What Would Donald Watson Do? How This One Question Promotes Sexism

Donald Watson gardening, reads, "What would Donald Watson Do? WWDWD?"

By Dr. C. Michele Martindill

“WHAT WOULD DONALD WATSON DO?” How Does that One Question Promote Sexism and Prevent Inclusiveness in the Vegan Abolitionist Movement?

What sacrilege! How dare any vegan suggest anything negative about the man who coined the term veganism! ::gasp:: Read the title again. Donald Watson is not the problem, nor is his work to end the suffering of animals the issue. The problem is how vegans today invoke Watson’s name and his definition of veganism as a cure-all whenever there is a dispute in the movement, and in so doing fail to use critical and reflexive thinking to understand why the vegan abolitionist movement is floundering.

If someone asks why the vegan movement is almost entirely comprised of women, but the leadership roles are filled by men spewing ideologies born of patriarchy, they are told veganism is only about helping the animals. A question about how a vegan group could have a logo steeped in ageism is met with the observation that we have to keep the focus on the animals and not worry about ageism; besides, the caricature logo of an old man and woman are meant as a joke. When someone asks why Persons of Color are largely absent from the vegan movement, the response is that that they could be vegan if they wanted to, but they choose not to be vegan.

Black and white image of Donald Watson tending to some beanstalks in a garden.

Donald Watson. Image from The Vegan Society

In each instance there is usually a reminder that veganism is only concerned with the animals, and the name of Donald Watson and his definition of veganism are raised to punctuate the end of the conversation. The vegans who see veganism according to this very narrow understanding of veganism might as well be asking What Would Donald Watson Do? (WWDWD?)—a play on the ubiquitous What Would Jesus Do? refrain. In each instance where the movement excludes women, older people, POC, the lower classes or people with disabilities WWDWD? Meanwhile, those from marginalized groups are left to wonder how a white man from an age of white supremacy, patriarchy, colonialism and imperialism could be the final word on ending oppression and exploitation.

Vegans are for the most part well aware that Donald Watson came up with the term vegan in 1944 as a way of both differentiating his previous commitment to being a vegetarian from his new vision of how humans should relate to their environment, and as a name for his newly founded society of like-minded individuals, the Vegan Society.  Many can recite his definition of veganism from memory:

[…] a philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.

– The Vegan Society

It was a radical statement for 1944 as well as for vegans today, and Donald Watson was surely a radical in his time. Right?

One current leader in the abolitionist vegan movement contends that Watson’s definition of veganism is meant to inspire vegans to work toward social justice for humans as well as other animals, but he also states that radical veganism died decades ago, replaced by consumerism. This leader questions how vegans can be more concerned with a new brand of chocolate bar suitable for vegans than with the corporatization of the Vegan Society and similar groups, groups that garner large donations to pay high salaried executives. How is it that veganism succumbed to capitalism? Here’s a better question: How radical could Donald Watson or his concept of veganism be when they emerged from a society steeped in white supremacy, patriarchy, colonialism and imperialism? Keep in mind that this question is not meant to label Watson, but to help us understand how systemic oppressions affect social action and how the foundation of the social movement leaves it vulnerable. There is no personal attack on Watson in this essay.

Radical is a socially constructed concept, which is to say the definition of radical changes according to the historical and local contexts in which the word appears. Within Donald Watson’s social world of 1944 England it was no doubt radical for him to not eat meat and to further stop using all other forms of animal by-products. Still, much to the frustration of some vegans in 2015 there is no strong statement from Donald Watson that could be applied to other social justice concerns of his era or ours. We can ask WWDWD? with regard to sexism, racism, ableism, classism or ageism, but there are no definitive answers to guide the vegans who campaign for inclusion of marginalized groups in the abolitionist vegan movement today, an effort that recognizes the intersectionality of how people identify with particular groups according to gender, race, physical abilities, social class and age.

