Giving “Real” Feminism a Bad Name

I'm making history, what's your excuse?

In this essay I will be addressing some common tools of dismissal utilized by those who adhere to sexism or otherwise seek to block feminism in Nonhuman Animal rights spaces (though, this essay has potential for general application to feminism in any space).

Those who are targeted as an accomplice to sexist norms often retaliate by insisting that vegan feminists call out sexism in the Nonhuman Animal rights movement to “get attention” or achieve some sort of personal gain or interest. In short, people like us do a disservice to “real” feminists; we give “real” feminism a bad name.

So, what is “real” feminism from this point of view? “Real” feminism means working to advance opportunities for women without challenging the privilege of those who stand to gain from a system of inequality. People of this persuasion are all for feminism . . . as long as it doesn’t question their own actions, their own privilege, and their own unearned opportunities and advantages. Unfortunately, feminism that sticks to the rules of proper ladylike behavior by politely asking for more without disrupting the system of male rule is not the type of feminism that is likely to create any meaningful advancements for women. It maintains women’s status as inferior and subservient.

Feminist icon Anita Sarkeesian of Feminist Frequency is often accused of using feminism for personal gain, evidenced in "Gamergate"

Feminist icon Anita Sarkeesian of Feminist Frequency is often accused of using feminism for personal gain, evidenced in the “Gamergate” scandal. She has been targeted by thousands of men (and some women) with misogynistic messages and death threats, including one promising to conduct the world’s largest school shooting at one of her scheduled talks.

The abolitionist faction of Nonhuman Animal rights is perhaps one of the most sexist in the movement.1 Maybe not as bad as PETA’s outright sexist tactics which aggravate a culture of violence against women, but just as insidious because this faction cleverly masks itself behind post-sexist ideologies and the veneer of intersectionality. Prominent abolitionists often accuse Vegan Feminist Network contributors of using feminist critique to dishonestly shut down their approaches. These are approaches we identify as fundamentally uncritical and privileged, approaches that are doing real hurt to real people.  Simply slapping a label of intersectionality on outreach does not guarantee adequate comprehension or successful implementation. In too many cases, it appears that the label is used to protect privilege and deflect critical reflection on effective, non-violent activism.

A strong indication that someone is actively engaging in sexism is the nasty employment of gendered, derailing tropes that frame feminists as gossiping troublemakers seeking attention/personal gain/cheap shots. This is a sexist response that works to protect a violent social system because it obscures the validity of the feminist argument by ostracizing or attacking the character of the messenger in a gendered manner. For centuries, women have been stereotyped as greedy, untrustworthy gossipers, so it is all too easy for these labels to be applied to feminists. The unfortunate reality is that most people will believe the labels because society both hates and distrusts women: using sexist tropes to deflect feminist critique is very effective. Again, this has relevance beyond the Nonhuman Animal rights movement. It is a standard, sexist deflection of feminist thought. The same response is used to dismiss Anita Sarkeesian of Feminist Frequency (celebrity feminist in the gaming world) and Rebecca Watson of Skepchick (iconic feminist of atheist spaces). If a woman is speaking, the default is to dismiss her, not believe her, or presume her ignorant or up to no good. This is one reason why the contributors to this website rely on screen captures: women will always be accused of lying and deceit in a misogynist world, so we put the perpetrator’s own words on display. We let them speak for themselves.

Feminist Rebecca Watson began criticizing sexism in the atheist movement, and has become the target of serious harassment, with many accusing her of profiteering and manufacturing sexism where it does not exist.

Feminist Rebecca Watson began criticizing sexism in the atheist movement and soon became the target of serious harassment, with many (including the famous Richard Dawkins) accusing her of profiteering and manufacturing sexism where it does not exist. The man pictured is PJ Myers, an outspoken male ally.

Suggesting that feminists are just a bunch of troublemakers is in of itself evidence of serious sexism. Make no mistake, the Nonhuman Animal rights movement is deeply sexist, and at times, very misogynistic (for those unfamiliar with these trends, please take the time to browse our previous essays and recommended readings). The idea that any feminist would challenge misogyny for fun or personal gain is nothing short of ridiculous and offensive–no woman enjoys retaliation from privileged persons upset by feminist critique. This is one reason why so few women (and men) are vocal about the sexism and misogyny that runs rampant in the movement. It is the proverbial elephant in the room. No one wants to speak out about it because it will result in a tirade of punishment.

