Tag Archives: Sexism

Bealtaine (Beltane), May Day, and Elf-shot Cows

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Photo credit: Simon Garbutt

Marking high spring and the beginning of summer in the northern hemisphere, Bealtaine (Irish for “May” and anglicized as Beltane) is a major sabbat that observes the returning sun, the greening of the land, and a heightening growth period. In Irish, Bealtaine refers to the fire (tine) of the Celtic sun god Bel. The May season is a time of agricultural birth and growth, with considerable wealth to be gleaned from the exploitation of other animals. Complex rituals sprung up across the British Isles in an effort to regulate the system and ensure prosperity.

Bonfires have traditionally been held on the eve of May 1st for the protecting of “livestock.” Cows might be jumped over the May Day fires or they and their living quarters might be decorated with protective plants and herbs to maximize fertility and keep the evil eye or dangerous fae away. Witches were often accused of interfering with “livestock” as well. Indeed, fears of evil interference with animal-based agriculture was a major reason for the persecution of witches and the overall devaluation of women. Cows and other animals that failed to produce or took ill were sometimes diagnosed as being “elf-shot,” that is, they were literally thought to have been targeted by witches, fairies, or other interlopers.

In modern witchcraft and pagan practices, killing and eating animals has become a contemporary opportunity for the average, non-farming practitioner to interact with this agrarian tradition (West 2002). “Meat” may not feature as heavily, but Wiccan author Scott Cunningham (2007) advises incorporating dairy into May Day festivities. Bees, too, are often included in Bealtaine celebrations as mead (a fermented honey beverage) is regularly encouraged (Greenleaf 2016). Bealtaine may not incorporate speciesism as deeply as Imbolc or Ostara, but it nonetheless exhibits the characteristic romanticization of speciesism in “livestock” exploitation through the ritualized consumption of animal-based foods and drink.

A time of union, handfasting, and the start of the fertile season, Bealtaine also marks a time in which the “masculine” and “feminine” energies of the earth are thought to merge as the feminine darker months wane with the return of the sun. There are certainly many ways to reclaim this cross-quarter point in early May for a vegan witchcraft. For instance, it might become a time to reflect on the fruits of female labour as well as a time to celebrate the destabilization of gender polarities. Indeed, this is the season of the Green Man (also known as the Wild Man and the Jack in the Green). This figure, representing environmental renewal and the fluid boundary between humans and nature, could be a useful symbol to explore.

Bealtaine should also be a time to reconsider the dual oppression of women and other animals, particularly in light of the historical persecution of women accused of interfering with animal-based agriculture. Today’s vegan witches aim to spoil farming yields through liberating–rather than hexing–cows, sheeps, and other imprisoned animals. Thus, the first of May might be an appropriate time to reclaim this feminist power of resistance by elf-shooting the anthroparchy and raising the Bealtaine fires for the protection and liberation of its victims.

Works Cited

Cunningham, S. 2007. Cunningham’s Encyclopaedia of Wicca in the Kitchen. Woodbury: Llewellyn Publications.Greenleaf, C. 2016. The Book of Kitchen Witchery. London: CICO Books.

Greenleaf, C. 2016. The Book of Kitchen Witchery. London: CICO Books.

West, K. 2002. The Real Witches’ Kitchen. London: Thorsons.

Corey Lee Wrenn

Dr. Wrenn is Senior Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021), and Vegan Witchcraft: Contemporary Magical Practice and Multispecies Social Change (Routledge 2026).

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The Problem with Badge-Allies

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The abolitionist faction of the Nonhuman Animal rights movement is unique in the movement because it specifically values intersectionality. That is, abolitionist activists recognize that sexism, racism, heterosexism, and other isms are as morally problematic as speciesism. Indeed, many abolitionists recognize that these systemic discriminations are actually entangled and mutually reinforcing.

Intersectionality is not only applicable to general society, it has relevance within social movement spaces as well. The Nonhuman Animal rights movement is male-dominated with a female majority and sexism has been heavily documented. It is a movement that is also white-dominated with few activists of color offered platform or leadership and a notoriously racist past with regard to campaigning and claimsmaking. Acknowledging these connections in social justice efforts is so very important for counteracting oppression.

