“Sexy at 70” and “Grumpy Old Vegans”: Ageist Stereotypes in the Vegan Movement

Posted on May 16, 2015 by MicheleM

By Dr. C. Michele Martindill

“Ageism? Who cares about old people anyway? I volunteer with a group of white women over the age of 50. They are so behind the times and not helpful at all,” said a vegan.

“Why was it important for you to mention their age or gender?”

“Um…I don’t know.”

Vegans seem to at least recognize the words racism, sexism, classism, ableism and speciesism, but ageism is consistently left off that list of oppressions. Erasure. Silencing. Stereotyping older people as useless, past their prime, set in their ways and not able to contribute to the vegan movement. As one vegan once posted on Facebook, “Taking a stand against ageism feels too much like a single issue campaign, not really worth the effort. People need to just go vegan.” Really? Ageism is just a single issue campaign?

PeTA is well known for its sexist advertising campaigns involving young women who pose partially or completely nude in an effort to get the public to stop eating or otherwise harming animals, e.g. celebrity Pamela Anderson posed in an almost non-existent bikini with her body marked off in the same way a butcher marks off the body parts of a cow—just to make the point that “All Animals Have the Same Parts.” Few would be surprised to learn that particular ad was banned in Montreal, Canada over the blatant sexism (Cavanagh, 2010), but how many people are aware that PeTA sponsors a Sexiest Vegan Over 50 contest? Judging is based on the entrant’s enthusiasm for their vegan lifestyle and “PeTA’s assessment of your physical attractiveness (PeTA, 2014).” Through a contest that objectifies women aged 50 and older, the public learns that a vegan lifestyle and diet should lead to what really matters in life—physical attractiveness. As if women don’t face enough pressure when they’re young to conform to standards of beauty created and institutionalized by men, they now have to face those same sexist standards as they age.

Of course, there are other stereotypes of older women in the animal rights movement. The Grumpy Old Vegans (GOV) Facebook page continues to use an avatar or logo depicting an older man and older woman with pronounced wrinkles, unfashionable clothing, grey hair, sour expressions and the woman is wearing pearl jewelry, a most un-vegan adornment (Grumpy Old Vegans, 2015). The representation of this pair as perpetually grumpy serves to stereotype older people, women in particular, as crotchety and is a form of ageism. While there is little doubt that if the GOV Facebook page used a logo featuring a couple in blackface or Native Americans as r-skins there would be a great public outcry, to date few have spoken up against the ageism of the wrinkle-bound couple logo.

Considering that vegans claim veganism is against all oppression, it is distressing to see them rank order which oppressions matter the most and which ones don’t even make the list, namely ageism. At the very least a definition of ageism is needed, explaining why and how it affects women more than men. Ageist stereotypes of older women affect the way they are stigmatized and contribute to their erasure from public concern. It is also important to explore how it is that men in leadership roles of the vegan animal rights movement can be so dismissive of older voices, particularly the voices of women.

AGEISM: The definition of ageism is straightforward–it is discrimination and prejudice against people based on their age, and is directed toward the very young as well as those who are considered old or elderly. Ageism is structural or systemic in our social world, meaning people learn it and enact it through social institutions, language, and organizations. People often don’t notice when they’re socially reproducing ageism, e.g. it is commonplace when someone forgets where they put something to say they’re having a senior moment, as if aging is universally defined by memory loss. Ageism is a relationship of power in that the dominant group in society uses ageism to oppress, exploit and silence those who are very young or much older. Just as the vegan animal rights movement stands against racism, sexism, ableism, classism, and speciesism, it stands against ageism—or at least some movement members claim it does. That remains to be seen.

STEREOTYPING: The tools of ageism are stereotyping and attaching stigmas to older people. Stereotypes are overly simple, fixed, rigid or exaggerated beliefs about an entire group or population of people. Stereotypes can lead to and be used to justify prejudice and discrimination. Aging women experience stereotyping more than men. Their bodies are criticized based on wrinkles, weight, hair color, posture, incontinence and overall loss of beauty; men may be similarly criticized, but are most likely regarded as distinguished in their later years and have the social capital—kinship, friendships, co-workers—to slough off negative stereotypes. Some of the most often used stereotypes of older people include:

1) All old people get sick and have disabilities, including hearing loss, urinary incontinence and blindness.
2) Old people are incapable of learning anything new; they are set in their ways.
3) Old women are a burden on everyone.
4) “Old people are grouchy and cantankerous.” (The Senior Citizen Times, 2011)

These and other stereotypes are communicated in multiple ways throughout the vegan animal rights movement. In a recent Facebook discussion of how PeTA uses young blonde white women in their advertising campaigns several women pointed out the sexism and racism of such a tactic. None mentioned ageism. One man stepped in to ‘mansplain’ and defend PeTA:

Humans are sexual beings and there’s nothing wrong with that. This doesn’t degrade women the same way half-naked male models don’t degrade men. It just looks like you’re actively looking for sexism, racism, or some sort of discrimination in an effort to be politically correct. I don’t think that’s a good approach. (Toronto Vegetarian Association, 2015)

When told by a woman that it degrades women to be reduced to the sum of their body parts and that they are only heard if they are considered sexy, this same man responded:

How exactly does it suggest that being sexy is the only way people will hear you if you’re a woman? That’s just ridiculous. People listen to not attractive people. Look at Hilary Clinton for godsake. [Emphasis added] That’s just a weird argument with no validity. I’ve never seen someone turn down a conversation with a woman based on their attractiveness.

How exactly does looking at and LIKING someone’s body disrespecting them? It seems like YOU are the one degrading women here. And it’s funny – aren’t feminists about women having freedom to wear what they want without being judged? Double standard much?

Oh my. If it’s not degrading to use half-naked men in advertising, then it’s okay to use half-naked women? What this man does not understand is how men have the power to deflect attempts at objectification. Women do not, not at any age. Please note there’s no mention of ageism in his reasoning, but Hilary Clinton, current presidential candidate in the United States, is held up as an example of “not attractive people” who can still get attention. Furthermore, this man calls out the women in the conversation for being bad feminists since they failed to support his admiration for attractive young women. The explicit ageism in this conversation was never mentioned, and it served to socially reproduce acceptance of ageism, acceptance of making disparaging remarks about women based on their age and appearance.