It isn’t fun work. Every single day, contributors to Vegan Feminist Network deal with angry racists, classists, and men and their female supporters who insist we should have been aborted, that we are fascists, that we are despicable or disgusting, that we are “moronic/idiotic/stupid” or otherwise mentally ill,2 that we are divisive, that we are man-haters, etc. This happens Every. Day. Ironically, when we block or ignore these comments and emails, we’re then accused of censorship. It is common for some to pull on sexist expectations that women nurture men’s contributions by listening to them and entitling them platform (it is an expected privilege that men’s/whites’/higher classed persons’ opinions are always needed, relevant, and important and that they should be allowed to take up space, even where they are not welcome).  Some pull on sexist expectations that women “teach” them, instead of taking the initiative to read and learn without exploiting women to do the work for them. It is as though our website resources and Facebook activities aren’t enough. Indeed, nothing is ever enough as long as male/white/class privilege is at stake.

Screenshot_2014-11-12-12-50-24~2

Casey is correct to point out that sexist character attacks and offensive measures are more common than genuine concern for deconstructing inequality in the Nonhuman Animal rights movement.

We here at Vegan Feminist Network find oppression problematic, we find the sexist response to our feminist work problematic, and we want to put an end to it. Doing so is not attention-seeking, it is social justice in action. Some parting words of advice:  When an individual or group suggests that a feminist uses feminist critique to start trouble, there is a good chance that they are indeed engaging sexism and have something to hide (or protect). If derailers truly care about “real” feminism, perhaps they might spend less time demonizing feminists and more time learning about how they can be a positive force in social change.

Believe women.

 

Notes

1. Important exceptions include The Abolitionist Vegan Society, Vegan Information Project, and the Food Empowerment Project.

2. These disableist responses by prominent abolitionists offer further evidence that abolitionism has largely failed to put “intersectionality” successfully into practice

The Language of Patriarchy & the Animal Rights Imagination

Cartoon of woman breaking down wall with sledgehammer. Reads, "Live as an intersectional vegan and fight conformity"

An important aspect of feminist theory and practice is the challenge to problematic language. This is because language is power: it reflects existing power relations and works to reinforce them, often unconsciously. When we speak of our advocacy as a “battle” against speciesism that we are “fighting”–that is, when we use language of violence, competition, and domination–we are pulling on the language of patriarchy to reach a peaceful world.

“Rights” language is also the language of patriarchy because it puts individuals in competition with one another. For that matter, rights were originally devised by men to protect male interests and have been used to exclude vulnerable groups for several centuries.

Book cover, reads, "Animal Warfare: The Story of the Animal Liberation Front"

Direct action approaches that heavily utilize”war” language and literally attempt to act out their battle tactics amplify this masculine framework. Not surprisingly, these approaches primarily attract men.

I can understand the desire to use this language. Sometimes, it really does feel like a battle to liberate other animals, and, personally, I stand by the rights-based approach to liberation as the most appropriate in our current political climate. Nonetheless, we should always be cognizant to the power of language. This post is derived from the work of early vegan feminists who have previously theorized the masculine rhetoric of Nonhuman Animal rights. If you want to learn more about the language of anti-speciesism, check out the work of Josephine Donovan, Lee Hall, Carol Adams, and Marti Kheel.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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“Sexism is Nuts” says company that enslaves animals, children, and uses disableism in slogans

Feminists were in a fury over a new Australian Snickers ad that makes a mockery of street harassment and gender equality. For some time now, Snickers’ commercials have been based on people acting really strange or belligerent because they are hungry.  Once fed a Snickers bar, they are satiated and return to normal. In this Australian commercial, construction workers are acting out of sorts from hunger. We know this because they are yelling egalitarian slogans at female passerby that sound straight from the mouth of feminist Ryan Gosling.

Hey Girl: Gender is a social construct but everyone likes to cuddle

Feminist men: It’s funny because it would supposedly never happen.