We can never know what Watson intended. Knowledge of anyone’s intentions requires the ability to read minds. We only have actions and historical context to analyze. We know that Watson was enabled to form the Vegan Society through his position in a society that respected the work and ideas of white men like Watson; however, he was also constrained in the extent to which he could promote social justice for all marginalized human groups when asking others to consider veganism because calling for an end to the use of animals for human purposes was such a radical request. It required many explanations, and it is not difficult to imagine the near overwhelming backlash he faced from the corporations and politicians that benefitted from the exploitation of animals. Watson was a radical challenging the mainstream belief that other animals were merely objects for humans to use as they pleased—for food, for scientific experiments, for farm work, for clothing, for transportation, and for entertainment. So, we are left with many questions about how the abolitionist vegan movement of today remains predominantly white, still grounded in patriarchy and making a dismal effort at inclusivity.

tiled image of blue male stick figures with one solitary pink female stick figure in the middle

A recent online discussion highlights the difficulty in relying on Watson to be the final arbiter of how the movement can become inclusive. When members of a group were questioned about the sexism in the movement, one man responded that structural or systemic sexism has always been around so there was no reason to worry about it. His concern was that someone in the discussion suggested Donald Watson was not a radical, but a product of a white supremacist society. He wanted to defend a perceived insult toward another white man rather than take seriously the sexism in the movement. Another man jumped in to claim the movement has always had plenty of women prominent in its leadership, and he proceeded to play the counting vaginas1 game by naming all of the famous vegan women. He even pointed out that Watson’s wife was in on the process of creating the word vegan, no doubt at the kitchen table. Others suggested that outside of the United States women lead animal liberation groups and are not all “thinking like men,” thus suggesting that sexism is relative to certain geographic locations and not to be found in the United Kingdom, New Zealand or Australia, for instance. All of these responses miss the main point: it doesn’t matter how many women organize or lead activities in the abolitionist vegan movement as long as we are living in a society dominated by the ideologies, social structures and movement strategies of white men.

At a time when the vegan abolitionist movement most needs to address its lack of inclusiveness, it is mired in defensive posturing and denial. As long as men are quick to claim #notallmen (McKinney, 2014) in their responses to concerns about sexism, we are left to think there are just a few bad individuals and efforts to end systemic sexism are in turn stifled. Corporatism and capitalism thrive in so-called vegan societies and organizations because we don’t acknowledge how the abolitionist vegan movement grew out of the man dominated white supremacy of our social world. Not one of us can escape the influence of these social structures unless we question and challenge their existence. Women are not completely constrained by patriarchal social structures, but they do have to become conscious of how those structures work, how they affect all women and then actively dismantle them to make space for structures that combine equity, compassion and peace.

What about men?

Telling women in the abolitionist vegan movement to quit making trouble by complaining about sexism is a way of defending the power and leadership of the men in the movement. Telling women that there were and are plenty of women in leadership roles or that the movement is primarily made up of women is a smokescreen that diverts attention from how menThought bubble that reads: "...Not All Men" maintain their status and privilege. Telling women to focus only on the animals and to stop making the movement look bad is another way men perpetuate their positions of power. Men might as well be saying they do not want to discuss gender inequalities and prefer to tell women how best to serve the interests of men. Men consistently interrupt women in both online and face-to-face conversations about veganism, aiming a barrage of questions at them, questions that constitute microaggressions against women (Khan, 2015).

Here’s a sampling of such questions:

  • How can you say there is sexism in the movement when Donald Watson’s wife helped with his work? [note: it’s always HIS work, not HER work that is cited]
  • How can you say there is sexism when women of the 1980s organized and carried out liberation activities, and we see women continuing to do the same?
  • How can you say there is sexism when we need to be concerned with spreading veganism, especially since veganism will lead to the end of sexism?
  • How can you say there is sexism when you’re the only one who’s being sexist? You don’t even know the meaning of being sexist. I know sexism and you’re not even close. It’s sexist for you to call me sexist.