STIGMA: Stereotypes lead to stigmas. Sociologist Erving Goffman (1922-1982) defined stigma as society attaching an undesirable attribute to an individual and then reacting negatively to that individual in such a way as to rob them of their identity, their ability to function or fully participate in society (Link & Phelan). In our social world, age is seen as an undesirable physical attribute, a stigma that is attached to women through man dominated ideologies which favor younger women for their sexualized bodies. Whenever a person or group displays a stereotypical representation of women as wrinkled, grouchy, or set in their ways, they contribute to the stigma of aging and socially reproduce ageism.

Criticism of a stereotypical ageist logo on the GOV Facebook page was met with dismissiveness on the grounds that people have a right to identify themselves as old and grumpy, and then the author, who was a man, made an ad hominem attack on the person who challenged his group:

…if you truly believe that people who identify themselves as old, grumpy and vegan and run a page with that title, using caricatures to represent themselves, are ageist for those reasons alone then your thinking is as muddled as that of those who made the allegation originally.

The man continued to defend his group’s ageist logo by dismissing sociological research and by stating that since the majority of the group “liked” it on Facebook, the logo could not possibly be ageist:

sociology is not an exact science. For that reason, it would be foolish to regard every utterance from sociologists as gospel. The rebuttal of this allegation issued on the page was ‘liked’ by a large number of people, many of whom expressed appreciation for a page they identified with, as they often felt invisible in a movement that celebrates youth. There were no adverse comments. In short, there is no substantive evidence to support the allegation.

What some vegans fail to see is how their actions affect others outside of the group. A logo or mascot is not ageist based on the vote of a membership who benefit from the stereotyping; ageism is grounded in any action that stigmatizes people based on their age.

Kyriarchal or Interactive Systems of Oppression: Kyriarchal social justice addresses all forms of oppression—racism, sexism, ageism, classism, ableism, and speciesism—and focuses on the dynamics of how these systems are interactive, crisscrossing and layered oppressions in the lives of individuals and groups (see below for a definition of kyriarchy—what was formerly referred to as intersectional). All oppressions are socially reproduced and linked by social institutions, through the economic, medical, legal, educational, religious and any other type of social institutions people navigate on a daily basis.

Too often when women in the vegan animal rights movement point out institutional ageism they are told by movement leaders that drawing attention to oppressions such as ageism is wrong, that kyriarchal social justice means we should just get along and go vegan for the animals because ending speciesism is all that matters. These vegans seem fine with claiming they care about humans and readily assert they are opposed in a general sense to things like racism, but they rank order oppressions and try to cherry pick the oppressions that matter most to them, leaving the rest to sit unnoticed. Why? In part they fear doing harm to the vegan animal rights movement and its organizations; they fear attention will be drawn away from ending speciesism or that outsiders will not join the movement if they have to stand against all oppressions. It is also difficult for the movement to envision how to address kyriarchal social justice when most of the leaders are men and eighty percent of the followers are women, when most of the membership is white, cis-gendered, young, without disabilities and not living in poverty. By not addressing ageism vegans socially reproduce and reify the stereotypes and stigmas associated with aging in our society.

AGEISM DOES REAL HARM: What harm is there in ignoring ageism? Plenty. In a recent study, researchers at the University of Southern California found that negative stereotypes about aging can potentially impair the memory of older people. “The study found that a group of older people asked to perform memory tests after reading fictitious articles about age-related memory problems did less well than a group given articles on preservation of and improvement in memory with age (Shuttleworth, 2013).” The older people who experienced memory loss fell victim to a self-fulfilling prophecy and the cliché of older people losing cognitive function just because they are old.

In addition, stereotypes keep people from seeing the realities of aging; they erase and marginalize older voices. Telling older people—especially women—to just go vegan will not address the financial problems faced by an aging population. Older women are at particular risk to be living in poverty. A report from 2012 based on US Census Bureau data reveals that over half of elder-only households lack the financial resources to pay for basic needs. Sixty percent of women aged 65 and older who live alone or with a marriage partner cannot meet day-to-day expenses. Women of retirement age are hit particularly hard by economic insecurity. Their pensions are smaller than those of men, they own fewer assets, and lack the education and job skills needed for post-retirement employment. Some of this economic disparity is the result of women leaving their careers to care for families and for their own elderly parents, and thereby losing opportunities for promotions as well as building up Social Security income. Also, women outlive men, leaving them alone with a single income and having to exhaust assets just to have shelter and food (Wider Opportunites for Women, 2012).

Older women of color are more likely than white women to have sufficient retirement incomes. Almost 50% of white women have insufficient retirement incomes to afford daily needs, while nearly 75% of Black women, 61% of Asian women and 75% of “Hispanic” (see US Census Bureau definition of Hispanic below) women were in households that could not afford basic expenses—even with Social Security income and Medicare coverage (Wider Opportunities for Women, 2012). Vegans who stereotype and stigmatize older women as self-sufficient and out of touch with animal rights might want to consider how these women have more pressing concerns in their lives, e.g. how they will make the next rent payment or pay the heating bill. Keep in mind, too, these numbers do not take into account those who are homeless or who live in elder care of some sort.

STOP AGEISM in the VEGAN MOVEMENT: All vegans can work to eliminate ageism and extend empathic understanding to older people by considering how clichés and gaslighting—silencing someone with a barrage of questions and attacks—frame interactions with older people. Following are ten of the most often repeated ageist clichés found throughout the vegan animal rights movement and in vegan Facebook discussion threads:

1. “I feel old, so I know what you’re feeling even though I’m not really old myself.”
No, you don’t know what it means to feel old. You haven’t experienced it. Just as a white person has no way of knowing what it feels like to be Black, young people come across as dismissive and patronizing when they pretend to know how it feels like to be old.
2. “Age is just a number” or “You’re only as old as you feel.”
Condescending! Implicit in these statements is the view that young is better than old, so just don’t look at the number.
3. “I’m having a senior moment.”
This cliché is most often uttered when someone wants to explain a mental lapse of some kind or a moment of forgetfulness, and it stereotypes “seniors” as having diminished mental capacities. It’s not only ageist, but ableist!
4. “Ageism feels like a single issue campaign (SIC). Let’s keep the focus on the animals.”
Veganism is an effort to end the exploitation of all animals, including humans. Ageism in its many forms is exploitation. It misrepresents veganism to deny ageism exists or that its effects are harmless.
5. “I’m not ageist! You’re the one being ageist by bringing it up!!”
Here’s an example of reverse ageism. There is no such thing as reverse ageism, just as there is no such thing reverse racism. Only the group holding power can inflict oppression.
6. “I’m old, so I can say what I want about old people.”
Yes, old people can discuss aging in ways young people can’t, but remember disparaging remarks and stereotypes hurt ALL old people. Think about the big picture!!
7. “Jokes about aging are culturally relative. We poke fun at old people in the United Kingdom.” OR “Lighten up! Get over yourself!”
If a vegan anywhere in the world knows their words or actions will hurt others by contributing to ageism or any other oppression, then they can’t use cultural relativism as an excuse for their disrespectful behavior. It’s that simple.
8. “Old people discriminate against young people, so why can’t we make fun of old people?”
Yes, some older persons may be prejudiced against young people or discriminate against them, but stereotypes don’t stick to young people, don’t leave young people marginalized because of their age.
9. “You look like my grandma.”
While most likely meant as a compliment, these words stereotype women as being primarily in nurturing roles, especially later in their lives.
10. “The older generation let us down on social justice issues, so why should we care about them?”
Stop blaming the victims!!

