Héganisme: Le Véganisme pour Hommes!

Essay and translation by Hypathia: Feminist and Anti-Speciesist Blog. The original English version of the embedded essay can be found by clicking here.

Le mot “héganisme” n’est pas arrivé en France me direz-vous. Quoique. On est fins prêts en tous cas. Mardi 16 février 2016, France 5 diffusait “Un monde sans viande” plutôt prometteur. Sauf que. C’est parti en couilles dès les premières cinq minutes. Le documentariste est allé s’acheter un steak végétal chez Sojasun (lien non sponsorisé, même si c’est un voisin de Noyal Sur Vilaine) et en a fait l’analyse. Ce steak végétal est à base de soja, sorte de haricot, donc une légumineuse très protéinée, mais qui a la réputation de contenir des isoflavones, un ersatz végétal d’hormones femelles. Bon pour les femmes de plus de 50 ans, mais mauvaises, très mauvaises pour les hommes et les enfants prépubères et même pubères, dixit le journaliste ! Nous y voilà: le steak de soja est soupçonné de déviriliser les hommes. S’en est suivie une pénible bataille de chiffres et de milligrammes entre une diététicienne défenseuse des couilles des mecs, et la Cheffe de produit de Sojasun qui défend elle son produit et dit que, pas du tout, son steak de soja contient moins d’isoflavones que le prétend la diététicienne. Après le film, durant le débat, le médecin pro-viande a affirmé que les isoflavones sont inoffensives et même plutôt bonnes pour la santé. Mais le mal était fait, à mon avis. Le végétarisme et le véganisme sont perçus comme une menace pour la virilité, comme l’explique Corey Wrenn sur son blog Vegan Feminist Network, dont je vous propose cette semaine la traduction du billet:

Man with big lettuce leaf hanging out of mouth

Crédit photo: Salon – Forget vegan, he’s hegan (en anglais)

What is Heganism?

Héganisme. Oui, c’est bien quelque chose. C’est le véganisme… pour les hommes. “Héganisme” réfère généralement au “rebranding,” à donner une autre image de marque aux traditionnels concepts véganes, afin qu’ils conviennent à la consommation masculine. Mais pourquoi ?

Le mouvement végane est truffé de 101 variations différentes du véganisme, toutes avec la même intention: vendre et faire rentrer des cotisations. C’est le marketing des associations demandant à ses équipes “comment pouvons-nous nous démarquer sur cette tendance? Comment pouvons-nous nous distinguer du reste des autres? Comment pouvons-nous les faire acheter ici et pas ailleurs? Les distinctions de genre servent généralement les intérêts capitalistes et ils le font en maintenant les différences et les inégalités. Spécialiser les produits par genre suppose que les ménages ne doivent plus se contenter d’un seul produit qui peut être partagé (et les produits destinés aux femmes coûtent souvent plus cher). Le produit bleu et industriel pour lui, le produit rose fleuri (plus cher) pour elle.

Genrer est aussi l’occasion d’ouvrir un plus large marché aux produits. Le stigmate féminin est enlevé, ainsi les hommes peuvent les consommer plus confortablement ; mais ce faisant le stigmate ne disparaît pas, il est seulement renforcé. Comme pour “Guy-et,”1 Dr Pepper10 et la lotion Dove men care (pour hommes), genrer le véganisme travaille à protéger la masculinité en ostracisant, en renvoyant à l’altérité ce qui est féminin. Qu’est ce qu’il y a de mal à faire un régime, boire du soda sans sucre, ou manger végane? C’est que ce sont les stéréotypes de ce que les femmes sont censées faire, et les femmes sont le groupe le plus détesté et le plus dévalorisé de la société. Pour que les hommes y participent, il faut enlever le stigmate féminin en créant une alternative “masculine”.

A father and son in a sea of fruit and vegetables, only their faces are peaking out

Faire venir plus d’hommes au véganisme est important pour la santé du mouvement végane et pour la santé des garçons et des hommes -la plupart ne consommant pas assez de fruits et légumes. Mais l’inclusion des hommes ne doit pas se faire aux dépens des droits des femmes. Crédit photo: The Advertiser.

La masculinité est largement définie par ce qu’elle n’est pas-et elle n’est pas féminine. Cela marche de la même façon avec le spécisme:2 nous définissons l’humanité comme n’étant pas animale, et donc l’humanité est supérieure par comparaison. On pense aussi qu’elle est l’une des racines de l’hétéro-sexisme : la masculinité est définie par l’ostracisation de ce qui est féminin. En d’autres termes, différencier les personnes en groupes et les placer dans une hiérarchie qui soutient ces différences nourrit une discrimination structurelle. La distinction huile les roues de l’oppression.