AND ONE MORE THING:

Men need to put themselves in the positions of marginalized group members and think about how it sounds when a white man quotes another white man–Donald Watson in this case–when defining veganism. We need to hear the voices of women in the movement. Don’t just quote women to women. Step aside and know women can speak for themselves! Radical.
Works Cited

Khan, A. (2015, January 18). 6 Ways to Respond to Sexist Microaggressions in Everyday Conversations. Retrieved from Everyday Feminism: http://everydayfeminism.com/2015/01/responses-to-sexist-microaggressions/

McKinney, K. (2014, May 15). Here’s why women have turned the “not all men” objection into a meme. Retrieved from Vox: http://www.vox.com/2014/5/15/5720332/heres-why-women-have-turned-the-not-all-men-objection-into-a-meme

Notes

1. Meant as a figure of speech; not all women possess vaginas. White men in the movement don’t even realize there are trans or other gender identities. They still see the world in binary form. If they do see multiple genders, it’s still only vaginas they want or count in the movement.

 

Dr. Martindill earned her Ph.D. in sociology from the University of Missouri and taught there in the Sociology Department, the Peace Studies Program and the Women’s and Gender Studies Department. Her areas of emphasis include political sociology, organizations and work, and social inequalities. Dr. Martindill’s dissertation focuses on the no-kill shelter social movement and is based on ethnographical research conducted during several years of working in an animal shelter. She is vegan, a feminist and is currently interested in the stories women tell through their needlework, including crochet, counted cross stitch and quilting. It is important to note that Dr. Martindill consistently uses her academic title in order to inspire women and members of other marginalized groups to pursue their dreams no matter what challenges those dreams may entail, and certainly one of her goals is to see more women in academia.

On the Hegemony of White Male Vegan Voices

Sarah Woodcock

 

If you claim to be against all forms of oppression but find yourself mainly subscribing to, valuing, and sharing the voices of white men when it comes to veganism or really all of life’s topics, you need to think about why. And you need to think about the consequences of that.

 

– Sarah K. Woodcock of The Abolitionist Vegan Society

The Vegan Praxis of Black Lives Matter, April 24-25

SVC15

FROM THE CONFERENCE WEBSITE:

Schedule (Tentative)

Final Schedule will be confirmed by April 5, 2015

CONFERENCE PROCEEDINGS WILL ALSO BE RECORDED FOR REGISTRANTS TO ACCESS IF THEY CANNOT ATTEND IN REAL TIME

April 24, 2015

10:00 am. Introduction: Why a Vegan Praxis of Black Lives Matter? | Dr. A. Breeze Harper (Director and Founder of the Sistah Vegan Project)

10:20 am.”Dispelling the Myth of ‘Cruelty-Free’ Commodities Within the Context of Black Lives Matter and a Racist Food System: A Dialogue Between Lauren Ornelas (Director, Food Empowerment Project) and Dr. A. Breeze Harper

11:00 am. “Cooking Up Black Lives Matter: A Critical Race Dialogue with vegan Chef Bryant Terry” | Panelists: Chef Bryant Terry and Dr. A. Breeze Harper

11:30 am. “Locating Intersections and the Decolonization of Veganism through Black Womanist Theology” | Candace Laughinghouse, PhD Candidate (Regent University)

12:00 pm. Break

12:30 pm. “‘The Pig is a Filthy Animal’: Challenging Speciesist ‘Race-Conscious’ Black Liberation Rhetoric (Before, After, and Beyond Ferguson) | A. Breeze Harper (moderator) and Kevin Tillman (Founder, Vegan Hip Hop Movement).