In a cis-gendered white man dominated society ageism is used to silence older women. It’s a continuation of the objectification that starts early in the life of every woman. Older women are regarded as the sum of their body parts, parts that are stereotypically seen as wrinkled, sagging, graying and useless. Men dismiss the educational achievements and work of older women as a means of devaluing the contributions they make. The vegan animal rights movement has yet to acknowledge ageism or speak out against it. Instead, the older women who are in the movement support its man dominated leadership, both denying ageism exists and acting as apologists for the leadership. They tell those who mention ageism to not take themselves so seriously. Ageism is not a joke to be laughed off and forgotten. Vegans seem to at least recognize the words racism, sexism, classism, ableism and speciesism, but ageism is consistently left off that list of oppressions. At best, it is seen as a single issue campaign within the vegan movement, an object for disdain that distracts from the mission of saving other animals. Mark these words: The vegan social movement will not survive as long as it practices oppression against one group in order to elevate the needs of another group.

Notes
1 Kyriarchy is used in this essay to refer to networks or systems of interactive oppressions. The word emerged from the work of Elisabeth Schussler Fiorenza. It is taken from the Greek kyrios, meaning lord or master, and archo, meaning to govern. It is considered a more inclusive and expansive term than patriarchy.

2 The use of “Hispanic” in this reference is based on the US Census Bureau definition: “People who identify with the terms “Hispanic” or “Latino” are those who classify themselves in one of the specific Hispanic or Latino categories listed on the decennial census questionnaire and various Census Bureau survey questionnaires – “Mexican, Mexican Am., Chicano” or ”Puerto Rican” or “Cuban” – as well as those who indicate that they are “another Hispanic, Latino, or Spanish origin.” Origin can be viewed as the heritage, nationality group, lineage, or country of birth of the person or the person’s ancestors before their arrival in the United States. People who identify their origin as Hispanic, Latino, or Spanish may be of any race.” While it is not an optimal definition, it was all that was available for this data set. Much work needs to be done in defining and mapping the use of such categories. http://www.census.gov/population/hispanic/

References
Cavanagh, K. (2010, July 15). Pamela Anderson’s sexy body-baring PETA ad gets banned in Canada. Retrieved from NY Daily News: http://www.nydailynews.com/entertainment/gossip/pamela-anderson-sexy-body-baring-peta-ad-banned-canada-article-1.463753

Grumpy Old Vegans. (2015, May 12). Grumpy Old Vegans. Retrieved from Facebook: https://www.facebook.com/GrumpyOldVegan?fref=ts

Link, B. G., & Phelan, J. C. (n.d.). On Stigma and its Public Health Implications. Retrieved from http://www.stigmaconference.nih.gov/LinkPaper.htm

PeTA. (2014). PeTA’s 2014 Sexiest Vegan Over 50 Contest. Retrieved from PeTA Prime: http://prime.peta.org/sexiest-vegan-over-50-contest/details

Shuttleworth, A. (2013, July 8). Are negative stereotypes about older people bad for their health? Retrieved from NursingTimes.net: http://www.nursingtimes.net/opinion/practice-team-blog/are-negative-stereotypes-about-older-people-bad-for-their-health/5060639.blog

The Senior Citizen Times. (2011, November 23). Top 20 stereotypes of older people. Retrieved from The Senior Citizen Times: http://the-senior-citizen-times.com/2011/11/23/top-20-stereotypes-of-older-people/

Toronto Vegetarian Association. (2015, April). Toronto Vegetarian Association. Retrieved from Facebook: https://www.facebook.com/groups/torontoveg/permalink/10152808399662686/

Wider Opportunities for Women. (2012). Doing Without: Economic Insecurity and Older Americans. http://www.wowonline.org/documents/OlderAmericansGenderbriefFINAL.pdf.

Dr. Martindill earned her Ph.D. in sociology from the University of Missouri and taught there in the Sociology Department, the Peace Studies Program and the Women’s and Gender Studies Department. Her areas of emphasis include political sociology, organizations and work, and social inequalities. Dr. Martindill’s dissertation focuses on the no-kill shelter social movement and is based on ethnographic research conducted during several years of working in an animal shelter. She is vegan, a feminist and is currently interested in the stories women tell through their needlework, including crochet, counted cross stitch and quilting. It is important to note that Dr. Martindill consistently uses her academic title in order to inspire women and members of other marginalized groups to pursue their dreams no matter what challenges those dreams may entail, and certainly one of her goals is to see more women in academia.

Lessons in White Fragility: When Vegan Abolitionists Appropriate Intersectionality

Posted on May 6, 2015 by Vegan Feminist Network

By: Dr. C. Michele Martindill

A recent blog post essay by Unfriendly Black Hottie (Hottie, 2013) should have prompted an open discussion of the appropriation of intersectionality in the so-called vegan abolitionist animal rights community. So far, that discussion has yet to happen. Why not? Is it another case of a white-centered social movement making Blacks invisible and silencing their voices? Are movement members who use the concept of intersectionality unwilling to or afraid to critically examine their understanding of the concept? To what extent does white fragility (Diangelo, 2011) (see definition of white fragility below) come into play as an explanation for the lack of discursive dialogue? Under the best of circumstances it is painful to examine values and beliefs we hold close to our hearts and to do so with the knowledge we may be wrong. Critical analysis can lead to that feeling of sickness in the pit of the stomach or an unwelcome feeling of embarrassment. It can lead to disorientation and loss of control, rare feelings for those who have long benefited from white privilege and who have the power to define concepts such as intersectionality, appropriation, racism, sexism and feminism to suit their purposes. It can alternatively lead to learning, to growth and the impetus to make social change happen.

