.

My cats do not care either way if they are a good “boy” or “girl” as long as yummy things are in the packet. My partner’s dog definitely doesn’t care if he is a good “doggy” or a good “kitty” either, and would gladly chomp down on anything and everything in the “Good Girl Christmas Cat Stocking.”

Sorry Armitage, but we’re not buying it. We settled on a chew toy.

 

References

Adams, C. and J. Donovan. 1995. Animals and Women: Feminist Theoretical Explorations. Durham, NC: Duke University Press.

Ramirez, M. 2006. “‘My Dog’s Just Like Me’: Dog Ownership as a Gender Display.” Symbolic Interaction 29 (3): 373-391.

 

This essay first appeared on Human-Animal Studies Images, a production of the Animals & Society Institute on January 15, 2015. 


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with a New Jersey liberal arts college, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

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“My Dog gets Hit on More than Me:” The Objectification of Female Human and Nonhuman Bodies

Content Warning: Contains uncomfortable discussion of sexual harassment of girls, women, and dogs.

Melly

Melly getting ready for a winter walk.

It was a muggy, July mid-afternoon the first time a man hit on Melly, my Pitbull mix.

We strolled up Carteret Street towards the local park.  Wiping off sweat beads from my forehead, I soaked in the scenery.  The rows of houses’ shutters knitted together, blocking out the oppressive sun rays.  The yellow paint seemed to melt off the street pavement.  It was quiet, save for the faint buzz of air conditioning units and the hiss of mosquitos.  Melly, already panting, sniffed half-heartedly at a tree.

“Sorry, Mel,” I rubbed her white-and-brindle spotted head, “I know it’s hot.”

At twenty-one-years-old, I deftly calculated our walking routes down to a fine science.  I was my family’s designated dog walker since we adopted our first dog, Cody.  Nine years of dog walking taught me the art of avoiding sexual harassment.  I learned Jaguars owners were just as likely as unnamed Junker cars drivers to ogle out their window.  Walking with earbuds in, even if music wasn’t playing, lowered the honking rating; harassers won’t bother if they don’t have an audience.  It’s important to balance out the amount of naked skin: wear shorts with t-shirt or capris with a tank-top.  Never wear a tank top with shorts.

I checked my watch.  It was 3pm.  If I stuck to the residential Carteret, Midland, and turn around at Walnut Street, I could still wear my cool summer dress without being harassed.  But, I needed to move quickly on Midland; despite being buried in the suburban thicket, there were still plenty of cars zipping up and down.

Chills always ran down my spine whenever I turned onto Midland.  I was twelve, walking down this road, the first time a car followed me.

At first, I did not notice the reptilian green pick-up truck crawling next to me.  I wore my earbuds and I was looking down at my dog at the time, Cody.  Suddenly, the hairs on the back of my neck prickled.  I jerked my head to my left and found a middle-age man sitting in driver’s seat.  Small framed sunglasses covered his eyes.  His features were solemn as he peered out the window towards me.

I froze, unsure what to do.  A million questions raced through my head: what do I do?  Why did he stop?  Is he lost?

“Can I help you?” I asked.

He didn’t answer.  The truck continued to slide forward.  The man moved his head, never looking away from me.  Suddenly, the driver slammed on the gas pedal and screeched around the corner.

I shrugged and brushed off the incident; it was a fluke.  Maybe he was looking at the house behind me.  Maybe I had something in my teeth.  Cody and I walked further down the road.  He stopped and sniffed a pile of newspapers.

As I tapped my foot, a low rumble of a car came towards us.  Brakes screeched to a halt.

Looking up slowly, I came face to face again with the green pick-up truck.  This time, the man pulled over to curb and lowered his sunglasses.  His blond moustache sneered.  Mud eyes scavenged my pre-pubescent body.  It felt like his pupils slipped underneath my flat t-shirt and unbuttoned the top of jean shorts.  When he met my eyes, the man bit his lip, winked at me, and sped off before I could even scream.