PETA ad showing a nude woman laying on a giant bunch of broccoli; reads, "EAT YOUR VEGGIES"

Dans mon livre, A Rational Approach to Animal Rights, j’explore le thème du nouveau packaging des espaces véganes. Parce que le véganisme est tellement féminisé, il est considéré comme une menace pour le patriarcat et donc dévalorisé. En réaction, les organisations qui le défendent adoptent le langage du patriarcat pour mieux “vendre” le véganisme. Au lieu de rester ferme sur une opposition féministe radicale à l’oppression patriarcale, les véganes refont l’emballage du véganisme en le présentant comme “sexy” et montrent les femmes comme objets destinés à la consommation des hommes. PETA est probablement la plus détestable association à cet égard, et sa position dominante dans le mouvement signifie qu’elle influence une norme de protestation pornographique. Les femmes véganes ne sont plus facteures de changement, elles sont juste un autre goût “exotique” destinée à être servi sur un plateau au patriarcaux. Ce Tumblr “Galerie hégan” en est littéralement un exemple : les images sont inspirées de la pornographie.

Il y a un réel danger à aggraver les attitudes sexistes dans l’activisme pour les droits des animaux non humains. Le mot “Héganisme” est inutile et insultant. Est-ce qu’un espace végane féminin est si répugnant que les hommes doivent s’en dégager et occuper un espace séparé pour y participer? Si oui, nous devons remplacer et réévaluer notre approche. Aussi longtemps que le mouvement soutiendra la haine des femmes, il ne peut pas raisonnablement attendre de son public qu’il arrête de haïr les animaux non humains.

Le héganisme est une tactique qui se sabote elle-même. Si les activistes soutiennent la notion que le véganisme est “juste pour les femmes” et que les hommes seront stigmatisés s’ils y participent sans la façade de la masculinité pour les protéger, cela rend un mauvais service au mouvement. Au lieu de s’accommoder du patriarcat et du capitalisme pour être entendu.es, les activistes doivent au contraire incorporer une approche féministe à l’antispécisme. De cette façon, tous les intérêts sont pris en compte et un groupe ne sera pas diminué ou exclu au bénéfice d’un autre. Les capitalistes vont inévitablement argumenter que genrer le véganisme c’est simplement nourrir le marché, mais ils créent simplement un marché de cette sorte : “LEGO se résout finalement à créer des jouets pour les filles” (en anglais chez Feminist Frequency). Un marché basé sur l’oppression, un marché qui fonctionne sur des groupes divisés selon la ligne pouvoir contre impuissance, et ce ne sera pas un espace conduisant à la libération.”

Notes:
1. “Guy-et” : jeu de mot intraduisible en français formé de “diet”: régime, et de guy : mec, soit régime pour mec.
2. Le spécisme est un préjugé, une attitude ou un biais envers les intérêts des membres de notre propre espèce, contre les membres des autres espèces. J’ai préféré le mot francisé épicène végane à l’anglais vegan, -ce sont eux qui ont inventé le mot. En français on peut aussi écrire végétalien.

Edit: Le documentaire de France 5 comportait aussi une visite dans les laboratoires de Beyond Meat, une corporation étasunienne qui tente de cultiver le la viande en éprouvette, un autre cauchemar carniste ; en attendant l’avènement de la viande de culture, leurs steaks végétaux sont fait pour donner le change, oubliant qu’on ne devient pas forcément végéta*ien pour manger des substituts de viande, sauf si on craint de mettre à mal virilité des hommes ? On n’en sort pas.

Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Are Furry Nails the New Trend?

Woman holds her hands to her face, the nails each have a tuft of brown fur attached

What we wear is bound to social inequality and capitalist interests. “Fur” epitomizes this (I use quotations to denote that “fur” is a euphemism).

The “fur” industry works hard to make its product appear appealing in the most arbitrary and ridiculous ways. After all, sociologist Pierre Bourdieu reminds us that “taste” and “fashion” are socially constructed, and those in power enjoy most of the privilege in determining them. Most of us obediently follow suit, whether we like it or not, as non-conforming can invite policing or stigmatization.

So here we have it, the new furry nails trend.

I don’t know about this company/designer, but the “fur” industry does put considerable pressure on designers (through free product or funding) to bring glamour to its products and increase sales. Capitalism is all about creating new markets and more reasons to buy and buy more. “Fur,” in many cases, is losing out to more affordable (and less cruel) synthetic materials, but the industry has bounced back by inventing new purposes (such as the popularization of “fur” trim). Actually, fashion itself creates an endless market, with consumers encouraged to have a large wardrobe of many items, all of which must be periodically replaced as they go out of style.

