The Reality of Sex Trafficking in the U.S. and Women-Positive Alternatives to LUSH Cosmetics

Thistle Farm Vegan

PBS is currently streaming an amazing documentary on sex trafficking in the United States called, A Path Appears. The statistics are sobering. While most Americans believe prostitution to be a “choice” and a “victimless crime,” the truth is that these women (primarily poor women and women of color) are surviving severe emotional trauma and child abuse (usually sexual). Prostitution is the revictimization of the most vulnerable. As with the consumption of Nonhuman Animal suffering (“meat,” dairy, rodeos, zoos, “pets,” etc.), it is simply easier to view this relationship of dominance and destruction as a mutually beneficial one built on consent. But that is far from the case. Prostitution is for all intents and purposes sex trafficking.

In my vegan feminist work, I am frequently critical of how women’s bodies are also degraded within the Nonhuman Animal rights movement to sell organizations, to sell veganism, or to sell vegan products. Women’s bodies are bought and sold for someone else’s gain, but we too often take the “live and let live” path and presume that women are engaging in these behaviors purely out of “choice” and that it’s “victimless” or just “harmless antics.”  The degradation of women’s bodies should be our business and we should not look away because this is not simply a matter of personal choice. Powerful gender roles and a culture of sexism provide specific opportunities for women, and these opportunities are unevenly distributed. The research is so desperately clear that the sexual objectification and degradation of women’s bodies is linked to actual, physical harm to women as a group, but vulnerable women in particular. White women of means may have the privilege of some degree of agency when getting naked to pass out Tofutti deserts for PETA or flyers for LUSH, but real women in our communities are being hurt by the ideology of misogyny that is upheld by the notion that women’s bodies are commodities.

Two LUSH employees wearing aprons that read, "Ask me why I'm naked." They are both white and young, appear to have no shirt on underneath their apron

Readers are often flabbergasted to learn that LUSH engages the sexual objectification of women, and, while many stubbornly defend the company, others ask what other alternatives might be available. The truth is that LUSH is not even a vegan company. Many 100% vegan companies exist that produce body products in a way that respects women and other animals alike. Of course, we do not always have access to 100% vegan companies and some of us like to support the vegan options made available by vegan-friendly companies to encourage the growth of veganism. I was actually quite thrilled to learn that the non-profit featured on A Path Appears that saves and supports women and girls who have survived the sex trade also employs these women and funds the non-profit’s services with an animal-friendly bath and body business. They report on their website that almost everything they produce is vegan (except for some products that contain beeswax and lanolin and are products of violence) and no products are tested on Nonhuman Animals.

Veganism should not end with compassion and justice for Nonhuman Animals alone. If women or any other vulnerable group is being hurt by your consumption, it should also be questioned. I highly recommend this documentary and I hope that you will (after suitably preparing yourself for this potentially triggering material) watch, learn, and expand your activist imagination.  The next time you consider purchasing from LUSH, reconsider. Take a peek at Thistle Farms instead. We must understand oppression in terms of intersectionality, because all of these issues are entangled.

Film expires February 17, 2015. Streaming free online through PBS to American viewers. For viewers outside the U.S., try Hola, a free browser add-on.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Vegan Moon – Food, Control and Masculinity

By Stevie LynneBook cover: White heterosexual in the nude embracing.

I read Vegan Moon so you don’t have to.

Trigger Warning: Abuse, racism, and sexual assault.Not Safe for Work: Contains graphic descriptions of non-consensual sexual encounters.

Note: If you’ve come to this post expecting romance fiction bashing, you’ve come to the wrong place. Romance fiction is important. Yup, that’s right: romance fiction is important. In arts and academic circles it’s a struggle to get this popular genre to be seen as anything other than some kind of fleeting triviality. Probably because it’s a genre dominated by women and prioritises women’s pleasure (both physical and emotional) and as we know, those things are “trivial”. This is not a space to dismiss the romance genre.