Intersectionality is one of the current buzz words in the vegan abolitionist animal rights movement. Some people love it, others hate it. The meanings are varied, confusing and debated across countless online discussion threads. One vegan blogger tells us that, “…intersectionality does not mean that all forms of oppression intersect” and they go on to define it as, “in specific situations, multiple forms of discrimination can create specific situations for a group not described by the forms of oppression that intersect. The primary example is the failure of racism and feminism to describe their intersection for women of colour” (Unknown, Intersectionality and Abolitionist Veganism: Part 1, 2014). The reader is left to wonder if the blogger is suggesting that racism alone or feminism alone cannot explain the “discrimination” experienced by women of color so then it is important to look at the interactive effect of these oppressions. While the blogger provides a brief history of how intersectionality “started to be used frequently in the 1990s and has become something of a fashion in academic circles, rather like “queer theory” in the 1980s,” no direct connection is made to Patricia Hill Collins and Kimberle Crenshaw, the originators of the concept, and queer theory is shoved to the background as nothing more than a trend.

Random comments sprinkled throughout the rest of the essay serve mainly to keep any discussion of intersectionality white-centered and to argue that veganism will bring everyone together to end all oppressions:

If people are really interested in intersectionality and ending human-on-human oppression, it seems to me that sexism in developed countries might be less urgent (and I say this as a woman) than wholesale slaughter of people, men, women, and children, in Gaza, Afghanistan, Yeman [sic], Syria, and Iraq and the culture of hatred that supports this destruction.

So, intersectionality in this instance becomes a method for rank ordering the form of oppression that most needs to be addressed, but in the next breath all of these oppressions are dismissed in favor of getting people to understand how only a commitment to being vegan will stop the large number of deaths:

Ending war, sexism, racism, oligopoly is important but change will only happen when society as a whole is affected. Veganism is something we can do now, and convince others to do now. It will only result in large social change when there are enough of us, but every single vegan has an impact on how many deaths occur, and it is something we can all do, right now.

Our blogger leaves us with a rationalization of how and why veganism is white-centered and why it such white-centeredness is not a problem:

Veganism is not the province of any race. Just because a majority of online vegans are “white”, that does not make it a “white” issue. I’d guess the majority of people commenting on police killings in the US are also “white”, even though the victims are generally “black”. I’d guess that’s an artefact of internet participation and availability of time, …and it’s changing.

Apparently, if Blacks are not visible online it is simply an “artefact of internet participation and availability.” White centeredness is not a numbers game. It specifically refers to how whites dismiss, ignore and otherwise make invisible the presence of Blacks. Did this blog author even look online for Black vegans? Our author continues:

I look at this issue, the current scurrying to shame abolitionist vegan advocates as racist, with dismay. The promotion of the idea that there are “exceptional” circumstances for people of colour, and that it is racist not to address these circumstances, is not helpful, …and I think it holds a certain contempt for people of colour. The issues of veganism are not different for people of colour. Our thinking is not different. We either recognise the autonomy, the moral personhood, of other animals, and respect them enough not to use them as things, or we don’t. There are no “special” economies for people of colour. Plant-based diets are cheap diets, and traditionally the diets of the poor. There are no “special” cultural conditions for people of colour in most parts of this global consumer world. [emphasis added]

Never mind that Black men are being murdered by the police, that racial profiling is rampant or that poverty rates are at an all-time high among POC, the message here is we can and should ignore intersectionality and just go vegan. Indeed.

Another vegan animal rights Facebook page that was created specifically to promote intersectionality is The Vegan Intersectionality Project (Unknown, Vegan Intersectionality Project’s Photos, 2015). A single meme effectively sums up their definition of intersectionality:

Anyone researching intersectionality on this Facebook page will learn via bullet points it is “a tool for understanding the entanglement of all privilege and oppression, a way to break down the barriers that isolate us from one another, a new, holistic, and all-embracing way of thinking about the struggle for justice, [and] living our values with consistency.” Nowhere on the meme is there mention of or credit given to Patricia Hill Collins or Kimberle Crenshaw, nor is there so much as a tip of the hat to the notion that the concept of intersectionality was never meant to be white-centered. The meme concludes with a statement that is perilously close to the white-centered claim that all lives matter:

Intersectionality in practice means…an intersectional understanding of veganism means an end to selective compassion and indifference to suffering, it means everyone matters equally and everyone’s struggle for freedom is ours [emphasis added]

The author ignores the #BlackLivesMatter campaign which aims to center the discussion of racism with persons of color, and then the author proceeds to suggest that the Black struggle for freedom is the property of whites, that the struggles of others are shared or even owned by whites. How is that even possible? Are whites now being pulled over by police for the crime of driving while white? Are white men now being incarcerated in the prison industrial complex at rates that exceed those of Black men? Whites can never know or share the struggles of Blacks. Also, whites seem incapable of acknowledging the Black discourse on intersectionality, much to the detriment of veganism.

We are at a point now where we have to ask what white vegans are missing when they close their ears and minds to the Black understanding of intersectionality, when the result is the erasure of the lived experiences of Black women. In the essay on intersectionality from the Unfriendly Black Hottie blog the author describes a meeting with Patricia Hill Collins, a Distinguished University Professor of Sociology at the University of Maryland and the first to theorize intersectionality (Collins, 2005). Collins was asked, “How do you feel about the ways white feminists have taken your work on intersectionality as a feminist way to be more inclusive while erasing the creations as part of a Black feminist tradition and without a dedication to Black women’s lives in any way?” While Collins did not use the word appropriation to describe what happened with her work, she related a story of how white musicians took the works of Black jazz and blues artists and imitated them without having the lived experiences that inform the music. Technically, the music is similar, but in the process whites erased Black lives from the music, the very heart and driving force of the music.

The Unfriendly Black Hottie author goes on to summarize how Patricia Hill Collins views intersectionality:

intersectionality is meant as a bottom up approach, not a top down approach. those with power cannot be “intersectional”. you are also not living intersectional experiences. intersectionality was always about exposing the ways Black women are caught up in multiple systems of oppression, namely race, gender and class, but often many more. it is meant to help Black women understand their experiences in a white supremacist patriarchal culture like the U.S. or much of Western nations that have applied this model onto most cultures from the outside. most importantly, it is meant to help Black women see the ways their experiences are connected to one another and not a product of self-deficiency but structural real systems that have cultural and economic benefits for ruling/dominant classes. [emphasis added]

understanding Black women live intersectional experiences gives us insight into the ways race, gender and class, heterosexism and more all work together in ways that restrict Black womens access to resources. and access to resources is what is really one of the most important things needed in Black women’s lives. which white feminism is not committed to in any way. when Black women learn more about classism, sexism, racism, heterosexism and more (such as transmisogyny, islamophobia, convicted felon status, etc) and how they work, we learn more about how we can define ourselves without those systems imposing our identities onto us.

