PETA and the Sexual Objectification Checklist

Identifying sexual objectification in the media is a good skill to learn!  Here we’ve applied the sexual objectification checklist to PETA campaigning.

1. Does the image show only part(s) of a sexualized person’s body?

Image of woman's body under a scan. Her bra reads "Be Proud"; her bottom reads: "Of your body scan; go vegan"

Bottom half of a woman in a thong with hair protruding. Reads: Fur trim. Unattractive.

2. Does the image present a sexualized person as a stand-in for an object?

Alyssa Milano dressed in vegetables. Reads: "Let Vegetarianism Grow on You."

Naked woman painted like a globe. Reads: "Fight Climate Change with Diet Change, Go Veg"

3. Does the image show sexualized persons as interchangeable?

Several thin naked women standing close and intertwining. Reads: "Feel beautiful in your own skin."

Group of cheerleaders wearing the same bikini outfit with long hair, tan skin, same thin athletic physique. Reads: "Tackle Cruelty: Bench Fur"

4. Does the image affirm the idea of violating the bodily integrity of a sexualized person who can’t consent?

Image depicts the upper body of a woman butchered and hanging on a meat hook. Reads: “Hooked on meat? Go veg.”

Woman on the ground wrapped in chains, legs spread and exposed, cleavage. Reads: "Shackled, Beaten, Abused."

5. Does the image suggest that sexual availability is the defining characteristic of the person?

Sasha Gray sits naked on a bed shown from behind, looking over her shoulder and cupping her breast

Thin white blonde woman sprawled out on some haystacks with legs spread pulling her dress down over her bosom. Reads: "No one likes an 8 second ride."

6. Does the image show a sexualized person as a commodity that can be bought and sold?

Image shows a white woman reclining on her hand. She is naked and painted with "meat cuts"

Woman laying under plastic wrap like a piece of meat with a bar code.

 


Corey Lee Wrenn

Dr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology with Monmouth University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.