I was curious to pick up the novella Vegan Moon as it has a vegan werewolf as the hero. But it didn’t take me long to realise that this wasn’t the fun, sizzling, romantic romp I’d been promised…

Vegan Moon is a cis-het paranormal romance novella by American author Kerri Nelson. The central themes are masculinity, flesh-consumption, control and animality. The story follows the perspectives of Santiago Salazar, a Venezuelan dog trainer and werewolf, and professional chef Gabrielle (Gabbi) Connor as they experience instant steamy attraction to one another. Santiago’s plant based diet (there is no mention of veganism as an ethical system) is a source of conflict for the characters, along with the fact that Santiago is a werewolf.

The Hero and Heroine

Santiago is a werewolf who is struggling to control his urges for killing humans and part of his mechanism for control is his vegetarianism/veganism. Other examples of this trope are Munroe from Grimm as well as plenty of vegetarian vampires.

Santiago is described as a “a tall, dark mystery man… with pure lust in his eyes,” and as “[t]he tall, dark creature”.

The heroine of the story is Gabbi. She is described as “petite” and “blonde”, and although it is unsaid, she is probably white. She has a successful career as a celebrity chef, but finds her personal life a little lacking.

I won’t pretend to be an expert in race, but I think it is worth pointing out that constructing Santiago as “dark” and Venezuelan and as part animal in addition to making Gabbi as a pretty, petite, white woman, who spends a good chunk of the narrative afraid of Santiago, is problematic.

Veganism and Self Control

The novella’s thesis is outlined in chapter one. The hero, Santiago, as a werewolf has killed and eaten humans in the past. However, ten years ago, Santiago killed a drug dealer whom he says “deserved” it. But Santiago had a bad experience:

[ . . . ] the man’s blood was so full of chemicals that it had made Santiago sick for days. After that, he’d decided to turn over a new leaf…He’d become a practicing vegan with a new lease on life… Of course, since wolves were carnivores by nature, Santiago still had cravings that required serious impulse control management.

We learn a number of things about the premise:

  1. Santiago’s choice to go vegan has nothing to do with non human animals or systemic injustice
  2. Santiago’s choice is based on personal cleanliness
  3. It is against Santiago’s nature to not eat meat, therefore abstaining from it is a difficult exercise, showing him to be a strong-willed character.

The author has a foreword in which she explains her own desire and failure to go vegetarian (in the text, she uses vegetarian and vegan interchangeably):

I’ve always believed that I could be a vegetarian as I’m addicted to the crisp, delicious selection of produce that calls to me at the grocery story [sic]. However, there’s apart [sic] of me that still craves the juicy taste of a well-prepared hamburger… I’ll never truly be a vegetarian despite my best efforts.

Nelson then goes onto say that she wrote this novella while she was pregnant and explains how much food cravings, especially for the flesh of non human animals, took away her control when it came to food choices. (Now, I don’t know what the food availability options are where Nelson lives, I can only go from what she says in the foreword. It may be the case that she lives in an area where a wide variety of plant based foods are not available all the time.)

Nelson has provided us with a tool to help readers construct one possible reading of her novella: Santiago can be read, in part, as an exploration of Nelson’s own desires and struggles to go vegetarian. What both author and character have in common is that non human animals are missing from their reasons. Nelson in her foreword constructs vegetarianism as an addiction to produce and the ability to conquer cravings. For her character Santiago, it’s all about overcoming and controlling his craving for human flesh.

It’s worth noting that the hero’s perspective in cis-het romance novels is never just a masculine perspective. There is a complicated interplay between author, cis-het hero, and reader. Not to mention how socially indoctrinated ideas about masculinity, identity and action inform the construction of the hero in cis-het romances.

Food and Arousal

After the our two main characters hit it off on a coffee date, Gabbi offers to cook Santiago dinner to show off her super fancy professional chef skills. She decides to make… pasta primavera (Note to any pro chefs looking to impress a vegan: that better be one heck of a pasta primavera).