Woman covers her face with her hads, has tufts of brown fur glued to her nails

Fortunately, the nails that made it to the runway were utilizing faux fur.  Nonetheless, glamorizing the hair of dead Nonhuman Animals is ethically problematic given we live in a speciesist world where animals are highly vulnerable to violence when their bodies are viewed as commodities. Furry nails perpetuate the normalization of speciesism, and, really, it’s only a matter of time before some folks graduate to real nonhuman hair.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Am I Still Vegan?

By Michele Kaplan

Image by Claudia Hafner Watercolor

Image by Claudia Hafner Watercolor

There was a period in my life
where I devoted
My heart. My soul. My time.
Passionate. Vegan. To Animal Rights.
I would stand there in the freezing cold, some winter nights.
bundled up like I was going on an arctic expedition
with my activist family by my side
What do we want? Animal Liberation! When do we want it? NOW!
all with my camera, raised fist or a protest sign,
#ForTheAnimals! #ForTheEarth! #ForTheMovement!

and then. my wheelchair. stopped.
working
and no longer was I able to attend,
the many and various AR events.
And because sometimes shit happens consecutively,
my physical health also went sploot.

*sploosh*
It all began to unravel.

I began to share less and less vegan articles on social media
because I just lacked the energy to engage
in the sometimes defensive and hostile conversations, as I tried to explain.
why veganism

I began to share less Animal Liberation events
because I was already feeling isolated from not being able to attend,
because I lacked the heart space required to further face isolation.
backlash. that can occur from advocating
for a cause that goes against the norm.

No more energy to give
to the long draining internet conversations
with the single issue activists
who felt that veganism gave them some sort of free pass!
to discriminate.

No energy for the long draining internet conversations
for the activists who cried out
“vegan apologist!!” “sellout!”, accusing me of distracting from the cause.
for when I told them that it didn’t.

No more energy to write the intersectional articles in response,
desperate to do damage control because what. if. someone
outside of the movement
read this (what they posted) and thought
THIS represents the movement as. a. whole!
That this deters them from going vegan!
Oh no! Quick! We have to do… something!
#ForTheAnimals! #ForTheEarth! #ForTheMovement!
No more energy to spare for the urgency.
No more energy to spare…

No energy to spare for the anger in the movement,
lacking mindfulness, driven by ego rather than the cause.
No energy, not even for the intersectional anger, driven by compassion.
No energy to spare to be angry.
There was no energy to spare…

And when people would turn and say to me (almost demanding)
“Go ahead. Convince me. Why should I go vegan” (as you have done before)
a voice in my heart and head would cry out
“I don’t fucking care if you go vegan!!”
I am overwhelmed. I am drained. Thirsty soul.
I am just trying to survive.
get though this.
I have nothing to give.

And as time went on, and I became
isolated from the community
(which I say without resentment.
For this is the nature of the activist family.
The cause is the glue)
I began to rethink my devotion
Once married to the cause, I had no choice but to now map out:
Just who am I (when I’m not the hardcore animal rights activist, taking photos at the events)?

Quiet and aching from the times,
searching for a sense of community.
I began to rediscover a life beyond the movement.
And because the majority of people who stood by me during this time,
happened to be the folks I knew before I went vegan.
I began to question ideas of compassion
I began to question ideas of priority
Just what is important to me in this life?
And what is worth my devotion?

But if this was in question.
Yes.
I am still vegan.
#ForTheAnimals. #ForTheEarth.

 

Author’s Note:

This poem is in no way putting down or trying to get people to not get involved in the AR movement. Like any activist movement in society, there are problems within the movement. This is not an animal rights thing. There are issues of privilege. But there is also a growing intersectional side to animal rights. This poem wrote was written in regard to my experience. It’s not to say that I will never return to the movement. I probably will. Activism is a part of me. But it talks about defining veganism for yourself. Not in the sense that you occasionally eat vegan food but still call yourself vegan, but in regard to the idea that a “real” or true vegan is out there in the streets, fighting for the animals but sometimes that’s just not an option. And that doesn’t mean one should stop being vegan, because veganism is not about a human run movement. It’s about the animals and the earth.

This is also not to suggest that no one in the AR movement stood by me. While there is a difference between activist friends and friends, I have made good fiends in the movement as well.