In the commercial, we see that most women are afraid at first (and this is supposed to be funny), because we have been conditioned our entire lives to expect and to fear strange men yelling at us. However, the women in the commercial appear to be pleased and amused when they realize they are hearing pro-feminist calls.  Lisa Wade at Sociological Images describes the cruelty of playing on these gender scripts:

And then the commercial ends and it’s all yanked back in the most disgusting way. It ends by claiming that pro-feminist men are clearly unnatural. Men don’t respect women — at least, not this kind of man — they’re just so hungry they can’t think straight.

Wade finishes her piece by declaring that she would never be buying Snickers again. But I’d like to know what feminist would be eating them in the first place.

Today Cadbury jumped on the bandwagon with an ad for their Boost bars that reads: “We at #BOOSTNUTS believe that men with real nuts proudly respect women whether they’re hungry or not. #Sexism is Nuts.”  Then MissRepresentation retweeted it.  Now I’m really confused.

Cadbury Slaves Vegan Feminism

So far as I am aware, both Mars (who makes Snickers) and Cadbury source their chocolate from child slaves in Africa.  Their chocolate also contains dairy products from enslaved and tortured cows who are eventually killed.  Cadbury suppliers rip the newborns from their mothers, throw them in the back of a corpse-laden truck, and blast them in the face before feeding them to dogs.  The calf pictured managed to survive a bullet to the head and struggled his way across the bodies of his family members to the corner before he was finished off.  Additionally, Mars has been testing their products on animals for years–so they can tout the healthy properties of their chocolate.  It appears Cadbury was purchased by Kraft Foods, which likely conducts animal testing as well.  So, really, as a feminist against the oppression of others, I would never, ever purchase from Mars or Cadbury, and I’m really quite disgusted that large feminist collectives would promote either.

Cadbury Calves

Male calves are considered “by products” of the dairy industry and meet brutal deaths. Cadbury was under fire for shooting calves in the head. Though this image is disturbing, this calf’s torture and death is considerably less brutal than that of most male calves (who enter the veal industry).

These are capitalist enterprises–sexist or not sexist–they are out to profit by exploiting the vulnerable. Nice try Cadbury, but aside from being a slave industry, you also managed to maintain cis-normativity in presuming real men must possess “real nuts.” And using “nuts” as a pejorative is also disableist! “Sexism is nuts” reads like “People who are sexist are bad people, just like mentally ill people.”  Fair-traded vegan chocolate for me, please.

Speaking of Logical Fallacies…A Response

My buddy and colleague Cheryl Abbate recently commented on an activist demo which involved several folks stalking out (or “staking out” depending on your perspective) the private residence of a female vivisector.  Activists staged a silent vigil outside this woman’s home, and a bunch of counter-protesters were waiting to greet them. The animal advocates maintained their nonviolence, but were screamed at and spit upon.  Cheryl and others have been understandably shocked by the event, and because it was caught on camera, it offers an excellent opportunity for a little sociological analysis…

My first reaction to this event is to recognize that framing the animal advocates as “nonviolent” is not wholly accurate. These are people who have staked out a woman’s private home. That is in itself a violent action. Many vegan feminists, myself included, do not view this as a nonviolent tactic. Carol Adams has even recounted her own experience on the other side of a protest, as her home had been picketed once. It not only terrified her, but it terrified her children. You can read Marti Kheel’s analysis of “direct action” by clicking here.

Violent tactics only continue to give us a bad name and support our negative stereotype. Tom Regan has identified this negative stereotype as one of the  primary reasons why our movement has been stunted and fails to flourish (see Empty Cages). For that matter, this tactic represents your classic single-issue campaign. As I have argued before, single-issues are a waste of time and a waste of resources. They ignore the root of the problem, and they single out particular (popular) species at the expense of others. They also detract from vegan education. You can read more about this in an article I’ve recently published in Food, Culture & Society.

On the other hand, I recommend Cheryl’s essay on this bizarre interaction between activists and counter-activists. Sociologically speaking, it is interesting to see how the social problem is defined and how the power of patriarchy and science is used to dismiss anti-speciesist claimsmaking. Pay attention to how both sides frame the issue, and how both seek to capitalize on the perceived vulnerabilities of each. Jasper & Poulsen (1993) have published an article on this very topic: “Fighting Back:  Vulnerabilities, Blunders, and Countermobilization by the Targets in Three Animal Rights Campaigns.” They make the argument that blunders can be capitalized on to achieve success. The disgusting behavior of the vivisectionists and their supporters captured on film might easily be perceived as a blunder.