Gabbi’s cooking puts Santiago close to losing control of his “animal libido” and the sensations he feels remind him of “hunting” and “feasting on meat”:

… all the scents of herbs and spices wafting around them, he could barely keep his animal libido in check.

He’d never known cooking and eating a meal could be this sexually stimulating. Well, he’d felt similar surges when hunting his prey and feasting on meat back in the day.

Food, killing and sexual arousal are all melded into one here, already we can predict the not-so-nice pathway that we’re headed down.

Werewolf and woman

Consent, and Manipulation

Before we talk about the “sex” scene, there’s a bit of information revealed later in the story that is, I think, required to frame the “sex” scene. Santiago says:

Now that we’ve mated, you’ll continue to be drawn to me. You’ll slowly start to lose your mind if you don’t give in to the call. I’m sorry that this happened this way, but I’d like to help you. If you’ll let me.

In theory, Santiago knows prior to “mating” (here meaning a sexual act – presumably penis in vagina because of the way our culture prioritises this type of sex act as being “legitimate”) with Gabbi, that it will cause her harm: she will “lose her mind” if she doesn’t stay with him. In addition, if Gabbi were to find out that Santiago was a werewolf:

Their species code required that they either kill or mate [stay with for life] with any human who discovered their existence.

Essentially after “mating” Gabbi’s only option would be to stay with Santiago. If she finds out he’s a werewolf, her only options are to stay with him for life (made contextually obvious later), or the werewolves will kill her. This prior knowledge of Santiago’s makes all his actions suspicious. If he knows pursuing a romantic relationship with her might lead to “mating”, which will then forcibly make her stay with him (which he doesn’t tell her up front), that’s downright manipulative. Communicating any possible bad outcomes for your potential sex partner to them is something that you should do, full stop.

On one level Santiago’s inability to resist Gabbi, even knowing the harm it will cause her, both actual and potential, is also tied to the theme that animal flesh is irresistible (as seen in the foreword by the author). Neither Nelson nor Santiago seem aware/care about the harm their choices create and frame those choices in terms that remove their agency such as “addiction” and “craving”.

This knowledge, that we only learn after the “sex” scene, makes the violence and abuse in the “sex” scene even more shocking. At one point, Santiago shoves Gabbi. Gabbi protests to being shoved, but  he ignores her protests and continues without her consent: “his hand continued to stroke up the inside of her thigh…”

After he makes her orgasm through manual stimulation, he also does not seek any kind of consent before penetrating her, let alone put a condom on:

She felt dazed and confused in the aftermath of her passionate storm. She felt the cool night air on her ass as her panties were thrust downward, and then she gasped at the feel of his hard cock shoving into her from behind… He was almost too rough in his possession of her tender, swollen pussy, but she was so lost in the moment that she just submitted to the frenzy. As he drove inside her, she heard the wet sound of their carnal connection… She closed her eyes and tried to imagine what they must look like as they mated like animals.

A comparison of who is doing what in this scene shows that Santiago is described with physical actions: he removes her underwear, he penetrates her, he “possesses” her pussy, and he drives inside her. Gabbi is described in a primarily passive ways: she is dazed, confused, feels, gasps, submits, hears and closes her eyes.

Note: I know this is not really sex, it’s assault. Also I know condoms and other safe practices aren’t “trendy” in romance novels, but it still pisses me off when I see it, because c’mon writers, you’re a creative bunch; make safe sex sexy.

Craving and Abuse

As if to emphasise the twin themes of craving and abuse, afterwards Gabbi observes Santiago’s personality change:

She shivered at the now delicate touch. It was in such complete contrast to the rough way that they’d just had sex. This man was an absolute mystery.

The “craving” for flesh has been satisfied. As it often is with domestic abuse: “The abuser’s ‘good side’ can give victims reason to think their partner is capable of being nurturing, kind, and nonviolent.”