 

This essay originally appeared on Rebelwheels’ Soapbox on May 17, 2015.


me in wheelchairMichele Kaplan is a queer (read: bisexual), geek-proud, intersectional activist on wheels (read: motorized wheelchair), who tries to strike a balance between activism, creativity and self care, while trying to change the world.

whyveganism.com

Is Intersectionality Speciesist?

Vegan Intersectionality

With the growing popularity of intersectional approaches in vegan spaces, there is some concern about what this means for a meaningful anti-speciesist message. I have written at length on this topic in my book A Rational Approach to Animal Rights: Extensions in Abolitionist Theory, but offer this essay as a quick reference to readers. In short–intersectionality can be speciesist, but it need not be.

Developed in the context of Black feminism by Dr. Kimberlé Williams Crenshaw, intersectionality theory asks us to acknowledge how various forms of oppression are entangled with one another. Intersectionality theory insists that our struggle for social justice cannot be single-issue. For vegans, this means that we cannot advocate for Nonhuman Animals while ignoring (or aggravating) sexism, racism or any other “ism.” Doing so overlooks the root cause of injustice.

Intersectionality theory acknowledges that some individuals belong to multiple oppressed groups; their experiences cannot be fully understood with a single-issue analysis. For instance, Black feminists insist that any feminism lacking a critical race component is insufficient or incomplete: Black women’s experiences are not always comparable to that of white women. Women’s liberation efforts which fail to acknowledge this difference will be disjointed and fall short of success. Racism and sexism are not the same, but they manifest similarly. Thus, leaving any group behind leaves the system intact.

While intersectionality is a theory of Black feminism, it can also be applied to understand other complex identities. Consider how a dog’s experience is different from that of a human. Consider also how a disabled dog’s experience will be markedly different from that of an able-bodied dog in a human supremacist and ableist society. Intersectionality theory asks us to be conscious of differences in experience, and the complexities of oppression. Intersectionality is about awareness to difference.

However, some have suggested that intersectionality displaces the centrality of Nonhuman Animal suffering in the vegan movement. Some have also suggested that intersectionality somehow opens up the door for anyone and everyone to claim to victimhood, thus absconding them from their responsibilities for anti-speciesist political engagement.

This simply isn’t the case. A pro-intersectional approach acknowledges the reality of oppression and seeks to uproot it. Racism, sexism, speciesism, etc. all rely on similar mechanisms (in-group/out-group maintenance, stereotypes, objectification, etc.) and manifest in similar ways. A pro-intersectional approach only seeks to acknowledge and accommodate these unique positions in society in our collective journey to justice.

We may have cross-cultural moral universals (such as the renunciation of unnecessary violence), but there is no one-size-fits-all moral solution. In an ideal world, all humans would be vegan. But the world is teeming with intersecting oppressions, and veganism is not (or may not appear to be) attainable. It’s our job to make it so. Intersectionality is a political approach, not a hands-off, live and let live resignation.

Importantly, abetting oppression is never part of intersectionality’s accommodation of difference. This is why vegan pro-intersectionalists firmly reject all welfare reforms and single-issue campaigns, which have been shown to be ideologically problematic and empirically counterproductive. Some non-vegan/plant-based intersectionalists take no position on the capitalist co-optation of non-profits or the agricultural industry’s manipulation of post-speciesist ideologies. They may also suggest that veganism is what you make of it. But this position is not universally accepted.

Crowd of protesters leave animals behind

As I understand it, veganism is a political expression of anti-speciesism. It is not just about the personal; it is first and foremost about the collective. Plant-based diets can certainly be liberatory, anti-colonial, feminist, or anti-racist, but a plant-based diet without the anti-speciesist element ultimately stops short of our obligations to other animals.

I’m not the vegan police; I can’t tell communities living in life-or-death situations how to manage their scant resources and it’s not my business to tell others how to self-identify. Nonetheless, it is important to be clear: eating plant-based foods while still engaging in speciesist actions is problematic. It is ethically problematic to wear “leather” or “wool.” It is ethically problematic to vacation to Seaworld or buy “purebred” dogs. It is ethically problematic to support PETA and the HSUS as well, because these organizations promote institutionalized violence against animals.

So, intersectionality can be speciesist if it fails to meaningfully incorporate a vegan ethic. But then, intersectionality theory in practice has never been perfect. There are lots of non-vegan feminists, heterosexist anti-racists, sexist gay liberationists, etc. Many activists claim to both understand the connections and live by them, but research indicates that all social movements are grappling with internal discrimination. This is not good, of course, but there is no need to throw the baby out with the bathwater.