In a movement that opposes inequality but still evidences inequality in its interactions with activists and members of the public, a strange situation occurs in which inequality may persist unchecked amidst efforts to resist it. Following many years of social justice campaigning across several social movements, few would openly admit to being bigoted today. Most like to think of themselves as upstanding and moral. Similarly, in an era in which diversity is theoretically embraced as a social good, most people champion diversity. If most agree that bigotry is bad and diversity is a worthy goal, why the persistence of bigotry and exclusion?

Because discrimination is often hidden or abstracted through institutionalized practices, it becomes more difficult to identify. With discrimination hard to “see” (at least to those who benefit from it or who are otherwise not impacted by it), a disconnect between theory (philosophical support for social justice) and practice (physical support for social justice) emerges. Oppression is systematic, and, at least in the West, individualism makes it difficult to understand how each one of us is shaped by that system and how we, in turn, contribute to that system through passive (or active) compliance. Those who are relatively privileged may view themselves as allies against oppression, but will not always recognize responsibility for that oppression or personal benefit from it. 

It gets even trickier in a social movement space in which activists actively embrace intersectionality theory and diversity goals. More than the average citizen, a social justice activist is personally invested in an anti-oppression identity. For some, this means regular interrogation of oppression in all its forms paired with active self-reflection. Being an ally is not easy, as it can require unlearning quite a lot of socialized norms and values, resisting entrenched social systems, and giving up privilege. It takes humility and a willingness to make mistakes and feel uncomfortable sometimes.

For many others, however, the intersectionality identity simply becomes a badge to be worn. Anyone can wear the badge, whether or not they actually do anything to earn it. Even worse, the badge can become a form of authority. With the badge brandished, it becomes difficult to challenge activists who engage in harmful or problematic practices. The badge can also create a psychological barrier for the wearer who may become less willing to acknowledge challenges as valid.

Unfortunately, this is a persistent issue in anti-speciesist spaces, including the abolitionist faction (despite its principled commitment to intersectionality). Privileged abolitionist vegans regularly flash their ally badges while simultaneously blocking intersectionality efforts. Some years ago, Sarah Kistle of The Abolitionist Vegan Society terms these persons “Badge-allies.” Badge-allies create another barrier to meaningful feminist discourse and complicate the possibility of implementing anti-oppression practice.

By way of some examples, women who have critiqued patriarchy in the movement have been accused of “misandry” and subjected to coordinated stalking and bullying campaigns. Women of color introducing conversations about race have been harassed and deplatformed, as their criticism of white supremacy is interpreted as “racist.” The majority of the accusers, bullies, harassers, and gatekeepers in these cases were white men (and many white women). Wielded in these ways, intersectionality becomes a strategic weapon for privileged people to protect their privilege and protect themselves from criticism.

These actions reflect an element of conscious discrimination, but they need not always be intentional. Microaggressions are also heavily used by Badge-allies. Again, few persons today see themselves as bigoted, but they can still engage in discrimination in unintended or unconscious ways. Microaggressions can include interruption, cat-calling, sexualizing, or desexualizing, misgendering, tone-policing, delivering or laughing at a sexist or racist joke, dismissing, downplaying or ignoring the experiences of a marginalized group, and denying the reality of sexism, racism, and other forms of oppression. Badge-allies are less likely to see microaggressions of this kind as aggressive or discriminatory because they have self-identified as intersectionally conscious.

Being an ally means more than simply wearing the identity like a badge. True allyship requires action and open dialogue with the marginalized groups that are being represented. Intersectionality is not a means for protecting privilege and shutting down critical discussions. It was developed as a philosophical tool for acknowledging a variety of experiences and how several core systems of inequality and mechanisms of oppression operate in similar, mutually supportive ways to shape those experiences. Intersectionality is a map for resistance, not a manual for maintaining a broken system.

An earlier version of this essay first appeared on The Abolitionist Activist Vegan blog on April 2, 2015.

Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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Men, Meat, Milk, and Toxic Masculinity

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Vegan feminism is not only a critique of women’s experiences, the feminization of protest, the sexual and sexist exploitation of animals, or the patriarchy in the abstract. To be fit for purpose, vegan feminism must also contend with the male experience. Anthroparchy, a social system of human and male rule, is a conflict-based, hierarchical arrangement of power that is especially detrimental to women and other animals, but it is also detrimental to boys and men.