After what the author calls “sex”, what can go wrong, does go wrong: Gabbi sees Santiago transform into a wolf. It of course totally freaks her out. As we already know, this means one of two things for Gabbi; either become his mate – i.e. stay with him for life – or the werewolves will kill her. She, however, doesn’t know these are her only options denies his phone calls and refuses to see him, even briefly thinking that he may have drugged her. She holes herself up away from him and spends time in hiding.

The werewolf council (there’s always a bloody council!) find out that Gabbi has seen Santiago transform into a werewolf, therefore steps must be taken to either make her be Santiago’s mate for life or kill her. Santiago seems remorseful about this fact:

He ached for the pain that he’d caused Gabbi, and he didn’t know how he’d go on living day to day as if he’d never met her… never touched her… never possessed her body and made her his own.

But Santiago’s remorse has virtually nothing to do with Gabbi, but himself. This is especially true of the phrase “possessed her body and made her his own”. This verbally echoes Gabbi’s observation that he “possessed” her pussy. She is not an agent, she is a thing to be possessed.

The werewolf council send Santiago’s friend, Tenny, to assess Gabbi’s suitability as a “mate” for Santiago. During this time, Tenny manages to convince Gabbi that she should stop being scared of Santiago and become his mate. We never see how or why she changes her mind. This is highly suspicious and once again shows that Gabbi’s agency is not important.

At the end of the novella Gabbi’s only reservation about everything that has happened is: 

We’ve got to talk about this vegetarian thing.

Nelson’s construction of Santiago as a foil for her own relationship with animal flesh foods manifests as an abusive man who disregards Gabbi as an agent in her own right. Even Nelson’s construction of Gabbi is mostly passive to Santiago’s physical onslaught. The world building choices that Nelson has created makes Santiago into an abusive figure – he knows prior to any kind of sexual activity that Gabbi has to stay with him or else she will “go mad”. It’s difficult to excuse his behaviour in light of this. Thinly, the author suggests that Gabbi is probably his “soul mate”, but this is grossly inadequate.

There are a few things I think are worth highlighting in light of this novella: firstly, that even men who identify as “vegan” can be abusers; secondly, that the author constructs a world and characters where manipulation and abuse are considered okay in the pursuit of desire; and finally that the author believes abstaining from animal products is an act of immense control tying into how the abuse in the novel is symptomatic of the author’s view that cravings for animals’ flesh can’t be helped.

It was disappointing to see abuse and assault in this novella presented as sexy and desirable. It was also disappointing to see veganism misconstrued. It would have been nice for this to be a fun, romantic romp with a non abusive vegan hero, but alas, Vegan Moon did not deliver on that front.

Veganism, Vulnerable Women, and Organ Trafficking

In the Winter 2014 issue of Contexts, a magazine published by the American Sociological Association, Anne T. Gallagher reports that trafficking for organ removal is on the rise:

Trafficking of persons for organ removal is not an urban myth, but an increasingly common means by which the global shortage in organs is being met. Recipients are generally independently wealthy or are supported by their governments or private insurance companies. Victims are inevitably poor and from poorer countries, often unemployed and with low educational levels, which makes them vulnerable to deception about the nature of the transplant procedure and its potential impacts.

She furthers that many are forced to comply, are bribed or manipulated, and threatened into silence. Many become dangerously ill or die from complications from hastily performed procedures and inadequate (or absent) follow up care. Some are simply left to die with no intention of them surviving. Compensation promised is rarely paid in full, and is generally a tiny fraction of the promised price. Debt bondage or extortion often pressure individuals to “donate.” In many cases, organs are outright stolen.