In other words, the white-centered, man-dominated leadership of the vegan movement cannot and should not be dictating the meaning and use of the concept of intersectionality. Vegan leadership has no direct experience of intersectionality. White men are a part of the very “white supremacist patriarchal culture” intersectionality is meant to challenge and thereby allow Black women to define themselves sans the systems of classism, racism, sexism and other oppressive systems. Whites are simply wrong to take intersectionality as their own:

when you’re white saying your an intersectional feminist, you are wrong. you are the white boy singing sad songs to a blues twang claiming to be a Blues artist. you are the miley who wears black womens bodies and perceived sexualities as fun identities to put on and off, without living within those experiences always and forever. it is erasure, it is warping, it is the continual narrative of whiteness as a dominant force, in opposing the creators and destroying the creators while then attempting to re-create those creations with whiteness firmly installed inside of it. which is false, warped, fake and without heart and soul. it is a lifeless imitation. and mostly, it isn’t REAL.

So, what is “REAL” as vegans come to terms with the white fragility born of realizing they appropriated a concept and misrepresented it? So far, silence or defensive posturing are the ‘go-to’ responses of vegan leadership, essayists and Facebook responders. They spout clichés such as “all lives matter” or “just go vegan” or “veganism is not about race” or “intersectionality shows the interconnectedness of all oppressions.” When anyone in the animal rights movement claims they are practicing intersectional veganism, defining it merely as wanting justice for all and being against all exploitation and oppression, they are operating under a misguided act of cultural appropriation. They are also working to insure that an upper class white cis gendered ableist man dominated ideology remains at the center of the vegan abolitionist animal rights movement. Intersectionality or pro-intersectionality is not a let’s-have-a-group-hug approach to social justice, nor is it simply a path to growing a revolution—increasing movement membership–that will end all oppressive social systems. If vegans want to be pro-intersectional, the term for those who support Black feminist intersectionality, then they have to acknowledge the history of the concept, stop trying to dismiss intersectionality as a distraction from veganism, and put an end to any practice that de-centers Blacks and inserts white dominance. Specifically, stop the following kind of commentary:

Abolitionist vegans are not being speciesist when they don’t let those raising issues of human oppression hijack a vegan forum. Abolitionist vegan advocacy forums are “non-human animal space” (Unknown, Intersectionality and Abolitionist Veganism; Part II, 2014).

The net effect of this message is to exclude Blacks from yet another white centered organization in much the same way they have been excluded for centuries and by making the all too familiar comparison of Black lives to those of animals, only this time Blacks are not as welcome as the animals.

It is no wonder that veganism is now seen as an apolitical mish-mash of diet fads. When people are told to just go vegan or that veganism is only for the animals, then what they are really being told is vegans are not serious about pro-intersectionality, about becoming an inclusive movement. The whiteness of the abolitionist vegan movement isn’t an illusion based on white online involvement—the whiteness of the movement happens because vegans are known for their appropriation of Black culture and history, e.g. abolitionism was taken without permission:

Abolitionism as it was first conceived was built and mobilized to free oppressed humans who continue to be oppressed. For vegan advocates to completely appropriate the language and ideas of this movement and then forsake suffering humans, abandon them in their time of need, aggravate their hurting, benefit from their hurting, and then accuse victims and survivors of selfishness is deplorable. Without a doubt, this approach will only further alienate anti-speciesist efforts, tarnishing it as yet another a space of violence, oppression, and white male Western privilege (Wrenn, 2014).

Dismissing and ignoring the suffering of humans makes a mockery of anti-speciesism, of its aim to stop rank ordering others based on their perceived value. Vegans need to stop putting whites at the top of the ladder, granting them the power to tell others who matters and who doesn’t, who should be heard and who shouldn’t. White fragility, that roller-coaster-whooshy feeling in the pit of the stomach, can be a signal to stop rationalizing the status quo and to stop colonizing Black spaces in order to appropriate their language or whatever else abolitionist vegans deem useful. Stop appropriative behaviors. At the same time, know it is not putting humans over the animals when we practice pro-intersectionality; rather, it is centering and respecting the resistance of Black feminists, resistance to the racism, sexism, ageism, classism, ableism and speciesism of a white man dominated patriarchal society. Veganism was never meant to be a justification for white dominance or appropriation.

Definition of White Fragility:

White Fragility is a state in which even a minimum amount of racial stress becomes intolerable, triggering a range of defensive moves. These moves include the outward display of emotions such as anger, fear, and guilt, and behaviors such as argumentation, silence, and leaving the stress-inducing situation. These behaviors, in turn, function to reinstate white racial equilibrium. (Diangelo, 2011)

Dr. Martindill earned her Ph.D. in sociology from the University of Missouri and taught there in the Sociology Department, the Peace Studies Program and the Women’s and Gender Studies Department. Her areas of emphasis include political sociology, organizations and work, and social inequalities. Dr. Martindill’s dissertation focuses on the no-kill shelter social movement and is based on ethnographical research conducted during several years of working in an animal shelter. She is vegan, a feminist and is currently interested in the stories women tell through their needlework, including crochet, counted cross stitch and quilting. It is important to note that Dr. Martindill consistently uses her academic title in order to inspire women and members of other marginalized groups to pursue their dreams no matter what challenges those dreams may entail, and certainly one of her goals is to see more women in academia.

References

Collins, P. H. (2005). Black Sexual Politics: African Americans, Gender, and the New Racism. Routledge.

Diangelo, R. (2011). White Fragility. International Journal of Critical Pedagogy, 54-70.