That night, I scrubbed every inch of my body till I glowed crimson.  And yet, I still couldn’t get feeling of shame off of my skin.

My mom teared up when I told her about the incident.  She gripped me to her chest and whispered, “I’m so sorry, honey.  I didn’t think it would happen so soon.”  Mom then passed down to me my womanly inheritance: catcalling coping mechanisms, eye avoidance tactics, and developing thick skin techniques.

When I tried telling it to my girlfriends, they sighed.

“I mean yeah, it’s creepy, but I mean it’s kind of flattering, too,” they insisted.

So when the clunker Honda Sedan slowed down next to me and Melly, I had a thousand years’ worth of knowledge.  Eyes to the ground, I jerked her leash with one hand, and flatten the back of my white dress with the other.  Melly scoffed.  She dug her paws in the ground.  At 65 pounds of pure muscle, she was not going anywhere; she was going to sniff that tuft of grass whether I liked it, or not.

“Melly, walk walk,” I snapped.  The Sedan pulled over to the curb across from me and Melly, sputtering to a stop.  Its tawny body clashed with the electric green driver’s door.  The back side passenger’s side window was covered in duct tape and cardboard.

I cursed to myself for not bringing any treats.

“Melly, let’s go,” I urged, clicking my tongue.  A single brown ear shot up, but she didn’t move from sniffing the grass.

“Hey,” a man’s voice called out to me.  Gulping, I looked up.

The driver leaned against the mismatched door.  He was young thirty, with a shimmery bronze skin, black hair, and black eyes.  He wore a muscle-tee, jeans, with two black sweatbands around his wrist, and a black bandanna.

“I was wondering—” he began.

I gulped and took a step behind Melly.  Her head was towards the street and her hindquarters to me.  I nudged her back leg, trying to get her to look up.  Melly was a very loving dog; however, she was fiercely protective.  If the man could just get a glimpse of her jaws, may he would leave me alone.

“—is that a girl?” he asked.

I blinked, “What?”

The man motioned to Melly, “Is it a girl?”

Stunned, I nodded, “Yes, she’s a girl.”

He crouched on the other side of the street, inspecting her like a car needing a tune-up.  Melly kept one eye on him while chomping on grass.  The hairs between her shoulders stood-up ever so slightly.

I scrunched my forehead. There was something familiar about his expression.

“She’s a real beauty,” he said.

“I know.”

He sat on his heels and looked up at me.

“Can I breed it with my dog?” he asked.

My jaw dropped, “You want to do what with her?”

“Breed it,” he repeated, “I’ve been searching for a girl with that same brindle and white color.  Wait, does she have that diamond spot on the top of her head.  Man, that’s perfect!” he said.

I could have told him that Melly was found on the streets, abandoned by her previous owner.  She was twenty-three pounds and sickly when my family adopted her.  After she started to gain some weight, her stomach bulged out.  The vet found her uterus sloshing with retained fluid after an ultrasound.  When the vet spayed her, he found her uterus corroded with disease.  The vet reasoned it was probably because she was breed too early, compounded by neglect.

I settled on, “She’s fixed.”

The man scowled, “What the hell did you do that for?”

Suddenly, it dawned on me.  He was inspecting my dog the same way the man in the pick-up truck inspected at me.  It was a certain configuration: the narrowed brows, dilated pupils, taunt mouths.  It wasn’t about lust, but about ownership.  Melly and I did not exist.  To them, she was only good for her fur, diamond spot, and uterus.  I was only good for my legs.

Anger burned the back of my throat.  I was tired of putting up with the stares, catcalling, and honking.  I was tired of adjusting my route and my body to prevent others from objectifying me.  Melly’s past owners, the drivers in the green truck, and the man standing before me did not care that Melly and I snore, enjoyed napping, or loved peanut butter.  They only cared how well we pranced.

I wanted to say, “Because people like you force puppies like her to get pregnant, pop out more puppies, and then just leave her to die.”