Both men and women are victims of organ trafficking, but women tend to be especially vulnerable, as victims come from areas where women are still considered second-class citizens or property. Women are also more likely to be illiterate and have fewer opportunities and resources at hand. Sex trafficked women, not surprisingly, are especially vulnerable to organ trafficking as well. Just like other animals, women’s bodies are literally fragmented, butchered, bought and sold, and consumed by those with more power. Both women and other animals exist as (temporarily) living resources waiting to be harvested.

Veganism Diabetes Kidney Failure

Not surprisingly, this horrific industry is rooted in patriarchy. As diet-related diseases increase as a result of our growing consumption of other animals, the demand for organ transplants rises. Kidneys are one of the top organs in demand, and the primary reason for transplant is diabetes. Diabetes is one of many diseases directly related to a non-vegan diet. The masculinization of meat and the association of animal foods with wealth fuels this irrational demand.  Traditional plant-based (and feminized) diets become devalued and are quickly disappearing as Westernization spreads. Patriarchy not only influences the deterioration, but also the access to solutions. Not everyone enjoys equal access to a transplant. It is generally those in wealthier Western nations and usually men with this privilege.

In a previous essay, I discussed the ethical considerations behind organ donation as a vegan. I do not think it is appropriate to punish individuals who are suffering for systemic problems rooted in Western imperialism, patriarchy, and speciesism. I believe everyone should register as an organ donor, not only for the interests of the individuals in need, but also those animals (used as “donors” and in vivisection) and vulnerable humans who might be spared exploitation and death.

Kidney Scar

But it should not end there. Veganism is an ethical imperative for deconstructing these systems of oppression. While Westerners poison their organs with the death of Nonhuman Animals, poor women in India, Africa, and Asia suffer and die to replenish the bodies of the global rich. Of course, their poverty is also intimately linked with the West’s resource-intensive need to extort massive amounts of grain and water to funnel into livestock. The resulting pollution from this animal-industrial complex further weakens third world regions struggling to survive under the weight of colonialist and capitalist oppression. The consumption of other animals entails widespread global violence against all vulnerable groups for the pleasure, convenience, and privilege of a small few. Sadly, organ trafficking is but one of many cruel injustices bound to gross power imbalances. Anti-capitalist vegan feminism must be at the root of our activism. We must take an intersectional approach if we are to have any hope at success.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology and past Director of Gender Studies (2016-2018) with Monmouth University. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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As Long As It’s Vegan? Single-Issues, Silos, and Social Justice

Not Safe for work:  Contains semi-revealing images of nude woman.

LUSH "Go Naked" ad featuring four women standing naked, exposing their bottoms. Reads, "We prefer to go naked, like over 100 of our products"
LUSH Cosmetics advertisement

Single-issue campaigning and social movement siloing are toxic for social justice. Despite the veganism’s collective identity as a movement for love and compassion, it has a remarkable tendency to dismiss human injustices under the banner of “nonhumans first.” The “as long as it’s vegan” ideology has been used to protect nazism, rape, racism, and other manifestations of bigotry in the Nonhuman Animal rights movement, stifling critical thought and eliminating any chance for coalition-building.

What makes this ideology so insidious is that its adherents often believe themselves to be a compassionate activist committed to Nonhuman Animals at any cost. While this is, of course, admirable, it is also a self-concept which inhibits self-reflection. Because the movement is white-centric and post-citizen (meaning that most vegan activists already have a number of essential rights and privileges established for themselves), it becomes very difficult for them to acknowledge how many humans still lack these rights.

Woman used in LUSH demo pictured with cords attached to her head, she is gagged and wearing a nude suit

In one of several misogynistic live action advertisements, LUSH hired a street performer in a nude bodysuit to enact gruesome scenes of vivisection for approximately 10 hours.

This is aggravated by segregation; when privileged groups do not have to interact with disenfranchised groups, it is easy for them to ignore or downplay the experiences of others. Membership in a white-centric, middle-class social movement only reinforces these walls of separation.

