Donald Trump’s horrific rise to power was based on fear-mongering and the blatant exploitation of divisions. Millions of “forgotten” working class whites rallied behind Trump, driven by his appeals to dangerous immigrants, nasty women, and dangerous “urban” people of color. Fear, anger, and otherization both mobilized and motivated.
Bigot-powered politics typify other change-making spaces beyond the American presidential race. Veganism, for instance, frequently banks on the same inflammatory approach. Women’s bodies are abused, assaulted, and raped to shame other women into compliance. People of color are framed as “brutes,” “savages,” or “monsters” to encourage whites to side with veganism.
Disaffected vegans, mostly white and male, embrace these tactics, eager to transmit “their” vegan movement, one that prioritizes white-centric, patriarchal values and banks on the ostracization of nonwhites and women. Incidentally, such an atmosphere puts pressure on marginalized people to join ranks with the majority as a measure of protection. As many white women voted for Trump, many white women also throw their support behind these hateful vegan campaigns, happy to cash in their racial privilege and bargain with patriarchy in hopes of higher status by association.
When these tactics are criticized, their vitriolic supporters go ALL CAPS. They become aggressive and threatening, desperate to protect their privileged approach as common sense while framing their critics as anti-vegan. Anyone that finds such an approach problematic is accused of not caring about animals, or told, “If you don’t like it, go somewhere else.” “Make veganism great again,” they seem to suggest.
“PC” culture isn’t welcome here. Neither are women, people of color, disabled persons, trans persons, and others. In fact, they are framed the bigots for daring to challenge the discriminatory status quo.
The result of anti-intersectional vegan campaigning is strikingly similar to that of Trump’s. The ranks swell with sexist, racist, blissfully ignorant, and hateful deplorables. More than tapping into and inviting in this bigotry, this framework actually aggravates it, creates it, and normalizes it. Being racist, sexist, or otherwise prejudiced and discriminatory is becoming an acceptable value so long as it is positioned as necessary for the protection of the oppressed.
Violence begets violence. History has shown that appealing to privilege will encourage behavior change that is shakily based on violent ideology. This violent ideology supports discriminatory actions. It further marginalizes the underprivileged. Vegans will do well to avoid taking cues from Trump’s playbook. It is unsustainable and wholly incongruent with the principles of social justice.
I am further wary of post-Trump appeals to “come together” or strive for “unity.” It is akin to victim-blaming. Rape survivors hear it. Communities impacted by police violence hear it, too. Those who have been wronged by institutional oppression are not those who should be concerned with unity. They should be focused on how to strategize to survive systemic violence. Vegans betray justice by insisting all movement parties “just get along.” There is no ethical justification for supporting violence in our society or a social justice movement. Both Trump’s campaign built on hate and the vegan movement’s campaign built on hate will have deadly consequences to minorities impacted by that ideology. “Unity” rhetoric is a form of social control and protects, rather than challenges, inequality.
Dr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).
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