Instead, I gripped the leash, and said, “She was sick.”

He clucked his tongue, “Too bad.”

The man got back in his deprecated car, winked at Melly, and sped off.

Staring after his car, I broke out in hysterical laughter.  I fell to the sidewalk and doubled over, tears springing to my eyes.  Melly nudged my face with her wet, brown nose and licked my cheek.

“How about that, Melle-Belle,” I held her downy face between my palms, “you get hit on more often than I do.”

“You should be flattered,” I said.  The sarcasm tasted bitter on my tongue.

 


SM- Author PictureSarah McGrail is currently a senior at Monmouth University. She is majoring in English with a concentration in Creative Writing and a minor in Sociology. Her poems, “A Ten Minute Love Story,” “Blind Reflection,” and “Victoria Tube Station Food Chain” were published in the literary magazine, The Monmouth Review in Spring 2015 and in the upcoming issue Spring 2016. She was awarded the 2015 Monmouth University English Departmental Creative Writing Award for her nonfiction essay, The Martian. She is currently a research assistant for Monmouth University’s director of Sociology and Gender Studies program, Dr. Johanna Foster.

It’s a Man’s World for Talking Dogs

Closeup of a collie chewing food and talking from Beneful commercial

Why is it that almost every voice-over for dogs in commercials for flea & tick medication, pet food, or treats is masculine?

 


First, animals for whom we do not know the sex or gender we often presume to be male by default. Secondly, canines in particular tend to be masculinized. However, the predominance of masculine voices in media is well documented. Human or nonhuman, it really speaks to the patriarchal dominance of public spaces and experiences.1

Feminine voices only seem to be consistently ascribed to Nonhuman Animals on television in dairy commercials featuring farmed cows. These voices are often matronly, as well, likely in an attempt to frame the product as something that is nurturing, healthful, and familial.

 


One exception can be found in the 2015 Yoplait commercial that gives a masculine French voice to an American female-bodied dairy cow. In fact, cows are frequently represented as male despite being female-bodied.2 This not only demonstrates a general ignorance about the American food system, but it also lends evidence to the male-as-default schema.

Notes:

1. Voice-overs are also white-dominated, with few ethnic intonations represented.

2. Gender and sex are not one in the same of course, but human constructions of gender in the nonhuman world are even less consistent and tend to reflect gender hierarchies.

 

Corey Lee WrennMs. Wrenn is the founder of Vegan Feminist Network and also operates The Academic Abolitionist Vegan. She is a Lecturer of Sociology with Monmouth University, a part-time Instructor of Sociology and Ph.D. candidate with Colorado State University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. In 2015, she was awarded Exemplary Diversity Scholar by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (2015, Palgrave Macmillan).

PETA Sexualizes Woman’s Death in Canine Heat Exhaustion Campaign

Trigger Warning: Post contains misogynistic audience responses to campaign discussed. Also contains discussion of violence against women (specifically abduction and murder).

Not Safe for Work: Post contains misogynistic audience responses that utilize vulgar language.

Elisabetta Canalis in low cut tank top sweaty and passed out in the front seat of a car

By Corey Lee Wrenn, M.S., A.B.D. Ph.D.

With summer upon us, leading animal welfare organization PETA has been drawing attention to the dangers of locking dogs in cars with a commercial featuring model Elisabetta Canalis dying of heat stroke. PETA’s promotional website graphically describes Canalis’s death, calling it a “scorcher”:

As the car heats up, Elisabetta experiences the agonizing symptoms of heatstroke. As panic and anxiety set in, Elisabetta’s condition deteriorates rapidly with the addition of excessive thirst, lethargy, lack of coordination, and a rapid heartbeat. Scared and alone, she desperately attempts to escape the car, which is quickly heating up like an oven.

Essentially, the video shows a scantily clad Italian supermodel locked in a car against her will where she suffers and dies. PETA exclaims: “Italian supermodel Elisabetta Canalis knows what it means to be hot!”