We must still be accountable to the marginalized. For those of us identifying as “vegan,” we must be vigilant in our obligation to embrace an anti-speciesist position so as not to aggravate systemic violence against Nonhuman Animals. To do so, we must first live up to our own potential. Second, we must also use whatever privilege we enjoy to help others do the same. Recognizing that oppression impacts some communities in ways that makes their participation in social justice difficult, it’s up to activists to find solutions to break down those barriers.

Perhaps most importantly, we should be listening and lending platform to those folks engaging this difficult work who are themselves part of those communities. If marginalized human groups were given support, encouragement, and resources instead of being hassled, derided, and patronized by wealthy white vegans, we could see some serious change. Vegans with relative privilege should be wary of imposing their unique worldview unrealistically on vulnerable groups (who, by the way, became vulnerable in the creation of said privilege; this is no circumstance of chance). White-identified vegans in particular should beware of the white savior complex, as this mindset can replicate patterns of oppression. Privileged people will need to get comfortable with relinquishing control. After all, equal access and equal representation will be the new status quo in a liberated society, will it not?

We need to promote veganism for Nonhuman Animal liberation, but we can’t do so if we build a wall between ourselves and our audience. The anti-speciesist vegan movement has much to inform other movements, but we must remember that other movements have much to inform us, too. This is how bridges are built, solidarity is nurtured, and oppression is dismantled. If we want liberation, this step is not optional.

The Nonhuman Animal rights movement must prioritize coalition-building. In doing so, however, we must be clear about our obligations to other animals. Veganism should be encouraged and engaged when possible, and single-issue campaigns that compromise the well-being of Nonhuman Animals should be firmly rejected.

Some activists working in vegan spaces come to the table from other movements and do not include Nonhuman Animals in their advocacy, or, they may promote speciesist non-profits or speciesist tactics. I am sensitive to the fact that some people occupy more precarious social positions and must prioritize other justice campaigns. I am also deeply committed to supporting the efforts of others wherever it is ethical to do so. Raising anti-speciesist awareness in sister movements is a worthy goal, as is raising our own awareness to the struggles of others.

The only vegan pro-intersectionality I condone is that which embraces and acknowledges other forms of oppression without undermining our obligations to other animals. Indeed, a position is hardly intersectional if it works to ignore, invisibilize, or further marginalize any oppressed group–human or not.

 

You can read more about the importance of species-inclusive intersectionality in A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave 2016).


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology with Monmouth University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

whyveganism.com

What is Heganism?

Actor Joaquin Phoenix poses for a portrait in Beverly Hills. He has a huge beard and is looking very scruffy.

Vegan actor Joaquin Phoenix

Heganism. Yes, it’s a thing. It’s veganism…for men. “Heganism” generally refers to the rebranding of traditional vegan concepts or products to be suitable for male consumption.

But why?

The vegan movement is crowded with 101 different variations of veganism, all with one intention: sales and fundraising. It’s non-profit marketers asking the team, “How can we make our own stamp on this trend? How can we stand out against the rest? How do we make them buy here and not somewhere else?”

Gender distinction generally serves capitalist interests, and it does so by maintaining difference and inequality. Gendering products mean that households need to buy more than one product that might otherwise be shared (and women’s products often cost more). The blue, industrial one for him; the pink, flowery (and more expensive) one for her.

Gendering can also open up products to a larger market. The feminine stigma must be removed so that men can feel comfortable consuming them; but the stigma doesn’t disappear, it’s only reinforced. Like the guy-etDr. Pepper 10, and lotion “for men,” gendering veganism works to protect masculinity by otherizing that which is feminine.

What’s wrong with dieting, drinking diet soda, using body lotion, or eating vegan? It’s what women stereotypically do, and women are one of the most detested and devalued groups in society. In order for men to participate, the stigma must be removed by creating a “masculine” alternative.

A father and son in a sea of fruit and vegetables, only their faces are peaking out

Introducing more men to veganism is important for the health of the vegan movement and for the health of boys and men (most of whom do not consume the recommended amount of fruit and veg). But male inclusivity should not come at the cost of women’s rights. Photo credit: The Advertiser.

Masculinity is defined largely in what it is not–and it is not feminine.  This works much in the same way as speciesism: we define humanity in being not animal, and therefore humanity is superior by comparison.  This is also thought to be one of the root causes of heterosexism: masculinity is defined by ostracizing that which is feminine. In other words, differentiating persons into groups and then placing them on a hierarchy to support these differentiations feeds structural discrimination.

Distinction greases the wheels of oppression.