Vegan feminism examines sociological, psychological, and social work research on the relationship between masculinity, speciesism, and wellbeing. Research increasingly demonstrates that men’s aggressive or demeaning attitudes toward nonhuman animals are linked to similar attitudes toward women and other marginalized groups, but masculinity itself is quite fragile, requiring its adherents to constantly navigate a hierarchy of worth that regularly threatens to degrade the status of boys and men at the hint of any weakness.

Because masculinity is primarily enacted and demonstrated through power over others, boys and men who lack access to this power (such as those from the lower classes, communities of colour, or the global majority) will be at a disadvantage. All men, regardless of background, are expected to participate in this conflict-based social system and may be punished for deviating. This is certainly the case for vegan men who must balance their compassion for other animals with the societal pressure to appear tough and dominant.

Ultimately, the anthroparchy facilitates a type of toxic masculinity by enforcing violent, dominant, anti-social attitudes in boys and men. The considerable expectation that boys and men consume animal products, for that matter, creates–quite literally–a culture of toxic masculinity, as they will experience higher rates of fatal and chronic diet-related diseases resulting from their embodiment of masculine gender norms through food.

Lastly, vegan feminism acknowledges masculine norms as they persist in the animal rights movement. With compassion for other animals and plant-based eating considered feminizing traits, male-identifying activists sometimes work to protect their fragile masculinity with aggressive, confrontational, and even violent tactics and macho claimsmaking. Ultimately, it is argued that the protection of masculinity in anti-speciesist efforts only buttresses the problematic anthroparchal social system that the animal rights movement hopes to dismantle.

Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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Vegan Campout…for Men?

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Photo credit: Wikimedia Commons

Vegan Camp Out is a British vegan festival held every uly that gathers thousands of attendees for a weekend of vegan talks, activities, and socialising. With tickets starting at £85 pounds, Vegan Camp Out is hardly an accessible event. Folks who rely on mobility devices would also find the campground difficult to access. Women, too, it seems are having issues with accessibility. Year after year, “the world’s largest vegan camping festival” features a nearly all-male lineup. 

In 2023, Vegan Camp Out highlights 20 speakers and performers on its promotional flyer. Only 6 of them appear to present as women.

In 2022, it highlighted Earthling Ed, Evanna Lynch, Simon Amstell, Lucy Watson, JME, Gaz Oakley, Bimini Bon-Boulash “and many others.”

In 2021, it celebrated its “incredible line-up” of Russell Brand, BOSH!, Chris Packham, Joey Carbstrong, Benjamin Zephaniah, P Money, Cosmic Skeptic “and more!”

In 2019, it cheered its “impressive line-up” of Earthling Ed, Matt Pritchard, Shikari Sound System, Akala “and many more.”

In 2018, it touted its “fantastic line-up” consisting of Simon Amstell, JME, Macka B, Neal Barnard, Melanie Joy, Heather Mills “and many more!”

The above highlights pulled from the Vegan Camp Out “Previous Years” website (as of April 23, 2023) include 28 speakers and artists. Only four of them present as women (in addition to Bon Boulash who is openly non-binary). The other female speakers, we are left to assume, must be counted among the “many more.”

The fantasy that Vegan Camp Out nurtures, whether intentionally or not, is a vegan movement by men for men. Too often in social movements, women are not deemed worthy of political thought or organizational contribution beyond making coffee and copies or serving as groupies. In the animal rights movement, which is comprised of a female majority (approximately 4 out of 5 vegan activists are women), the invisibilization of women exemplifies institutionalized sexism. It misrepresents, devalues, and erases women’s contributions while platforming men as more interesting, intelligent, and appropriate for leadership.

When challenged on this misrepresentation, Vegan Camp Out responded to me via Facebook on April 20, 2023, noting that their mostly male approach is acceptable because “the number of high profile acts/activists is [not] always proportionate” and “we book our line-up by listening to who our audience wants us to see, rather than us specifically.”