1:00 pm. “From Critiquing Thug Kitchen to Revealing Vermont’s Speciesist White Agricultural Narrative: pattrice jones tells us about her Vegan Praxis of Black Lives Matter as a White Ally” | Speakers: A. Breeze Harper (moderator) and pattrice jones (co-founder, VINE Sanctuary)

1:45 pm. “Dear White People, Black Lives Matter: An Introductory Workshop For White Vegans on Being an Ally”| Speakers: Dr. Paul Gorski (George Mason University) and Dallas Rising

2:30 pm. “The Origins of the Criminalization of Blackness in the Context of a ‘Race Neutral’ Analysis and how it Helped Shape Policing Policies” | Speaker: Liz Ross (Founder, Coalition of Vegan Activists of Color)

3:20-4:00 pm. Funding Pro-Vegan Anti-Racist Projects: Challenges and Strategies in a ‘Post-Racial’ Era” | Panelists: Alissa Hauser (Executive Director, The Pollination Project) and Dr. A. Breeze Harper

 
April 25, 2015

10:00 am. “Animal Liberationists for No More Prisons and No More Police”| Speaker: Dr. Anthony J Nocella II (Institute for Critical Animal Studies and Save the Kids From Incarceration)

10:30 am “Black Lives [Don’t] Matter: Michael Vick and the Demonization of Blackness Among White Vegans and Animal Rights Activists”| Speaker: Harlan Eugene Weaver, PhD (Davidson College)

11:30 am. “Pro-Vegan Self-Care for Racial Justice Activists: Building a Long-Term Community of Support”| Speaker: Jessica Rowshandel, LMSW

12:00 pm. Break

12:20 pm. Announcement of the Anti-Racist Changemakers of 2015 Award Winners

1:00 pm. “Memory and Betrayal: An Inquiry into Race, Empire, and Relationship During an Era of Black Lives Matter” |Speaker: Martin Rowe (co-founder and senior editor of Lantern Books)

1:30 pm. “Why Non-Vegans of Color Should Consider Ethical Veganism as a Powerful Tool for the Black Lives Matter Movement.” | Speaker: Christopher Sebastian McJetters (Vegan Publishers)

2:00 pm. “We Need a Holistic Revolution: Vegan Ethics and the #BlackLivesMatter Movement”| Speaker: Nevline Nnaji (cofounder, New Negress Film Society)

2:30 pm. “Abolitionist Veganism and Anti-Oppression Within the Context of Black Lives Matter” | Speaker: Sarah K. Woodcock (Founder, The Abolitionist Vegan Society)

3:00 pm. “ALL Black Lives Matter: Exposing and Dismantling Transphobia and Heteronormativity in Mainstream Black ‘Conscious’ Plant-Based Dietary Movement” | Speaker: Toi Scott (Afrogenderqueer.com)”

3:45-4:45 pm. KEYNOTE ADDRESS (TBD).

CLICK HERE TO REGISTER AND PURCHASE A TICKET

For this year’s conference, we ask that participants support the ongoing work of the Sistah Vegan Project by paying for a ticket to access the event. A limited number of full and partial scholarships will be available to apply to, starting the first week of April 2015. Send an email to sistahveganconference@gmail.com for inquiries.

Your monetary support will help the many goals of the Sistah Vegan Project such as:

  • Supporting the groundbreaking book project by Dr. A. Breeze Harper: Black Masculinity, Veganism, and Ethical Consumption (The Remix)
  • Organizing yearly Sistah-Vegan conferences that leave participants with concrete tools they can implement into their personal and work lives to dismantle systemic racism with a pro-vegan/ahimsa foundation
  • Supporting the production of an edited volume of the proceedings of the Vegan Praxis of Black Lives Matter conference which a publisher has already expressed interest in publishing
  • Provide financial support for operating costs for The Sistah Vegan Project (i.e. travel to conferences, utilities to run the project, internet and web technologies, editing services, design services, etc)
  • The creation of ongoing tools and resources, such as webinars, toolkits, and short publications that use critical race feminism and anti-speciesism to educate people about how to effectively dismantle systemic oppression and violence against people, non-human animals, and Earth’s natural resources
  • Food and Nutritional toolkits with an emphasis on marginalized populations.

The Sexual Politics of Holier-Than-Thou Veganism

Stella McCartney and dog walking on trail

Stella McCartney

 

Stella McCartney’s vegan fashion line was featured in a recent piece by feminist magazine Bustle in “Fashion & Beauty.” At first, I was thrilled to see veganism presented in a feminist space, which doesn’t happen nearly as often as it should.