PETA ad showing a nude woman laying on a giant bunch of broccoli; reads, "EAT YOUR VEGGIES"

In my book, A Rational Approach to Animal Rights, I explore the theme of feminist repackaging in vegan spaces. Because veganism is so feminized, it is deemed a threat to patriarchy and it is often dismissed. One reaction that organizations take is to actually buy into the language of patriarchy in order to “sell” veganism.

So, instead of remaining firm in radical feminist opposition to patriarchal oppression, vegans sometimes repackage veganism as “sexy” and present women as consumable objects for male consumption. PETA is probably the most notable organization in this regard, but its dominant position in the movement means that is is influencing a norm of pornographic protest. Vegan women are no longer changemakers, they’re just another “exotic” taste served up on the patriarchal platter. Take this Tumbler “heganism” gallery as one very literal example (warning, contains pornography).

There is a real danger in aggravating sexist attitudes about Nonhuman Animal rights activism.  “Heganism” is unnecessary and offensive. Is a feminized vegan space so repugnant that men need to spin off into a separate space in order to participate? If so, we need to back up and reevaluate our approach. So long as the movement supports the hating of women, it can’t reasonably expect its audience to stop hating other animals.

Heganism is a tactic that undermines itself. If activists inadvertently support the notion that veganism is “just for women” and that men will be stigmatized if they participate in “regular” veganism without the masculinity facade to protect them, this is doing the movement a disservice. Instead of pandering to patriarchy and capitalism to be heard, activists could instead incorporate a feminist approach to anti-speciesism. In this way, all interests are considered, and one group will not be demeaned for the hoped benefit of another.

Capitalists will inevitably argue that gendering veganism is simply catering to the market, but they are actually creating a market with approaches of this kind (LEGO makes the same disingenuous claim about its gendered products). A market built on oppression, one that functions to divide groups along lines of power and powerlessness, will not be a space that is conducive to liberation.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Should We Retire “Mother Earth”?

Image of a celestial mother earth holding planet earth in space.

By Eve Wetlaufer

We have all heard the ubiquitous term “Mother Earth,” and often in reference to treating the environment with more care. While the term might seem innocent, does anthropomorphizing the Earth actually help or hurt the environment? What about when the gender is female? What about when the female is a mother? What does the feminization of the Earth do for the feminist movement? I will first look at the ways in which giving the Earth a gendered role as our “collective Mother” is harmful, and then the ways in which it is beneficial. This is a topic that, for me, raises many more questions then it answers, but that is quite all right. As long as we continue to use this term, it is important to discuss the implications.

In the English language, nature and natural forces (hurricanes, tornadoes), many animals (cats, deer, rabbits), and, in general, whatever cannot be controlled take the feminine pronoun; when applied to nature, “she” still carries the connotations of femininity. ‘We should check carefully whether we really want to view our relationship with the Earth through genderdized lenses,’ warns Yaakov Garb. ‘What baggage will carry over from one domain to another (especially in a culture whose relation to both women and mothers is as misogynous as ours is)?’

– Greta Gaard, Ecofeminism, p.303

Femininity as well as motherhood carry many, often-stereotypical connotations in the world we live in today. When the Earth is given both a gender and a familial role, those connotations carry over. Gaard goes on to say that when the Earth is seen as female, she becomes associated with some of the cliché female attributes projected on to her such as the “damsel in distress,” “out of control,” and the sexualized female who can be a virgin, pillaged, and raped. In the later example, and issue Gaard points out is that the one who does the raping is culture, thus “culture is masculinized, and the human-nature relationship becomes one of compulsory heterosexuality” (104).

The second layer of the Earth’s given femininity is that she is a mother. The mother role takes on a whole other array of linked attributes such as nourishing, caring, supportive, and forgiving, and then on the flip side, stern, punishing, and spiteful. Mother Earth is often (subconsciously, even) seen as the female counterpart to “Father God,” who is most always male in the three major monotheistic religions of Christianity, Islam and Judaism. God is commonly understood to rule over (Mother) Earth, he created the Her (i.e. Psalm 24:1 states, “The Earth is the Lord’s, and everything in it, the world, and all who live in it,) and in contemporary commentary, God is often portrayed as working through the Earth with natural disasters, weather patterns, and the like. God and Mother Earth are commonly seen as separate from one another, but they are also in a hierarchical and heterosexual relationship of control.