Hottie, U. B. (2013, November 6). Unfriendly Black Hottie. Retrieved from Unfriendly Black Hottie: http://femmefluff.tumblr.com/post/66233480328/like-being-very-clear-when-i-asked-patricia-hill

Unknown. (2014, December 14). Intersectionality and Abolitionist Veganism: Part 1. Retrieved from Abolitionist Veganism: Issues in the Movement: https://veganethos.wordpress.com/2014/12/14/intersectionality-and-abolitionist-veganism-part-i/

Unknown. (2014, December 26). Intersectionality and Abolitionist Veganism; Part II. Retrieved from Abolitionist Veganism: Issues in the Movment: https://veganethos.wordpress.com/2014/12/26/intersectionality2/

Unknown. (2015, April 17). Vegan Intersectionality Project’s Photos. Retrieved from Facebook: https://www.facebook.com/774093712704517/photos/pb.774093712704517.-2207520000.1430768357./774431842670704/?type=1

Wrenn, C. (2014, December 13). Intersectionality is a Foundational Principle in Abolitionism. Retrieved from The Academic Abolitionist Vegan: http://academicabolitionistvegan.blogspot.com/search/label/Intersections

The Vegan Praxis of Black Lives Matter, April 24-25

Posted on April 2, 2015 by Vegan Feminist Network

FROM THE CONFERENCE WEBSITE:

Schedule (Tentative)

Final Schedule will be confirmed by April 5, 2015

CONFERENCE PROCEEDINGS WILL ALSO BE RECORDED FOR REGISTRANTS TO ACCESS IF THEY CANNOT ATTEND IN REAL TIME

April 24, 2015

10:00 am. Introduction: Why a Vegan Praxis of Black Lives Matter? | Dr. A. Breeze Harper (Director and Founder of the Sistah Vegan Project)

10:20 am.”Dispelling the Myth of ‘Cruelty-Free’ Commodities Within the Context of Black Lives Matter and a Racist Food System: A Dialogue Between Lauren Ornelas (Director, Food Empowerment Project) and Dr. A. Breeze Harper

11:00 am. “Cooking Up Black Lives Matter: A Critical Race Dialogue with vegan Chef Bryant Terry” | Panelists: Chef Bryant Terry and Dr. A. Breeze Harper

11:30 am. “Locating Intersections and the Decolonization of Veganism through Black Womanist Theology” | Candace Laughinghouse, PhD Candidate (Regent University)

12:00 pm. Break

12:30 pm. “‘The Pig is a Filthy Animal’: Challenging Speciesist ‘Race-Conscious’ Black Liberation Rhetoric (Before, After, and Beyond Ferguson) | A. Breeze Harper (moderator) and Kevin Tillman (Founder, Vegan Hip Hop Movement).

1:00 pm. “From Critiquing Thug Kitchen to Revealing Vermont’s Speciesist White Agricultural Narrative: pattrice jones tells us about her Vegan Praxis of Black Lives Matter as a White Ally” | Speakers: A. Breeze Harper (moderator) and pattrice jones (co-founder, VINE Sanctuary)

1:45 pm. “Dear White People, Black Lives Matter: An Introductory Workshop For White Vegans on Being an Ally”| Speakers: Dr. Paul Gorski (George Mason University) and Dallas Rising

2:30 pm. “The Origins of the Criminalization of Blackness in the Context of a ‘Race Neutral’ Analysis and how it Helped Shape Policing Policies” | Speaker: Liz Ross (Founder, Coalition of Vegan Activists of Color)

3:20-4:00 pm. Funding Pro-Vegan Anti-Racist Projects: Challenges and Strategies in a ‘Post-Racial’ Era” | Panelists: Alissa Hauser (Executive Director, The Pollination Project) and Dr. A. Breeze Harper

April 25, 2015

10:00 am. “Animal Liberationists for No More Prisons and No More Police”| Speaker: Dr. Anthony J Nocella II (Institute for Critical Animal Studies and Save the Kids From Incarceration)

10:30 am “Black Lives [Don’t] Matter: Michael Vick and the Demonization of Blackness Among White Vegans and Animal Rights Activists”| Speaker: Harlan Eugene Weaver, PhD (Davidson College)

11:30 am. “Pro-Vegan Self-Care for Racial Justice Activists: Building a Long-Term Community of Support”| Speaker: Jessica Rowshandel, LMSW

12:00 pm. Break

12:20 pm. Announcement of the Anti-Racist Changemakers of 2015 Award Winners

1:00 pm. “Memory and Betrayal: An Inquiry into Race, Empire, and Relationship During an Era of Black Lives Matter” |Speaker: Martin Rowe (co-founder and senior editor of Lantern Books)

1:30 pm. “Why Non-Vegans of Color Should Consider Ethical Veganism as a Powerful Tool for the Black Lives Matter Movement.” | Speaker: Christopher Sebastian McJetters (Vegan Publishers)

2:00 pm. “We Need a Holistic Revolution: Vegan Ethics and the #BlackLivesMatter Movement”| Speaker: Nevline Nnaji (cofounder, New Negress Film Society)

2:30 pm. “Abolitionist Veganism and Anti-Oppression Within the Context of Black Lives Matter” | Speaker: Sarah K. Woodcock (Founder, The Abolitionist Vegan Society)

3:00 pm. “ALL Black Lives Matter: Exposing and Dismantling Transphobia and Heteronormativity in Mainstream Black ‘Conscious’ Plant-Based Dietary Movement” | Speaker: Toi Scott (Afrogenderqueer.com)”

3:45-4:45 pm. KEYNOTE ADDRESS (TBD).

CLICK HERE TO REGISTER AND PURCHASE A TICKET

For this year’s conference, we ask that participants support the ongoing work of the Sistah Vegan Project by paying for a ticket to access the event. A limited number of full and partial scholarships will be available to apply to, starting the first week of April 2015. Send an email to sistahveganconference@gmail.com for inquiries.

Your monetary support will help the many goals of the Sistah Vegan Project such as:

Supporting the groundbreaking book project by Dr. A. Breeze Harper: Black Masculinity, Veganism, and Ethical Consumption (The Remix)
Organizing yearly Sistah-Vegan conferences that leave participants with concrete tools they can implement into their personal and work lives to dismantle systemic racism with a pro-vegan/ahimsa foundation
Supporting the production of an edited volume of the proceedings of the Vegan Praxis of Black Lives Matter conference which a publisher has already expressed interest in publishing
Provide financial support for operating costs for The Sistah Vegan Project (i.e. travel to conferences, utilities to run the project, internet and web technologies, editing services, design services, etc)
The creation of ongoing tools and resources, such as webinars, toolkits, and short publications that use critical race feminism and anti-speciesism to educate people about how to effectively dismantle systemic oppression and violence against people, non-human animals, and Earth’s natural resources
Food and Nutritional toolkits with an emphasis on marginalized populations.