It seems the author, too, is aware of the political disconnect between feminism and veganism, as she takes care to buffer readers with a disclaimer. Following a statement by McCartney that her brand is “the most ethical and loving company in the fashion industry,” Bustle clarifies:

The outlet notes that she said that with her tongue tucked in her cheek, indicating that she’s not holier-than-thou about her cruelty-free stance, which isn’t always the case with animal activists.

I find this disclaimer to be quite curious when placed in the context of feminist politics. Feminists generally balk when tone-policed themselves and often chastise celebrities who refuse to identify as feminist. But all’s fair when we’re talking about Nonhuman Animal rights. In other words, feminists determinedly encourage loud and proud feminism in an effort to destigmatize social justice activism, but they can be quick to turn around and vilify those who do the same on behalf of other animals.

Given that 80% of the Nonhuman Animal rights movement is female and given that veganism is extremely “feminized,” the sexist undertones to vegan stereotyping are important to recognize. It is possible that the “holier-than-thou” pejorative assigned to activists and vegans is actually a form of gender policing. In other words, these stereotypes work to shame and silence “uppity” women who dare to get political.

Feminists should steer clear of social justice shaming. Caring about the oppression of others should not be something to be hidden or downplayed. The commitment to ending injustice should be a marker of pride. We should be celebrating activism. It is hard work, it wins few friends, it is mentally fatiguing, and so few people are willing to get involved. Feminists should not be adding to that difficulty when they could be an important source of support. This is especially so since most vegan activists are women and speciesism is so intimately tied to patriarchy.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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The Reality of Sex Trafficking in the U.S. and Women-Positive Alternatives to LUSH Cosmetics

Thistle Farm Vegan

PBS is currently streaming an amazing documentary on sex trafficking in the United States called, A Path Appears. The statistics are sobering. While most Americans believe prostitution to be a “choice” and a “victimless crime,” the truth is that these women (primarily poor women and women of color) are surviving severe emotional trauma and child abuse (usually sexual). Prostitution is the revictimization of the most vulnerable. As with the consumption of Nonhuman Animal suffering (“meat,” dairy, rodeos, zoos, “pets,” etc.), it is simply easier to view this relationship of dominance and destruction as a mutually beneficial one built on consent. But that is far from the case. Prostitution is for all intents and purposes sex trafficking.

In my vegan feminist work, I am frequently critical of how women’s bodies are also degraded within the Nonhuman Animal rights movement to sell organizations, to sell veganism, or to sell vegan products. Women’s bodies are bought and sold for someone else’s gain, but we too often take the “live and let live” path and presume that women are engaging in these behaviors purely out of “choice” and that it’s “victimless” or just “harmless antics.”  The degradation of women’s bodies should be our business and we should not look away because this is not simply a matter of personal choice. Powerful gender roles and a culture of sexism provide specific opportunities for women, and these opportunities are unevenly distributed. The research is so desperately clear that the sexual objectification and degradation of women’s bodies is linked to actual, physical harm to women as a group, but vulnerable women in particular. White women of means may have the privilege of some degree of agency when getting naked to pass out Tofutti deserts for PETA or flyers for LUSH, but real women in our communities are being hurt by the ideology of misogyny that is upheld by the notion that women’s bodies are commodities.

Two LUSH employees wearing aprons that read, "Ask me why I'm naked." They are both white and young, appear to have no shirt on underneath their apron

Readers are often flabbergasted to learn that LUSH engages the sexual objectification of women, and, while many stubbornly defend the company, others ask what other alternatives might be available. The truth is that LUSH is not even a vegan company. Many 100% vegan companies exist that produce body products in a way that respects women and other animals alike. Of course, we do not always have access to 100% vegan companies and some of us like to support the vegan options made available by vegan-friendly companies to encourage the growth of veganism. I was actually quite thrilled to learn that the non-profit featured on A Path Appears that saves and supports women and girls who have survived the sex trade also employs these women and funds the non-profit’s services with an animal-friendly bath and body business. They report on their website that almost everything they produce is vegan (except for some products that contain beeswax and lanolin and are products of violence) and no products are tested on Nonhuman Animals.