A serene forest with a large tree canopy blotting out the sun

The many different characteristics associated with a female and mother Earth can be harmful not only to the Earth itself, but the humans living on it. For example, Simona Sacchi, Paolo Riva, and Marco Brambilla begin to answer the question of how anthropomorphizing the Earth helps or hurts it, especially when wearing the “wise mother” hat in their 2013 study, When Mother Earth Rises Up. They conducted two studies that tested whether or not a group of people would feel more or less inclined to help victims of a natural disaster when the Earth was anthropomorphized. They found that “humanizing nature undermines the tendency to support victims of natural disasters.” While hypothetically it could actually help people cope with natural disasters because the natural force that caused it is rational and therefore must have had a deliberate reason, that is, in fact, the exact reason people were less likely to help victims. If Mother Earth deliberately caused this natural disaster to destroy a group of people, she must have had a reason, the thinking goes, according to the study. The Earth is simply acting as the “wise and all-knowing” mother role attributed to her.

Mother Earth Painting

Another example of a Mother Earth characteristic that works against it is the “always-loving” and “ever-replenishing” role. It is said that you can treat those who love you the most, the worst, because you know they will forgive you. Time and again, we see how mothers of convicted killers, for instance, still deeply love their children. Unconditional love is something a parent often has for their children, and that dynamic carries over to the way humans can be careless in their treatment of the Earth. These individuals separate themselves so deeply from the Earth that they view environmental degradation as an outside problem, one that She can deal with, especially because She is a mother figure, who is often seen as a fountain of replenishing love, wisdom and forgiveness.

A final critique of the term “Mother Earth” is that it is typically linked with whiteness. Although artistic depictions of Mother Earth often show her with green skin, the Earth-loving, granola-eating, White people have appropriated sustainability and care for the Earth as their movement. Lolaboloca writes about this issue in her article Reclaiming Abuelita Knowledge As A Brown Ecofeminista. She writes:

The thing is, I DO care about the environment but I cannot stand it when white people pretend they are all connected to the earth and refuse to understand that many of us — Migrant Brown People — come from backgrounds where “environmentalism” is not talked about because we grow up doing unintentional “green” things.

She gives the example of reusable pads during menstruation. Associating Mother Earth singularly with whiteness also discounts many People of Color whose religious and cultural traditions incorporate Earth fundamentally and often in a maternal role, such as many Native Americans tribes, who have long linked the Earth with spirituality and the Mother of all.

An interesting case study regarding these issues can be seen in the current state of the Yamuna River. Snaking down from the Himalayas and passing through Delhi, the Yamuna River spans 853-miles through India. With the rapid industrialization and increasing population of Delhi, and India as a country, the Yamuna has become neighbor to many manufacturing plants that directly dump their waste into the river, while 60 million people rely on the Yamuna for drinking and bathing water. Although there have been protests and a movement to protect the river, in some areas it is a thick, black stream of sewage. For many Hindus, the Yamuna River is much more than just a holy river; it is quite literally the Goddess who is giver of life and a lover of Krishna. Many devotees perform rituals at the river, in which they bathe and then drink it ceremoniously.

Devotees wade in the Yamuna River, which froths heavily with pollution and is littered with trash

In David Haberman’s ethnography, River of Love in an Age of Pollution: The Yamuna River of Northern India, he describes how the belief in the Yamuna as a Goddess can actually cause a lack of environmental action for some people who believe Her to physically and spiritually wash away all sins, including the material waste. If She makes all unclean clean, then the pollution is inconsequential, and even offensive to some to discuss the current state of the river. Others feel the river’s condition can harm the living creatures in Her, but not the Goddess herself. And lastly, there is a group of Hindus who believe She (the river) is a victim and must be protected. This group has been a part of the protests and show us that personification of nature can in some cases be a motivator for action to create a more healthy Earth.

Before I explore the benefits of calling the Earth our mother, it’s important to take a step back and ask: Is anthropomorphism always bad? I don’t think so; in fact it seems to be a natural tendency for humans. We often relate the knowable (human) to the unknowable (non-human) in order to better understand. This is why we narrate what our companion animals are thinking, yell at technology when it isn’t working properly, and exclaim how wonderful the birds sound when they “sing.” In the same way, referring to the Earth as our mother allows us to frame the complexity and unspeakable mystery of the universe into terms we can easily relate to. This bridge has the budding opportunity to lead to empathy and compassion.

The Earth is a living, conscious being and the personification of it can help people to see that. This is one reason why James Lovelock’s Gaia Theory was so influential for the scientific community and beyond. In the late 1960’s Lovelock developed the Gaia Theory, which stated the organic and inorganic elements of the Earth have developed together as a single, self-regulating, living system. This allowed people to connect the Earth to any living organism, such as the human body. It also showed how humans as a species are dramatically effecting the harmony of the Earth, but how we also have the potential to live in accordance with the Earth’s equilibrium because we are a naturally occurring part of it. The theory is named after Gaia, Earth Goddess, whom in Greek mythology is said to have given birth to the universe.