Consider, for instance, this Irish grassroots group’s promotion of LUSH Cosmetics products on World Vegan Day. LUSH is known to regularly engage misogynistic tactics to scare or shame women into buying its products.  It also mirrors People for the Ethical Treatment of Animals in prostituting women’s bodies to grab media attention and sell goods. The group announced that it would be leafleting outside the Cork LUSH store and accepting donations from LUSH for every “Charity Pot” lotion product that is purchased.

Please email for transcript of image

When confronted with LUSH’s misogynist business ethic, this local vegan community predictably employed a number of tropes to restore its positive self-image. First, it suggested that as long as individual women “choose” to participate, this supposedly absconds the organization that hosts the event as well as all involved parties from any responsibility for the negative consequences for women as a class.

Second, it is mistakenly argued that the inclusion of “men, too” would eliminate the misogyny of these tactics. But this falsely presumes that society is gender-neutral and that sexualized violent imagery of women would be interpreted equally with equal impact.

Third, for the purposes of this essay, this group also highlighted that the supposed animal-friendliness of the company trumped any misgivings about its misogyny. Nonhumans first.

As these deflections illustrate, there is a profound disconnect between the oppression of women and the oppression of other animals. The logic that normalizes the commodification and sexualization of violence against women is the same logic that normalizes the commodification and fetishization of violence against animals.

The vegan movement’s confusion over this intersection is all the more evident in its bizarre alliance with LUSH. LUSH is not a vegan company. It is a speciesist industry that profits from the the sale of Nonhuman Animals’ bodies, products, and labor. Bizarre though this relationship may be, it exemplifies how a movement culture that devalues intersectional awareness can undermine Nonhuman Animal interests. Putting “nonhumans first” may unwittingly be putting nonhumans last.

LUSH employee wearing nothing but an apron as part of an advertising campaign

LUSH often holds in-store promotions that feature its mostly female staff unclothed.

That activists appeal to the marketplace to support their single-issue focus is not surprising. I am of the persuasion that intersectional failure is intimately bound to capitalism and its intentional fanning of individualism and false consciousness. This ignorance is key for the perpetuation of an oppressive system. It undermines efforts for equality.

Any movement, faction, organization, or activist that fails to acknowledge the root cause of capitalism in manifesting inequality will never achieve its goals. By participating in capitalist enterprise, vegans only contribute to the humane-washing of an inherently violent economic system. For resource-starved grassroots groups, it is all too tempting to partner with speciesist industries who trade attention and platform for community approval and immunity from protest.

This trade-off is not a wise one. “As long as it’s vegan” does Nonhuman Animals no favors if it destroys the movement’s ability to be taken seriously as a social justice effort. Neither is it helpful if it normalizes frameworks of oppression, as these frameworks are not species-specific but universally dangerous.

 

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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The Sexual Politics of Vegan Food

Cover for "Crazy Sexy Diet"

Carol Adams has written extensively on the sexual politics of meat, arguing that women and other animals are both sexualized and commodified to facilitate their consumption (both figuratively and literally) by those in power. One result has been the feminization of veganism and vegetarianism.  This has the effect of delegitimizing, devaluing, and defanging veganism as a social movement.

But I argue that this process works within the vegan movement as well, with an open embracing of veganism as inherently feminized and sexualized.  This works to undermine a movement (that is comprised mostly of women) and repackage it for a patriarchal society.  Instead of strong, political collective of women, we have yet another demographic of sexually available individual women who exist for male consumption.

Take a browse through vegan cookbooks on Amazon, and the theme of “sexy veganism” that emerges is unmistakable.

Cover for "Ms. Cupcake:  The Naughtiest Vegan Cakes in Town!" Pictures a piece of cake with a tiny woman in a bikini sitting on top

Ms. Cupcake: The Naughtiest Vegan Cakes in Town!