However, two caveats: 1. How are we defining success? I don’t think single-issue campaigns are strongly correlated with dismantling oppression (instead, they have more to do with fundraising and activist morale/ego); 2. We need to recognize the context of these interactions. We live in speciesist world. We also live in a world that has branded animal activists as terrorists. A bunch of strangers stalking out someone’s home is only going to be perceived as a threat, even if they are “silent.” If a bunch of “silent” people showed up at my home, I’d be dialing 911, I don’t care what their moral position is. It’s threatening.  Especially as a woman.  And the vivisector they were stalking was indeed a woman. Even male vivisectors who are targeted have families that activists should consider.

Neither can we ignore the white privilege inherent to these kinds of tactics. There is a reason most of these protesters are white. People of color are heavily harassed by the police: they are more likely to be reported, stopped, and arrested. Once arrested, they receive heavier penalties. In a society with a grossly racist criminal justice system, these tactics are inherently white-centric. So, when people parise these types of tactics, I read that as praise for white male approaches to social change. Using white maleness to fight white maleness, not surprisingly, isn’t getting us anywhere.

So, in sum, I think the activists have no reason whatsoever to be surprised at what happened to them. I also think tactics like this aggravate our bad reputation and squander resources. We have limited time, money, and personpower…we should be investing what little we have into vegan education…not stunts like these that are bound to backfire. These stunts are about two things 1. Fundraising and 2. Giving activists the feeling that they’re “doing something” for the animals…because, frankly, vegan education isn’t glamorous work, it’s feminized, and it won’t get you a bunch of Youtube hits.  But it’s the necessary foundational work that we must embrace if we want to enact change.

– Corey Lee Wrenn

This post originally appeared on the Academic Abolitionist Vegan. You can follow Ms. Wrenn on Facebook and Twitter.

The Sexual Politics of Vegan Food

Cover for "Crazy Sexy Diet"

Carol Adams has written extensively on the sexual politics of meat, arguing that women and other animals are both sexualized and commodified to facilitate their consumption (both figuratively and literally) by those in power. One result has been the feminization of veganism and vegetarianism.  This has the effect of delegitimizing, devaluing, and defanging veganism as a social movement.

But I argue that this process works within the vegan movement as well, with an open embracing of veganism as inherently feminized and sexualized.  This works to undermine a movement (that is comprised mostly of women) and repackage it for a patriarchal society.  Instead of strong, political collective of women, we have yet another demographic of sexually available individual women who exist for male consumption.

Take a browse through vegan cookbooks on Amazon, and the theme of “sexy veganism” that emerges is unmistakable.

Cover for "Ms. Cupcake:  The Naughtiest Vegan Cakes in Town!" Pictures a piece of cake with a tiny woman in a bikini sitting on top

Ms. Cupcake: The Naughtiest Vegan Cakes in Town!

Cover for "Skinny Bitch: Ultimate Everyday Cookbook" Shows author posing with food dishes

Cover for "Skinny Bitch in Love:  A Novel"

Oftentimes, veganism is presented as a means of achieving idealized body types.  These books are mostly geared to a female audience, as society values women primarily as sexual resources for men and women have internalized these gender norms.  Many of these books bank on the power of thin privilege, sizism, and stereotypes about female competition for male attention to shame women into purchasing.

Cover for "Become a Sexy Vegan Beast:  The Guide to Vegan Bodybuilding, Vegan Nutrition, and Body Fat Loss" Shows woman in a sports bra and shorts with hands on her hips looking behind her

Cover for "Skinny Bitch Fitness:  Boot Camp"

Cover for "Eat Yourselve Sexy", Shows a topless woman with her arms up and behind her head, looking seductively at the camera

Eat Yourself Sexy

Cover for "Appetite for Reduction" A vegan weight loss book. Shows an illustrated woman in vintage style

To reach a male audience, authors have to draw on a notion of “authentic masculinity” to make a highly feminized concept palatable to a patriarchal society where all that is feminine is scorned.  Some have referred to this trend as “heganism.”  The idea is to protect male superiority by unnecessarily gendering veganism into veganism for girls and veganism for boys.  For the boys, we have to appeal to “real” manhood.