On Swedish Veganism and Goodness: Intersections of Species, Gender, Race, & Nationality

Posted on January 4, 2015 by Vegan Feminist Network

By Anna Nygren

I think about: Buying things, buying food, buying bodies, buying inclusivity and exclusivity and subjectivity.

In Sweden, in the fall of 2014: The company Oatly sells its oat based products with slogans such as “It’s like milk only made for humans” and “Wow, no cow!” which made LRF Mjölk (the national organization for diary producers) angry and they sued Oatly. In the end, I think Oatly won (I’m not very good at understanding trials and commercial law, but I read that the process raised the sales figures). OK, milk producers being upset about what should count as Real Milk is not really a new thing, but still, I think this thing with Oatly and LRF make visible something about the relation between drinking milk and being human…and being Swedish.

The dairy industry quite often sells their products using arguments like, “From Swedish farms.” They also work hard to produce a history of milk-drinking Swedish people, and a Swedish self-image that includes drinking milk from cows. It has worked so well so that “Landet Mellanmjölk” has become almost a synonym to Sweden, referring to a Swedish people as being moderate (“mellanmjölk” means pasteurized cow milk with 1.5 % fat).

Making milk-drinking a criteria for Swedishness not only make violence part of the Swedish history, but also creates a limit for who can be a “real” Swede. It is a definition that excludes everyone who doesn’t want to be part of the milk industry, and it also, very physically, excludes those bodies (for example many Asian-Swedish bodies) that are hurt by lactose and so on. So, LRF’s reaction to Oatly’s campaign also reflects the threat felt by an Astrid-Lindgren-blonde-healthy-good-racist Swedishness to the national self definition.

I hope my references concerning Swedishness are not too internal. I recognize the history of racism and racial biology in Sweden. I think about the “folkhem” (welfare state, literally translated as “the people’s home”), “folkhälsa”/public health, and the violence and exclusions in these concepts. I recognize how Lindgren’s books have been used to define real Swedishness and a romantic nationalism, something light and bright and fresh and white.

Image of Pippi Longstocking, white, red-haired girl with long braided hair smiling in the snow

Pippi Longstocking is perhaps one of author Astrid Lindgren’s most famous characters

I think I love Oatly for challenging this, for saying, “Hey, your products hurt, and that’s not a necessary.” Still, I have a problem with a lot of Oatly’s rhetoric. Because they, in many cases, use the same arguments for selling their products as the milk producers do. Take, for example, the Swedishness aspect. They not only write, “Wow, no cow!” on their products, but also: “No artificial badness,” “Swedish independent,” and “Packed with Swedish goodness.”

Firstly, in the end of 2014, Oatly launched Oatly Apparel featuring t-shirts with their slogans written on them. The photos of the t-shirts on their Facebook page show only white models. People have reacted to this, and Oatly writes that the models are their friends who did the shooting for free, and that they gladly show cool people of other ethnicity, gender and sexuality in other spaces such as Instagram. Looking at their Instagram, I can see that they might be sort of right, but mostly I see only the packages of the products. I think the whiteness of the models are also problematic and connected to “Swedishness.” Seeing a blonde girl dressed in blue jeans, jogging shoes, and a pink t-shirt saying “Packed with Swedish goodness” doesn’t really broaden the definition of Swedishness.

Using Sweden in their rhetoric might be a sort of counter-strategy. For example, it is working against the milk industry, connecting the Swedishness, not with Mellanmjölk, but with oat. And for a buyer in Sweden, the ecological aspect of using Swedish (i.e. local) oat might be of importance.

However, consider also the name. I can only think of American Apparel (and I most often don’t want to think of American Apparel), and well, Apparel might have other connections than American Apparel, but it’s not very often used in Sweden, and I think the choice to use the word might come from a similar strategy as the Swedish-thing. It is a way of using words in a different way: I can think of sexist American Apparel pictures and all the debate about them, I can see non-pornographic pictures with the same word connected to them, and I can think, wow, words can have different meanings, or something like that.

But, I still think the Swedishness aspect is problematic because of the whiteness and because of the “goodness.” Lately, the “goodness” (the superiority, the equality and being-best) of the Sweden (or the [self] picture of Sweden, or of Swedish history) has been questioned in different ways. Recall that Sweden was the first country to have a national racial biological institute. Observe that “neutral” can never be neutral because neutrality can never exist. Remember that Sweden has also enacted war and colonization. Researchers like Tobias Hübinette discuss Swedish whiteness as a discourse of Sweden as the whitest country, with the Swedish whiteness as the purest. This discourse creates violence on a lot of bodies. This Swedish whiteness is what I think about when I see Oatly’s t-shirts. It is a violent whiteness and it hurts. It reproduces a picture of a white Swedishness and Swedish whiteness.

On their website, under the heading, “Swedish independent” Oatly writes:

We know how it sounds. Tall, blond, beautiful, hard to get, extremely liberal with no sense of attachment or responsibility whatsoever. Sorry to disappoint you, that’s just not us. We are the other Swede – somewhat boring, super practical, painfully honest, notoriously hardworking and independent not because we don’t want to be social but merely because we want to have the right to say what we think and do what we think is right.

It’s like, they make fun of the Swedishness, but they hardly challenge the whiteness. They also keep the discussion somewhat middle class-bound (that can be discussed), within a hipster-ish circle, and in line with a discourse of superiority. And then consider the use of the language, the consciousness, the negations. I mean, I think you might only want to abnegate your Swedishness if you’re not really risking losing it, and it might be impossible to distance yourself from it if you’ve never really been included.

So, I think that using Swedishness in any way is problematic. Maybe especially at the moment, when the elections in 2014 gave at hand that the third largest party in Sweden is a racist, nationalistic and fascistic one. I mean, I don’t think that nationalism in any case can save the world, or do much good, because nationalism per se is based on excluding (but still, some sort of “nationalism” might be temporally needed to fight colonialism and so on, though, Sweden doesn’t really need that kind of temporally nationalism).

Secondly, the use of goodness is, I think, another problem. For me, goodness is closely connected to Christian ecclestical discourse, and in the name of that goodness a lot of violent actions have taken place, like missionary colonialism and burning women for being witches. I think: The most violent and cruel actions are often made for goodness sake. And I think: in order for the good to exist, there must be a bad, and for some people to be good, some must be called bad, this creates a dichotomy that will always hurt the Other.

Goodness is also related to the individualistic view of the world. The goodness is tied to the individual person, who, by eating and drinking and buying Oatly’s products will do a good action and become a good person. And the problem is: Not hurting other is something that can never be done for your own ego, because then it is easily the case that what will gain this ego is instead something that will hurt other.