Veganism should not end with compassion and justice for Nonhuman Animals alone. If women or any other vulnerable group is being hurt by your consumption, it should also be questioned. I highly recommend this documentary and I hope that you will (after suitably preparing yourself for this potentially triggering material) watch, learn, and expand your activist imagination.  The next time you consider purchasing from LUSH, reconsider. Take a peek at Thistle Farms instead. We must understand oppression in terms of intersectionality, because all of these issues are entangled.

Film expires February 17, 2015. Streaming free online through PBS to American viewers. For viewers outside the U.S., try Hola, a free browser add-on.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Vegan Moon – Food, Control and Masculinity

By Stevie LynneBook cover: White heterosexual in the nude embracing.

I read Vegan Moon so you don’t have to.

Trigger Warning: Abuse, racism, and sexual assault.Not Safe for Work: Contains graphic descriptions of non-consensual sexual encounters.

Note: If you’ve come to this post expecting romance fiction bashing, you’ve come to the wrong place. Romance fiction is important. Yup, that’s right: romance fiction is important. In arts and academic circles it’s a struggle to get this popular genre to be seen as anything other than some kind of fleeting triviality. Probably because it’s a genre dominated by women and prioritises women’s pleasure (both physical and emotional) and as we know, those things are “trivial”. This is not a space to dismiss the romance genre.

I was curious to pick up the novella Vegan Moon as it has a vegan werewolf as the hero. But it didn’t take me long to realise that this wasn’t the fun, sizzling, romantic romp I’d been promised…

Vegan Moon is a cis-het paranormal romance novella by American author Kerri Nelson. The central themes are masculinity, flesh-consumption, control and animality. The story follows the perspectives of Santiago Salazar, a Venezuelan dog trainer and werewolf, and professional chef Gabrielle (Gabbi) Connor as they experience instant steamy attraction to one another. Santiago’s plant based diet (there is no mention of veganism as an ethical system) is a source of conflict for the characters, along with the fact that Santiago is a werewolf.

The Hero and Heroine

Santiago is a werewolf who is struggling to control his urges for killing humans and part of his mechanism for control is his vegetarianism/veganism. Other examples of this trope are Munroe from Grimm as well as plenty of vegetarian vampires.

Santiago is described as a “a tall, dark mystery man… with pure lust in his eyes,” and as “[t]he tall, dark creature”.

The heroine of the story is Gabbi. She is described as “petite” and “blonde”, and although it is unsaid, she is probably white. She has a successful career as a celebrity chef, but finds her personal life a little lacking.

I won’t pretend to be an expert in race, but I think it is worth pointing out that constructing Santiago as “dark” and Venezuelan and as part animal in addition to making Gabbi as a pretty, petite, white woman, who spends a good chunk of the narrative afraid of Santiago, is problematic.

Veganism and Self Control

The novella’s thesis is outlined in chapter one. The hero, Santiago, as a werewolf has killed and eaten humans in the past. However, ten years ago, Santiago killed a drug dealer whom he says “deserved” it. But Santiago had a bad experience:

[ . . . ] the man’s blood was so full of chemicals that it had made Santiago sick for days. After that, he’d decided to turn over a new leaf…He’d become a practicing vegan with a new lease on life… Of course, since wolves were carnivores by nature, Santiago still had cravings that required serious impulse control management.

We learn a number of things about the premise:

  1. Santiago’s choice to go vegan has nothing to do with non human animals or systemic injustice
  2. Santiago’s choice is based on personal cleanliness
  3. It is against Santiago’s nature to not eat meat, therefore abstaining from it is a difficult exercise, showing him to be a strong-willed character.

