The Problem with Badge-Allies

The abolitionist faction of the Nonhuman Animal rights movement is unique in the movement because it specifically values intersectionality. That is, abolitionist activists recognize that sexism, racism, heterosexism, and other isms are as morally problematic as speciesism. Indeed, many abolitionists recognize that these systemic discriminations are actually entangled and mutually reinforcing.

Intersectionality is not only applicable to general society, it has relevance within social movement spaces as well. The Nonhuman Animal rights movement is male-dominated with a female majority and sexism has been heavily documented. It is a movement that is also white-dominated with few activists of color offered platform or leadership and a notoriously racist past with regard to campaigning and claimsmaking. Acknowledging these connections in social justice efforts is so very important for counteracting oppression.

In a movement that opposes inequality but still evidences inequality in its interactions with activists and members of the public, a strange situation occurs in which inequality may persist unchecked amidst efforts to resist it. Following many years of social justice campaigning across several social movements, few would openly admit to being bigoted today. Most like to think of themselves as upstanding and moral. Similarly, in an era in which diversity is theoretically embraced as a social good, most people champion diversity. If most agree that bigotry is bad and diversity is a worthy goal, why the persistence of bigotry and exclusion?

Because discrimination is often hidden or abstracted through institutionalized practices, it becomes more difficult to identify. With discrimination hard to “see” (at least to those who benefit from it or who are otherwise not impacted by it), a disconnect between theory (philosophical support for social justice) and practice (physical support for social justice) emerges. Oppression is systematic, and, at least in the West, individualism makes it difficult to understand how each one of us is shaped by that system and how we, in turn, contribute to that system through passive (or active) compliance. Those who are relatively privileged may view themselves as allies against oppression, but will not always recognize responsibility for that oppression or personal benefit from it. 

It gets even trickier in a social movement space in which activists actively embrace intersectionality theory and diversity goals. More than the average citizen, a social justice activist is personally invested in an anti-oppression identity. For some, this means regular interrogation of oppression in all its forms paired with active self-reflection. Being an ally is not easy, as it can require unlearning quite a lot of socialized norms and values, resisting entrenched social systems, and giving up privilege. It takes humility and a willingness to make mistakes and feel uncomfortable sometimes.

For many others, however, the intersectionality identity simply becomes a badge to be worn. Anyone can wear the badge, whether or not they actually do anything to earn it. Even worse, the badge can become a form of authority. With the badge brandished, it becomes difficult to challenge activists who engage in harmful or problematic practices. The badge can also create a psychological barrier for the wearer who may become less willing to acknowledge challenges as valid.

Unfortunately, this is a persistent issue in anti-speciesist spaces, including the abolitionist faction (despite its principled commitment to intersectionality). Privileged abolitionist vegans regularly flash their ally badges while simultaneously blocking intersectionality efforts. Some years ago, Sarah Kistle of The Abolitionist Vegan Society terms these persons “Badge-allies.” Badge-allies create another barrier to meaningful feminist discourse and complicate the possibility of implementing anti-oppression practice.

By way of some examples, women who have critiqued patriarchy in the movement have been accused of “misandry” and subjected to coordinated stalking and bullying campaigns. Women of color introducing conversations about race have been harassed and deplatformed, as their criticism of white supremacy is interpreted as “racist.” The majority of the accusers, bullies, harassers, and gatekeepers in these cases were white men (and many white women). Wielded in these ways, intersectionality becomes a strategic weapon for privileged people to protect their privilege and protect themselves from criticism.

These actions reflect an element of conscious discrimination, but they need not always be intentional. Microaggressions are also heavily used by Badge-allies. Again, few persons today see themselves as bigoted, but they can still engage in discrimination in unintended or unconscious ways. Microaggressions can include interruption, cat-calling, sexualizing, or desexualizing, misgendering, tone-policing, delivering or laughing at a sexist or racist joke, dismissing, downplaying or ignoring the experiences of a marginalized group, and denying the reality of sexism, racism, and other forms of oppression. Badge-allies are less likely to see microaggressions of this kind as aggressive or discriminatory because they have self-identified as intersectionally conscious.

Being an ally means more than simply wearing the identity like a badge. True allyship requires action and open dialogue with the marginalized groups that are being represented. Intersectionality is not a means for protecting privilege and shutting down critical discussions. It was developed as a philosophical tool for acknowledging a variety of experiences and how several core systems of inequality and mechanisms of oppression operate in similar, mutually supportive ways to shape those experiences. Intersectionality is a map for resistance, not a manual for maintaining a broken system.