On the webpage for a post-humanist seminar in Lund, Sweden (that I wasn’t able to attend and for which I am crying my eyes out!), I read about the research of Claire Molloy (of the UK). I want to cite it because I can’t write it better!

She also problematized the (at least in the anglo-world) ongoing mainstreaming of (celebrity) veganism, arguing that when veganism becomes another private consumer choice, a hobby to find easy pleasure and fulfillment in, it easily gets detatched from its ethical dimension and radical driving force. The risk is that the long term goal of abolishing the use of animals in food industry disolves and disappears under the horizon.

I think this can be connected to the goodness concept. There are a lot of “good” celebrities, and it seems to me that it is quite easy for them to be “good” because they have the money, the power, and the opportunity. Not everyone has this privilege. This is another reason why goodness is a problem.

So, I think about Oatly, about being good, about buying things and selling things and living in a nation and who could be a part of this nation. I think that the problem is probably the market and the commerce and the capitalism, and the language and discourse existing within these, and building these. I think about violence and veganism and goodness. And the problems of how things get connected. And then, I think, I still like Oatly’s product (maybe except for the t-shirts).

Dr. Harper’s New Book, “Scars,” Brings Intersectional Theory to Life

Posted on November 16, 2014 by Vegan Feminist Network

I recently had the pleasure of reading Dr. Breeze Harper’s new fiction publication, Scars: A Black Lesbian Experience in Rural White New England and feel confident recommending the book for newcomers to intersectional theory, undergraduate students studying feminism, critical race, and other social justice issues, and seasoned advocates and scholars who might enjoy a fictional break that speaks to their interests. A trigger warning is in order because, as the title warns, Scars deals with many uncomfortable topics and visceral experiences, including racism, domestic violence, child molestation, and rape.

Although the concepts that shape the book are acute, Scars is an engaging read that both entertains and educates. The main character, Savannah (Savi), is a young college student that we can all look up to. As a poor white girl from Appalachia, I sat mostly silent in the classroom, absorbing what I was taught without question. So, for me, Savi instantly becomes a hero of critical thinking as she challenges the white male normativity of the privileged world around her. She courageously speaks out against post-racial ideologies and the micro-aggressions of her more privileged peers, even when her friends and classmates resist. Savi is a little radical, and I love it.

Dr. Breeze Harper

But Savi isn’t a perfect superhero. She is certainly human, facing many structural barriers due to her race, class, and sexual orientation. Brave in some situations, she is scared and vulnerable in others. Her experience with racial slurs as a small child is heartbreaking. Her terrifying experience with a sexually aggressive customer alone in the gas station where she works brings chills. Her debilitating concern for her mother’s health and the constant burden of bills and cold temperatures reminds readers of the stark realities of difference in America.

There is also something to be said of the tension Savi faces in experiencing oppression. At times she is scrappy and outspoken, tackling challenges head on. Oftentimes, however, confrontation is pushed onto her and she feels quite helpless. We see this when she is engaged by her white male classmate who seeks Savi’s counsel in understanding his privilege, but we also see it with her struggle to come to grips with her lesbianism and the pressure to “come out” before she feels ready. Rarely does she feel comfortable admitting weakness and accepting help.

The book’s primary strength relies in its ability to carefully tackle the intricacies of oppression. Her best friend, who is hearing disabled, often engages his male privilege and abuses their friendship with near constant pressure for a relationship, seemingly unable to understand that no means no. Savi herself faces a considerable level of structural oppression, but she comes to recognize that she also maintains some degree of privilege as a human and as a Westerner. She learns that Coca-Cola is responsible for serious social and environmental injustices, but doesn’t want to give it up, so she creates rationalizations. Though she is lactose-intolerant, she continues to eat animal flesh and balks at the thought of giving up McDonald’s.

None of the characters are perfect in understanding oppression; everyone is still learning. We see this in Savi’s heavy use of sexist and disableist language, the fetishization of animal bodies as food by most of the characters, and her vegan friend’s wool clothing. Oppression is never straight forward, and Scars helps readers to navigate these complicated concepts and relationships.

When all is said and done, Scars is not a doom-and-gloom story. Harper is careful to point out bright spots, altruism, and room for hope. There are characters that are willing to learn, and many individuals seek to disrupt violence in any way they can. Although there are definitely hierarchies of privilege, no character lives unburdened from some sort of systemic barrier or personal tragedy. Everyone has scars, but everyone has the potential to heal.

Dr. Wrenn is Lecturer of Sociology and past Director of Gender Studies (2016-2018) with Monmouth University. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

What’s Wrong With This Soap?

Posted on July 28, 2013 by Vegan Feminist Network

Hugo and Debra Naturals is a high-end vegan soap company that touts food-grade, ethically sourced, cruelty-free bath and body products. To promote their new Creamy Coconut line, which it describes as an “exotic blend” of oils, exfoliants, and scents, the company has been posting a vintage image of three Hawaiian hula dancers (pictured above) on its Facebook promotional page.

Sociologists have noted that the hula girl is a symbol of western imperialism. She is the accessible ethnic woman ready to serve and please the colonizers. In fact, the hula dance as we know it today is an adulterated version of a men’s storytelling dance. Colonizers morphed it into a sexualized dance for “exotic” women to perform in front of white tourists.

When Hugo and Debra Naturals draws on the image of the sexualized, tokenized, and colonized brown woman to sell “exotic” products to wealthy (and primarily white) customers, it is drawing on a history of white imperialism and the “othering” of the oppressed. Dr. Breeze Harper has often commented on the “whiteness” preserved and protected in vegan consumption and the concealment of human suffering behind many so-called “cruelty-free” vegan products. The white-dominated vegan community has largely failed to welcome people of color, often alienating them and tokenizing them when convenient.

Using a symbol of racial colonization and sexual domination to sell “cruelty-free” “exotic” soap demonstrates the white normativity of veganism. Obviously, products that are free from Nonhuman Animal ingredients and testing are a major improvement, but we should be cognizant of how human suffering often goes overlooked in ingredient sourcing and, in this case, product promotion. The intention seems to be to romanticize luxury soap items by drawing on Hawaiian imagery. In many ways, however, it is colonization, sexual conquest, and systemic racism that’s actually being romanticized.

Dr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Vegan Feminist Network

Critical essays and resources for vegan women and their allies

Tag Archives: Race