The author has a foreword in which she explains her own desire and failure to go vegetarian (in the text, she uses vegetarian and vegan interchangeably):

I’ve always believed that I could be a vegetarian as I’m addicted to the crisp, delicious selection of produce that calls to me at the grocery story [sic]. However, there’s apart [sic] of me that still craves the juicy taste of a well-prepared hamburger… I’ll never truly be a vegetarian despite my best efforts.

Nelson then goes onto say that she wrote this novella while she was pregnant and explains how much food cravings, especially for the flesh of non human animals, took away her control when it came to food choices. (Now, I don’t know what the food availability options are where Nelson lives, I can only go from what she says in the foreword. It may be the case that she lives in an area where a wide variety of plant based foods are not available all the time.)

Nelson has provided us with a tool to help readers construct one possible reading of her novella: Santiago can be read, in part, as an exploration of Nelson’s own desires and struggles to go vegetarian. What both author and character have in common is that non human animals are missing from their reasons. Nelson in her foreword constructs vegetarianism as an addiction to produce and the ability to conquer cravings. For her character Santiago, it’s all about overcoming and controlling his craving for human flesh.

It’s worth noting that the hero’s perspective in cis-het romance novels is never just a masculine perspective. There is a complicated interplay between author, cis-het hero, and reader. Not to mention how socially indoctrinated ideas about masculinity, identity and action inform the construction of the hero in cis-het romances.

Food and Arousal

After the our two main characters hit it off on a coffee date, Gabbi offers to cook Santiago dinner to show off her super fancy professional chef skills. She decides to make… pasta primavera (Note to any pro chefs looking to impress a vegan: that better be one heck of a pasta primavera).

Gabbi’s cooking puts Santiago close to losing control of his “animal libido” and the sensations he feels remind him of “hunting” and “feasting on meat”:

… all the scents of herbs and spices wafting around them, he could barely keep his animal libido in check.

He’d never known cooking and eating a meal could be this sexually stimulating. Well, he’d felt similar surges when hunting his prey and feasting on meat back in the day.

Food, killing and sexual arousal are all melded into one here, already we can predict the not-so-nice pathway that we’re headed down.

Werewolf and woman

Consent, and Manipulation

Before we talk about the “sex” scene, there’s a bit of information revealed later in the story that is, I think, required to frame the “sex” scene. Santiago says:

Now that we’ve mated, you’ll continue to be drawn to me. You’ll slowly start to lose your mind if you don’t give in to the call. I’m sorry that this happened this way, but I’d like to help you. If you’ll let me.

In theory, Santiago knows prior to “mating” (here meaning a sexual act – presumably penis in vagina because of the way our culture prioritises this type of sex act as being “legitimate”) with Gabbi, that it will cause her harm: she will “lose her mind” if she doesn’t stay with him. In addition, if Gabbi were to find out that Santiago was a werewolf:

Their species code required that they either kill or mate [stay with for life] with any human who discovered their existence.

Essentially after “mating” Gabbi’s only option would be to stay with Santiago. If she finds out he’s a werewolf, her only options are to stay with him for life (made contextually obvious later), or the werewolves will kill her. This prior knowledge of Santiago’s makes all his actions suspicious. If he knows pursuing a romantic relationship with her might lead to “mating”, which will then forcibly make her stay with him (which he doesn’t tell her up front), that’s downright manipulative. Communicating any possible bad outcomes for your potential sex partner to them is something that you should do, full stop.

On one level Santiago’s inability to resist Gabbi, even knowing the harm it will cause her, both actual and potential, is also tied to the theme that animal flesh is irresistible (as seen in the foreword by the author). Neither Nelson nor Santiago seem aware/care about the harm their choices create and frame those choices in terms that remove their agency such as “addiction” and “craving”.

This knowledge, that we only learn after the “sex” scene, makes the violence and abuse in the “sex” scene even more shocking. At one point, Santiago shoves Gabbi. Gabbi protests to being shoved, but  he ignores her protests and continues without her consent: “his hand continued to stroke up the inside of her thigh…”

After he makes her orgasm through manual stimulation, he also does not seek any kind of consent before penetrating her, let alone put a condom on:

She felt dazed and confused in the aftermath of her passionate storm. She felt the cool night air on her ass as her panties were thrust downward, and then she gasped at the feel of his hard cock shoving into her from behind… He was almost too rough in his possession of her tender, swollen pussy, but she was so lost in the moment that she just submitted to the frenzy. As he drove inside her, she heard the wet sound of their carnal connection… She closed her eyes and tried to imagine what they must look like as they mated like animals.