It is a Catch-22. Vegan Camp Out defers to audience polls to determine who will be approached as a speaker. Yet, with perpetual all-male lineups across the animal rights movement, how could the average activist be expected to know of any speakers who are not male? Women aren’t granted platform and this, in turn, ensures they will not be granted platform into perpetuity.

For that matter, the reality is that our society is sexist and male-favoring. Women, too, are socialized by patriarchy. The point is that movement leaders like Vegan Camp Out are in an important and influential position to develop the movement rather than replicate its weaknesses. Rather than recognize this responsibility, leaders too often dismiss anti-sexist critiques with gaslighting.

Vegan Camp Out furthers:

We don’t just book other people that our audience aren’t interested in seeing just to increase the number for that demographic, as we don’t book people based on their race or gender as that would be discriminatory and something we don’t agree with.

Vegan Camp Out bills itself as “The UK’s Best Vegan Festival.” This means it is in a unique position of professional obligation. When feminists and anti-racism activists raise attention to inequality and demand intervention, a common liberal response is to charge them with “reverse sexism” and “reverse racism.” This kind of response is an effective means to resist meaningful diversity efforts and maintain systems of inequality. It is effectively anti-affirmative action to the effect of maintaining white male supremacy. As a social movement, we have a duty to challenge inequality, not make excuses for it. Particularly for community leaders like Vegan Camp Out, it is vital that platforms are used to promote the world we want to see rather than replicate inequality and marginalization. 

The vegan feminist community calls on organizations and individuals to do better. Organizations should actively ensure a diversity of contributors (and accessibility for a diverse audience). Men should boycott events that do not have some semblance of diversity in representation. Everyone can nominate more women, trans women and men, non-binary people, people of color, people with disabilities, and other folks from marginalized groups who, despite their marginalization, have important things to say. Everyone can read more of their work, reference them more, and make space for their ideas and experiences that might differ from the middle-class white male Western experience.

This is not just a matter of equality for our movement, but it is of vital importance for creating a robust and effective movement. Western white men created many of these problems, we should hesitate in deferring to Western white men to fix them. Their expertise should be integrated into a multifaceted repertoire of tactical knowledge and theories of change, not rise to the top of that repertoire and crowd out the rest. This is not a matter of divisiveness; it is a matter of consistency in the anti-oppression work we engage in anti-speciesist spaces. To achieve total liberation for all species, vegan activists must also examine their own participation in inequality. If we, as a movement, cannot take seriously gender discrimination, this renders dubious our challenge to species discrimination. Why? Because oppressions share similar roots and mechanisms; sexism and speciesism are intimately entangled. 

 

Contact Vegan Camp Out and ask that they step up as movement leaders and ensure a more diverse program:

Twitter: @VeganCampOut
Facebook: @VeganCampOut
Instagram: @VeganCampOut

 

Read more about this issue in my 2017 essay, “Uh Oh… Your Vegan Panel is All White or Male.”


Learn more about challenging vegan sexism from our “Tips for Male Allies“

Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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International Women’s Day is a Vegan Feminist Issue, not a PETA Campaign

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Each March 8th, People for the Ethical Treatment of Animals (the world’s largest Nonhuman Animal rights organization) appropriates International Women’s Day to spotlight its sexist campaigning. Given persistent issues with gender inequality in the animal rights movement, this appropriation is not just disappointing, but dangerous.

Figure 1

Consider one 2013 blog post that encourages readers to “Celebrate International Women’s Day With the Strong, Powerful Women of PETA.” The blog author must have bent over backward to identify the few PETA print campaigns that do not sexualize women activists. While the effort is admirable, the blog post nonetheless diminishes its selected activists as “brazen beauties” and also spotlights a number of PETA’s pornographic celebrity campaigns. One chosen image depicts Pamela Anderson, an icon of the sex industry, in a promiscuous position and sexualized expression (Figure 1). Another depicts talk show host Wendy Williams completely nude in a similarly sexualized position (Figure 2). PETA seems to suggest that “strong” and “powerful” women are those who are sexually available and objectified for the male gaze.

It’s “Girl power!” PETA exclaims.