An earlier version of this essay first appeared on The Abolitionist Activist Vegan blog on April 2, 2015.


Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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Male PETA Employees Make Women have Sex with Vegetables “For the Animals”

Not Safe for Work: Discusses pornography and contains sexualized imagery.
Trigger Warning: Discusses pornography

Some may recall that PETA launched a pornography site a few years ago, interweaving graphic scenes of violence with sexualized images of women. Fortunately, it removed the images of women, and the porn site is nothing more than short video clips of factory farms. But that wasn’t the end of the story. The porn is back, now under a new campaign called “Veggie Love Casting Session.”

A bright-eyed white woman simulating oral sex on a cucumber. Meant to resemble an internet porn advertisement. Reads: "Can't get enough veggies? Join now!!! All access starting at $16/year."

On the campaign’s website, various clips of women performing sex acts on vegetables are featured. In the television commercial, women are paraded in front of the camera and inspected for the audience like human meat ready for consumption. The project is orchestrated by men who we hear in the background calling the shots, directing the women to show the audience how much they love their assigned vegetable, then laughing at the woman’s humiliation at the end of her session. Photos of the women are listed at the bottom of the page where viewers can rate them with a “thumbs up” or “thumbs down,” adding another level to the women’s objectification.

Image depicts two women in bikinis performing oral sex on a carrot. From PETA's Veggie Love campaign.PETA even manages to mimic the prevalence of racism in pornography.   The only African American woman featured is shown animalized, crawling across the couch to some broccoli where she devours it with no hands.

An African American woman in a bikini and high heels crawling across a couch towards broccoli.

Many would view this campaign and argue that these women are participating “by choice” and they’re “enjoying it.”  But this is missing the point.  We need to consider what shapes those choices, that being an environment that sees women as sex objects and resources for male enjoyment.  Women are under immense pressure to perform the gender roles they have been assigned.  Under patriarchy, women are socialized to be servants to men.  Women are groomed as little girls, taught that providing sex and pleasure for men is both expected and required of them.  Women are given so few opportunities in this world to achieve and succeed based on their skills, knowledge, and other dignifying qualities, sex work is one of the only options available to them. The vast majority of sex work, incidentally, is high risk, low pay work with very little job security and very little agency (most sex workers are pimped or otherwise trafficked). Importantly, this is an option that’s not even on the table for men.

Pornography and other forms of sexual exploitation also target especially vulnerable women, predominantly girls and women from low-income backgrounds or abusive families, girls and women with little occupational or educational opportunities, and girls and women who are suffering from addictions.Pornography hurts all women, but it particularly hurts at-risk women.

A white woman in a bikini and high heels spanking herself with a stalk of celery.

How does this imagery educate the public about speciesism?

After viewing videos of women performing sex acts on vegetables, videos of Nonhuman Animals being beaten and killed automatically pop up on the PETA website. In other words, images of sexualized and humiliated women are juxtaposed with dying animals. PETA is tapping into a new form of sexuality, one that has been popularized by porn culture: subjugating and hurting the vulnerable for the pleasure of the privileged.  Seeing someone humiliated and suffering for our enjoyment has become sexy.

A woman (possibly of color) in a bikini and high heels leaning against a couch on the floor. Her head is back and her back is arched. She is rubbing herself with tomatoes.

PETA is sexualizing the degradation and humiliation of women. PETA is sexualizing the exploitation of vulnerable people. PETA is sexualizing violence against women.  PETA is sexualizing oppression.

A white woman stuffing radishes into her mouth with painfully stretched cheeks.

The director encourages this woman to stuff as many radishes as possible into her mouth to demonstrate to the audience how much girth she can withstand.

The research is overwhelmingly clear: pornography leads to the degradation of women, the objectification of women, the dehumanization of women, and violence against women. It leads women to internalize this devaluation, and women begin to objectify themselves.  It disempowers women, it leaves women susceptible to domestic violence, and it feeds rape culture.  For more information on how pornography hurts women, check out The Price of Pleasure (warning, the material on the website and in the film are extremely triggering and graphic).  I also recommend Gail Dines’ Pornland or Robert Jensen’s Getting Off: Pornography and the End of Masculinity (this book is freely available on his website).

A white woman deep-throating a cucumber.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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