A comparison of who is doing what in this scene shows that Santiago is described with physical actions: he removes her underwear, he penetrates her, he “possesses” her pussy, and he drives inside her. Gabbi is described in a primarily passive ways: she is dazed, confused, feels, gasps, submits, hears and closes her eyes.

Note: I know this is not really sex, it’s assault. Also I know condoms and other safe practices aren’t “trendy” in romance novels, but it still pisses me off when I see it, because c’mon writers, you’re a creative bunch; make safe sex sexy.

Craving and Abuse

As if to emphasise the twin themes of craving and abuse, afterwards Gabbi observes Santiago’s personality change:

She shivered at the now delicate touch. It was in such complete contrast to the rough way that they’d just had sex. This man was an absolute mystery.

The “craving” for flesh has been satisfied. As it often is with domestic abuse: “The abuser’s ‘good side’ can give victims reason to think their partner is capable of being nurturing, kind, and nonviolent.”

After what the author calls “sex”, what can go wrong, does go wrong: Gabbi sees Santiago transform into a wolf. It of course totally freaks her out. As we already know, this means one of two things for Gabbi; either become his mate – i.e. stay with him for life – or the werewolves will kill her. She, however, doesn’t know these are her only options denies his phone calls and refuses to see him, even briefly thinking that he may have drugged her. She holes herself up away from him and spends time in hiding.

The werewolf council (there’s always a bloody council!) find out that Gabbi has seen Santiago transform into a werewolf, therefore steps must be taken to either make her be Santiago’s mate for life or kill her. Santiago seems remorseful about this fact:

He ached for the pain that he’d caused Gabbi, and he didn’t know how he’d go on living day to day as if he’d never met her… never touched her… never possessed her body and made her his own.

But Santiago’s remorse has virtually nothing to do with Gabbi, but himself. This is especially true of the phrase “possessed her body and made her his own”. This verbally echoes Gabbi’s observation that he “possessed” her pussy. She is not an agent, she is a thing to be possessed.

The werewolf council send Santiago’s friend, Tenny, to assess Gabbi’s suitability as a “mate” for Santiago. During this time, Tenny manages to convince Gabbi that she should stop being scared of Santiago and become his mate. We never see how or why she changes her mind. This is highly suspicious and once again shows that Gabbi’s agency is not important.

At the end of the novella Gabbi’s only reservation about everything that has happened is: 

We’ve got to talk about this vegetarian thing.

Nelson’s construction of Santiago as a foil for her own relationship with animal flesh foods manifests as an abusive man who disregards Gabbi as an agent in her own right. Even Nelson’s construction of Gabbi is mostly passive to Santiago’s physical onslaught. The world building choices that Nelson has created makes Santiago into an abusive figure – he knows prior to any kind of sexual activity that Gabbi has to stay with him or else she will “go mad”. It’s difficult to excuse his behaviour in light of this. Thinly, the author suggests that Gabbi is probably his “soul mate”, but this is grossly inadequate.

There are a few things I think are worth highlighting in light of this novella: firstly, that even men who identify as “vegan” can be abusers; secondly, that the author constructs a world and characters where manipulation and abuse are considered okay in the pursuit of desire; and finally that the author believes abstaining from animal products is an act of immense control tying into how the abuse in the novel is symptomatic of the author’s view that cravings for animals’ flesh can’t be helped.

It was disappointing to see abuse and assault in this novella presented as sexy and desirable. It was also disappointing to see veganism misconstrued. It would have been nice for this to be a fun, romantic romp with a non abusive vegan hero, but alas, Vegan Moon did not deliver on that front.