Cover for "Skinny Bitch: Ultimate Everyday Cookbook" Shows author posing with food dishes

Cover for "Skinny Bitch in Love:  A Novel"

Oftentimes, veganism is presented as a means of achieving idealized body types.  These books are mostly geared to a female audience, as society values women primarily as sexual resources for men and women have internalized these gender norms.  Many of these books bank on the power of thin privilege, sizism, and stereotypes about female competition for male attention to shame women into purchasing.

Cover for "Become a Sexy Vegan Beast:  The Guide to Vegan Bodybuilding, Vegan Nutrition, and Body Fat Loss" Shows woman in a sports bra and shorts with hands on her hips looking behind her

Cover for "Skinny Bitch Fitness:  Boot Camp"

Cover for "Eat Yourselve Sexy", Shows a topless woman with her arms up and behind her head, looking seductively at the camera

Eat Yourself Sexy

Cover for "Appetite for Reduction" A vegan weight loss book. Shows an illustrated woman in vintage style

To reach a male audience, authors have to draw on a notion of “authentic masculinity” to make a highly feminized concept palatable to a patriarchal society where all that is feminine is scorned.  Some have referred to this trend as “heganism.”  The idea is to protect male superiority by unnecessarily gendering veganism into veganism for girls and veganism for boys.  For the boys, we have to appeal to “real” manhood.

Thankfully Meat Is For Pussies (A How-to Guide for Dudes Who Want to Get Fit, Kick Ass and Take Names) appears to be out of print.

Cover for "Skinny Bastard:  A Kick-in-the-Ass for Real Men Who Want to Stop Being Fat and Start Getting Buff"

Skinny Bastard: A Kick-in-the-Ass for Real Men Who Want to Stop Being Fat and Start Getting Buff

Cover for "Eating Veggies Like a Man"

Cover for "Real Men Eat Tofu"

Then there is the popular tactic of turning women into consumable objects in the exact same way that meat industries do.  Animal rights groups recruit “lettuce ladies” or “cabbage chicks” dressed as vegetables to interact with the public.  PETA routinely has nude women pose in and among vegetables to convey the idea that women are sexy food.  Vegan pinup sites and strip joints also feed into this notion.  Essentially, it is the co-optation and erosion of a women’s movement.  Instead of empowering women on behalf of animals, these approaches disempower women on behalf of men.

Image shows two white, tan women back to back wearing lettuce bikinis and opening their mouths wide to insert veggie dogs. Woman facing camera is wearing a Playboy necklace.

Alyssa Milano dressed in vegetables. Reads: "Let Vegetarianism Grow on You."


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Are You Bringing Racist Cookies to Your Vegan Thanksgiving?

Content Warning: Racism and white-washing of indigenous genocide.

Three toilet paper tubes, one dressed as a native american, two as pilgrims. NA character speaks in broken english: "Medicine man say I must eat no gluten." Pilgram says "My husband has the same problem." Caption: "Small Talk in Early America"

Alright folks, let’s play “Cowboys & Indians.”  Guess who loses again?

In 2013, Liz Lovely (a Vermont-based vegan cookie business) posted the above Thanksgiving meme in their fan club newsletter, and met with a number of well-earned criticisms.

The cartoon depicts a Native American character in cliché garb (headbands are a white Hollywood invention) who speaks with broken English.  The broken English stereotype is meant to emphasize Native American ignorance and white “settler” superiority, while the “Medicine Man” trope also used here draws on the problematic stereotype of the  “mystical Indian.”

Another issue raised in this cartoon is the white-washing of institutionalized violence inflicted on indigenous populations with the arrival of European colonizers. These intruders arrived uninvited, attempted to colonize regions already inhabited by indigenous communities, and almost all of them died from cold, illness, and hunger in this failed attempt at conquest. Local tribes assisted survivors, only for more European boats to arrive with more white people who would soon pass on their deadly diseases, exploit the land, and declare war on the native population. This history is made invisible in the smiling faces of the toilet roll caricatures.