Thankfully Meat Is For Pussies (A How-to Guide for Dudes Who Want to Get Fit, Kick Ass and Take Names) appears to be out of print.

Cover for "Skinny Bastard:  A Kick-in-the-Ass for Real Men Who Want to Stop Being Fat and Start Getting Buff"

Skinny Bastard: A Kick-in-the-Ass for Real Men Who Want to Stop Being Fat and Start Getting Buff

Cover for "Eating Veggies Like a Man"

Cover for "Real Men Eat Tofu"

Then there is the popular tactic of turning women into consumable objects in the exact same way that meat industries do.  Animal rights groups recruit “lettuce ladies” or “cabbage chicks” dressed as vegetables to interact with the public.  PETA routinely has nude women pose in and among vegetables to convey the idea that women are sexy food.  Vegan pinup sites and strip joints also feed into this notion.  Essentially, it is the co-optation and erosion of a women’s movement.  Instead of empowering women on behalf of animals, these approaches disempower women on behalf of men.

Image shows two white, tan women back to back wearing lettuce bikinis and opening their mouths wide to insert veggie dogs. Woman facing camera is wearing a Playboy necklace.

Alyssa Milano dressed in vegetables. Reads: "Let Vegetarianism Grow on You."


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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“Booth Babes” Bad for Business & Animal Rights

Two teenagers in mini-dresses pose on a PETA Youth booth offering "Free hugs"

The animal rights movement loves using young women to sell veganism, but whether or not this tactic is effective has come under serious scrutiny.

New research on the effectiveness of “booth babes” at techie conferences suggests that the use of provocatively dressed young women to sell items at trade shows doesn’t work. The comparison group, which consisted professionally dressed older local women, performed significantly better:

The results? They were great. The booth that was staffed with the booth babes generated a third of the foot traffic (as measured by conversations or demos with our reps) and less than half the leads (as measured by a badge swipe or a completed contact form) while the other team had a consistently packed booth that ultimately generated over 550 leads, over triple from the previous year.

Why don’t booth babes make good salespersons?  Marketing executive Spencer Chen suggests that they are intimidating to men.  That is, rather than attracting men, they repel men.  Chen also suggests that women who are hired specifically for these events have little incentive to work for the company. As he explains, “They are used to not doing much except showing up to make their fee for the day.”  Customers are looking to learn more, something models are not often invested in.  This point may or may not apply to vegan booths, as PETA and other organizations that objectify women rely on volunteers as well as paid models.

Chen also reports, “Business and product execs don’t talk to booth babes.”  While vegan “booth babes” are not targeting important business persons, the effect is similar.  Animal justice is a serious matter, as is changing one’s diet, and “booth babes” simply do not convey seriousness:

Many times I observed that while my team was busy in demos with other prospects, the booth babes were unable to hold the interest of these execs for the extra five minutes that I needed to get a person from our team to engage.

Who they do tend to attract, however, are young men who are interested more in photo ops than business.

Young man poses next to the "Ice Queen" while another young man takes their picture. The woman is very thin, white, and painted in blue. She wears a tiara and high heels. Sign reads: "Beat the heat with nondairy treats."
So why use booth babes at all? Chen suggests that it’s simply cheaper than relying on qualified individuals and experts.  It’s not only easier on the budget, but it’s indicative of cheap advertising standards that dominate the marketplace:

[…] there still exists the “stripper and steaks” mentality in sales, where it’s less about the product and more about relationships and the art of the “close.” Booth babes have long been a part of this dog-and-pony show in this old approach to sales.

This study comes on the heels of the Australian study published in December of 2013 that demonstrated PETA’s “sex sells” approach is actually counter-productive.  Male participants recognized that the women were dehumanized and were subsequently less likely to support the animal rights cause.

Courtney Stodden poses with a veggie dog in a revealing lettuce bikini. Men in the background stare at her.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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