"The Gaia Hypothesis: The earth is more than just a home. It's a living system and we are a part of it."

With all the problems discussed in calling and experiencing the Earth our Mother, it has shown to also be a pragmatic tool to help the environment. There are countless nature-based schools, gardening and conscious living publications, vegan cafes, cruelty-free beauty brands, health food stores, and more all using the name “Mother Earth,” “Mother Nature,” or “Gaia,” which draw people closer to nature-based living.

But perhaps the greatest benefit from identifying the Earth as our mother is something that goes much deeper into our core understanding of our place in the world. When we identify the Earth as our Mother, there is a greater likelihood that we will create a connection that allows people to empathize with the Earth and her suffering, as they would with a member of their family. Viewing the Earth as a member of one’s family is a profound shift from the mainstream understanding of our relationship to the environment, and even different than the mainstream environmental thought. If the Earth is a part of our family, or better yet, we are a part of it and all that lives and grows upon it, how could we ever bring ourselves to harm it? To harm her is to harm ourselves.

Thich Nhat Hanh elaborates on shedding the common dualistic mindset when it comes to our perception of the Earth and ourselves in his book Love Letter to the Earth. Just as we are made up of our biological parents, we are also made up of the Earth:

We often forget that the planet we are living on has given us all the elements that make up our bodies. The water in our flesh, our bones, and all the microscopic cells inside our bodies all come from the Earth and are part of the Earth. The Earth is not just the environment we live in. We are the Earth and we are always carrying her within us.

He goes on to say that by realizing our interconnection with the Earth, and understanding it to be our Mother, we are bound to change the way we act for the better.

We too can see that the Earth is a living being and not an inanimate object. She is not inert matter. We often call our planet Mother Earth. Seeing the Earth as our mother helps us to realize her true nature. The Earth is not a person, yet she is indeed a mother who has given birth to millions of different species, including the human species.

But don’t think that Mother Earth is outside of you. Looking deeply you can find Mother Earth within you, just as your biological mother who gave birth to you is also within you. She is in each of your cells.

If we need to turn to anthropomorphic terms to feel this connection and subsequent care for the Earth, is that worth the baggage that comes along with feminizing and giving the Earth the role of our collective mother? Ideally, we would simply be at peace with the Earth as it is; with utter awe, reverence, and respect for its intrinsic value. Ideally, we would break free of the desire to relate everything back to human terms, as if the very essence of our species is the central tenet of what all else needs to be compared to. But we do not live in an ideal world. So I believe that in order to get one step closer to it, we can call, and more importantly feel, the Earth to be our Mother. Moving towards a more inclusive sense of family; towards an interconnected relationship with our human and non-human brothers and sisters, and with our Mother Earth.

References:

Conniff, Richard. “The Yamuna River: India’s Dying Goddess.” Environment: YALE Magazine. : The Journal of the School of Forestry & Environmental Studies, Spring 2011. Web. 19 Jan. 2016.

Gaard, Greta Claire. Ecofeminism: Women, Animals, Nature. Philadelphia: Temple UP, 1993. 303-04. Print.

Haberman, David L. River of Love in an Age of Pollution: The Yamuna River of Northern India. Berkeley, CA: U of California, 2006. Print.

Hạnh, Thich Nhất. Love Letter to The Earth. Berkley: Parallax, 2013. Print.

Lalobaloca. “Reclaiming Abuelita Knowledge As A Brown Ecofeminista | Autostraddle.” Autostraddle. N.p., 20 Mar. 2014. Web. 19 Jan. 2016.

Sacchi, Simona, Paolo Riva, and Marco Brambilla. “When Mother Earth Rises Up: Anthropomorphizing Nature Reduces Support for Natural Disaster Victims.” Social Psychology 44.4 (2013): 271-77. American Psychological Association. Web. 17 Jan. 2016.


EveEve Wetlaufer is in her third year at New York University in the Gallatin Program, with an individualized major investigating the historical human orientation toward animals, spirituality, and the environment, with a minor in the Animal Studies Initiative. Eve also holds a certification in plant-based nutrition from the T. Colin Campbell Center for Nutrition Studies. She has worked at several animal rescues, most recently Catskill Animal Sanctuary, as an Outreach and Education intern. She is also the loving companion to a rescued hound named Chrissy.

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