In a nutshell, Liz Lovely, a white-owned company, is exploiting a stereotype of a heavily oppressed indigenous population to sell expensive white people cookies to other white people.

Liz Lovely Owners

So, they boobooed.  It happens. But instead of making it right with a sincere apology and retraction, they made it worse. Way worse.

Following complaints, the cartoon was deleted and Liz Lovely followed up with a mean-spirited not-pology to clear the air (emphasis added):

Message from Cowboy Dan:

First, let me apologize for unintentionally offending Native Americans (and somehow also people who are not Native American, but are extremely sensitive). I am not a racist, I am not ignorant of the plight of Native Americans, and I was not seeking to degrade their heritage.

I knowingly played on a well-established media stereotype to make a silly joke about the first Thanksgiving, assuming the construction paper cutouts would tip people off that it was meant to be ridiculous ~ like an SNL skit for example.

This is not the first content-complaint I’ve received on the fan club. Although, this may be the most well-founded. And while Liz and I like our sense of humor, we understand that it’s not for everyone.

So moving forward, the fan club will be simpler [ . . . ]

Thank you so much for being fans and supporters.

Liz Lovely is sorry that the reader took offense.  So, it is not really sorry at all.  It’s the reader’s fault for being offended, not Liz Lovely’s for offending you. See, “Cowboy Dan” “gets” the issues, and his post was so obviously “ridiculous,” it doesn’t count as racism. After all, these racist stereotypes are “well-established,” so what’s the harm? Cowboy Dan does not identify as a racist, so that means he can’t be racist.

But simply declaring yourself not racist does not actually make you not racist . . . it’s your actions that define you.

By signing off with a thanks to fans and supporters, Cowboy Dan insinuates that his intended or perceived audience is a white one. Liz Lovely makes it clear that the message is really intended for those who are either 1) not Native American, or, 2) persons of color who respect white supremacy; those who are not “extremely sensitive” and can “take a joke.”

The content of the comments on Liz Lovely’s Facebook page that followed the announcement attest to the boundary work of this white space. For instance, one theme was the elevation of cookies over injustice:

Love your humor….but really LOVE THOSE COOKIES!!!

Can’t we all just get along for the sake of DELICIOUS COOKIES!!

Another theme was the dismissal of racism:

People need to stop being so damn sensitive. Bunch of stupid, ugly, butt hurt losers.

I didn’t see it, but am aware that in general society has become far too sensitive. You make a fantastic product, I find you guys to be pretty funny. You can’t please everyone.

Unsubscribe if you’re that easily offended so the rest of us don’t have to walk on egg shells around you!

Seriously, people … if you’re that easily offended, how do you survive in this world? Get over yourselves. It’s a joke. So you didn’t find it funny. Have a cookie and move on.

Those who mind don’t matter and those who matter don’t mind. If we’re looking for a reason to be offended, we’ll always find one. Words to live by from two of my favorite people, Dr. Seuss and Wayne Dyer. BTW, I love your cookies!!

People are WAY TOO SENSITIVE and need to calm down! Being “politically correct” has gone over the top.

And “reverse racism”:

Why is no one offended about the pilgrims?

Because pilgrims are white, and everyone knows any sort of racist tones don’t apply to white people.

Finally, don’t like it? Go elsewhere:

Wow now people are analyzing the sincerity of an apology for a humorous and post that was deleted? Like that was really the most bothersome thing you saw online today – Grow up! If it bothered you that much unlike the page and spend your $ elsewhere.

…which is exactly what countless oppressed persons of color who are regularly made to feel unwelcome in vegan spaces frequently do.

It should be no wonder as to why veganism is viewed as pretentious, elitist, and frivolous when racism is openly supported and people of color are harassed, marginalized, or erased entirely.

 

Note:  The Food Empowerment Project does not recommend Liz Lovely Cookies because it does not source its chocolate ethically.  Much of the world’s chocolate comes from child slavery.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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