Nowhere in the commercial or on the promotional page is a dog ever shown. At all points, the “dog” referred to is the woman. Even the tip sheet listing appropriate actions for dogs found locked in cars shows an image of Canalis dead in the front seat.

PETA flyer for canines in cars: "If you see a dog locked inside a hot car: 1. Quickly take down the car's make, model, color, and license number, and have the owner paged in the nearest buildings. 2. Call local humane authorities or the police immediately; don't hesitate to call 911 if the animal is in distress. 3. Don't leave the scene until the situation has been resolved. 4. If you can't find the owner, the authorities are unresponsive or too slow, and the dog's life appears to be in imminent danger, find a witness (or several) who will back up your assessment, and take steps to remove the suffering animal from the car. 5. Wait for the authorities to arrive.

PETA defends the sexualization of this woman’s violent death because “sexy celebs” attract more viewers.

Twitter user asks PETA, "Can you explain why you chose a young, scantily clad model? Why you chose to maek her suffering and death sexy?" PETA responds: "Sexy celeb starred in vid so we'd reach more pple. 420k on YouTube have gotten important message thanks 2 Elisabetta Canalis"

If attracting more viewers is the goal, it’s certainly working. But if educating the public on Nonhuman Animal issues is the intent, the message seems to be lost on many. For example, the top two comments on the commercial’s Youtube page read: “Again, PETA has to resort to over sexualization in order to get their message across” and “Wouldn’t have happened, if she stayed in the kitchen.”

PETA-Summer-Scorcher-Top-Comments

Similar comments characterize the public’s response:

dog damn! I have never realized how sexy it was to let a dog closed in a car for a few minutes!!!

I want to get trapped whit (sic) that dog in the worst summer day god ever create (sic) if you dont (sic) mind.

i think this video is a great lesson to all women everywhere on the dangers of leaving the kitchen.

yay im going to do this to females, thank you peta for the idea

Women=dogs

mmm let me get in that car too n heat thangs up a bit more /licks lips

I bet this ad would have been cooler if she de-robed!

This did not teach me or change my mind on anything about animals…just made me want to fap it

never leave ur bitches in the car…got it…

This video has backfired in 2 ways: 1, I now regard women as dogs, 2, now I have a heat exhaustion fetish

And yet PETA insists the model is sexy, not her suffering and death. The point of the video, it reassures, is to “show how wrong it is to lock a living being in a car.”

Twitter user to PETA: "This advertisement draws heavily on imagery of violence against women, and you sexualized it. I believe it was intentional. PETA responds: "Sry u feel that way, that wasn't the point of the video. There was no violence, other than the extreme heat in the car."

More likely, the point of this video is to exploit sexualized violence against women to bring attention to PETA. Depicting a panicked woman locked in a car against her will is drawing on imagery of kidnapping, rape, and murder, an all too common occurrence for women. I can’t even say I’m convinced this is intended to draw attention to dogs when dogs are completely absent from the campaign.

Elisabetta Canalis PETA Car

PETA’s intentions may be good, but its facilitation of rape culture is unmistakable. A lot of money and time goes into advertising campaigns—these images were intentionally chosen to trigger particular cultural knowledges. It is not an accident it chose a “sexy” woman pounding on the windows in a desperate attempt to escape as she dies trapped in a car. The sexualization of rape and violence against women is a cultural norm, it’s something we respond to.

But aggravating violence against woman is not a valid justification for advocating on behalf of dogs or other animals. As evidenced in the viewers’ responses, trivializing the oppression of women to challenge the oppression of other vulnerable groups is not effective. People tune in for sexy misogyny, and exactly what they get.

 

This essay originally appeared on Feminspire on May 28, 2013.

 

Corey Lee WrennMs. Wrenn is the founder of Vegan Feminist Network and also operates The Academic Abolitionist Vegan. She is an instructor of Sociology and graduate student at Colorado State University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. In 2015, she was awarded Exemplary Diversity Scholar by the University of Michigan’s National Center for Institutional Diversity.