Figure 2

Ten years later, some things have changed, but many remain the same. On the positive side, PETA celebrated International Women’s Day in 2023 by actually featuring international women (as opposed to mostly white American women as it has in the past). As another consequence of this internationalization, PETA has decreased its reliance on naked campaigning in some regions (such as the UK) where the public and media have been less accommodating to sexist images. But sexism is still sustained in PETA’s appropriation of feminism in the US. The image chosen to represent one featured female activist appears to be pulled from a pornographic magazine (Figure 3).

Figure 3

This is not to say that PETA’s female activists have no agency and are uninvolved in their participation and presentation. Sexuality can be empowering for women in a society that has historically controlled and demonized women’s desires. Women’s bodies should, of course, be celebrated. But on International Women’s Day, a day of solidarity against patriarchy and gender inequality, the emphasis should not be on pimping pornography in the name of animal rights. International Women’s Day might be better celebrated by challenging pay inequality in the animal charity sector, confronting men’s sexual harassment and abuse of female activists, and rejecting objectifying, sexually exploitative imagery of our women activists which feeds this inequality and violence.

Rebranding sexism as feminism is a clever, but nefarious tactic. Feminists outside of the animal rights movement have flagged this trend as a consequence of capitalist co-optation. Sex and sexism are used to sell all sorts of goods in the marketplace; using language of “empowerment” can mask continued inequalities, silence criticism about that inequality, weaken social justice efforts, and can even be used to sell sexist products to women! Feminist scholars have noted, “IWD suffers from corporate capture by all types of organisations…which make empty claims for reputational gain.” “We are daunted by the showbowing and the lack of concrete systemic changes,” they further.

Feminists have also specifically called out PETA on its contribution to this for-profit culture of misogyny. Not only does PETA’s denigration of International Women’s Day sour gender relations within the animal rights movement, but it also renders impossible a meaningful alliance with the feminist movement. And solidarity in the face of injustice is the entire point of the celebration.

Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

Frivolous Femininity and Plant-based Eating

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In my research on the phenomenon of sexualized veganism, I have noted that veganism poses a threat to anthroparchal power in a speciesist society and is thus vulnerable to sexist repressive efforts. Despite decades of stigmatization and discrimination, veganism has nevertheless persisted. Some of this persistence is a result of capitalism’s co-optation of veganism. Capitalism has effectively transformed a social justice movement into lifestyle consumerism. Emphasizing the gender politics of plant-based products helps ease a radical resistance movement into the marketplace. Sexualized vegan advertising, in particular, effectively pulls on gender stereotypes, sex, and careless consumption to sell a disempowered, consumer-friendly “veganism.”

Consider the American chain restaurant Red Robin. In an advertisement for its large variety of burgers, it makes special mention of its newly available Garden Burger. Speciesist industries will often greenwash their branding in order to avoid critique of other, less sustainable products on offer. Adding a token vegan item, however, is also important for ensuring that one dissenting consumer will not prevent a larger group of speciesist consumers (i.e. their family or friends) from choosing that brand. Companies are thus in the tricky position of needing to accommodate vegans without repelling speciesists. 

Sex depoliticizes. Red Robin’s ad, for instance, specifically draws attention to its veggie burger as appropriate for teenage girls in the family who may be “going through a phase.” Sexualizing vegan food in this way–by 1) noting the presumed gender of the consumer, 2) disparaging her activism as “a phase,” and 3) phrasing this disparagement as “just a phase” to align it with the similarly disparaged LGBTQ+ community–helps to promote it as an option while protecting the anthroparchal status quo. 

By way of another example, American fast-food chain Subway promoted its largely “meat”-based mix-and-match lunch deal as an offer that has “something for everyone.” The ‘Veggie Delite’ sandwich is paired with a white woman stereotyped as a hippie love child. Like the Red Robin commercial, Subway reinforces the sexist notion that healthy and ethical consumption is associated with the feminine gender role. More than this, the trope of the silly, free-spirited, “meat”-free white woman that Subway applies reinforces the idea that veganism is a lifestyle choice frivolously based on one’s current mood or appetite; as changing and unserious as women are presumed to be. Veganism presented as a care-free, fun lifestyle choice disassociates it from the serious (and more masculized) realm of politics where veganism threatens the very status quo that enriches Red Robin, Subway, and other violent companies.

 

 

Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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