What They Do to Her, They Do to Us: On Feminism and the Dairy Industry

By emilie isch

I, like many others who have made an active effort to remove dairy products from our diets, know the industry to be cruel and senseless. There are numerous negative effects of dairy on our collective and individual health, our environment, and overall wellbeing. The production of milk, cheese, and other dairy products amount as a massive contributor to global temperature rising, despite the prominent focus on factory farming for meat. Dairy production accounts for increased water pollution, land degradation, air pollution, poor soil health, and deforestation – just to name a few of the major contributors (Hussain, 2022). For example, one single litre of milk requires 8.95 square meters of land and 628.2 litres of freshwater (Hussain, 2022). The dairy industry in Canada is responsible for nearly 20% of all greenhouse gas emissions, and 90% of that comes directly from farm related activities with the greatest level of emissions released happening during forced lactation (Vergé et al., 2013; Mcgeough et al., 2015). Additionally, nearly 70% of the world’s population cannot digest milk sugars (lactose intolerance), a phenomenon which is occurring more specifically amongst people of African, Asian, Hispanic, and Native American identity (Del Prado Alanes, 2022). Meaning the consumption of dairy is directly responsible for worsened indigestion, IBS, and health sensitives. It’s also resulted in a prominent racial bias as milk continues to be sold and marketed to folks with lactose intolerance, as mentioned, typically those of racial identity. This why folks who are vegan say that giving milk to our Indigenous and black or brown friends is actually a continued act of colonization.

According to Gabrielle Victoria Fayant, a member of the Assembly of 7 Generations, milk is part of the three deadly ‘whites’ brought to their communities during colonization along with flour and sugar (Panel discussion held in Ottawa on April 14th, 2025). Indigenous peoples in Canada were not consuming milk before the arrival of cattle during the 1500’s to 1700’s when cattle first appeared off Nova Scotia, then Quebec, and later Newfoundland and Manitoba (MacLachlan, 2006). The import of Portuguese, British, and French cattle assisted in the takeover of land through trading posts and foodstuff (MacLachlan, 2006). Mathilde Cohen, professor of law, has long written of this tie between milk and colonialism as part of a growing scholarship on ‘Animal Colonialism’. In her 2013 paper she argues “that lactating animals became integral parts of colonial and neocolonial projects as tools of agro-expansionism and human population planning” (p. 297). Not only is there themes of population control, eugenics, and expansionism, but as I will expand on in this article, the treatment of female cows and lactating animals is a direct reflection of the ongoing sexual assault of women, girls, and gender diverse folks. In essence, what they do to her (the animal), they do to us (the human). Dairy is inequitably an intersectional issue, and one that is necessary for any conversation on the rights of mothers (both animal and human), and the rights of female bodily autonomy (of animals and of humans). More importantly, it’s a conversation we are long overdue having around the conscious efforts for anti-speciesism as part of any liberatory or abolitionist ideology. We are not truly liberated unless we are all liberated.

Part One. Milk as a Colonial (and Neo-Colonial) Tool

Let’s return to the work of Mathilde Cohen. Cohen, along with many other scholars interested in the intersections of law, ecology, and our society have begun to write on milk as a tool of power and colonialism. How this has proliferated will be explored throughout this article, but specifically as we discuss milk as a colonial tool. Anthropologist Rosa E. Ficek explains how cattle began to take more and more space through conquest, and as a result, native inhabitants like animals and humans were invaded not only just by the colonizers but by the very animals that surrounded them. The land began to shape to fit the needs of colonizers, and not the people from that land. Moreover, writer Matilde Nuñez del Prado Alanes (2022) expands on capital interest and the growth of forced milk consumption throughout the Americas even after independence was granted from Europeans colonizers. This is why scholars name milk as a tool of colonialism.

Milk as a colonial tool extends to the behaviors of numerous colonists who used animals to conquer ecosystems from the time of Christopher Columbus in 1617 with the import of horses, cattle, swine, sheep and goats, to Dutch settlers who brought their own cows in 1629, and to the British who arrived with sheep and bovine on the shores of Australia and New Zealand in the 18th and 19th century (Alanes, 2022). Before modern colonization, the act of animal milk consumption was confined to only select parts of the globe, those being Central and Northern Europe, what is known as the ‘middle east’, sub-Saharan Africa, central Asia, and the Indian subcontinent. Historian Deborah Valenze expressed how the global history of milk was really the emergence of it as a cultural and universal commodity. This depicts a story “of [the] conquest of space, energy, and dietary preferences.” The arrival of these various domesticated animals to colonized lands suited European interests, as settlers continued their habits of milk product consumption abroad. As we approach the late 19th century, dairying became one of the leading industries in Europe and the United States through “economic rationalization and new technologies which transformed milk from a substance that spoiled so easily that it had to be consumed on the spot into a commodity that could travel huge distances” (Cohen, 2013, p. 269). This where we begin to see connection between the globalization of food markets, which it possible to consume dairy products in one side of the world, produced in a completely different part of the world.

Part Two. Cultural Hegemony, and Media Representations of Dairy

In Marxist ideology, cultural hegemony is defined as the domination of culture in a society whereby the ruling class shape the culture of that society. This refers to the ways in which our culture is influenced by norms, representations, and the status quo – all which is determined by those who hold power, the capital owners. To contextualize cultural hegemony within the dairy industry this section will unpack the interests of the dairy farmers, the industry as a whole, and more pointedly, the media and advertising realm that control the attention of our minds and wallets.

‘Got milk?’ advertisements ran from the early 1990’s, peaking in popularity throughout the late 90s into the 2000s. Created by one American advertising agency in 1993, the campaign was originally created with interest of the California Milk Processor Board, a non-profit marketing board funded by the California dairy processors (James, 2015). The board came into existence in light of declining milk sales in the 90s as Americans consumed other beverages such as soft drinks. The ’got milk? ads typically displayed celebrities or models drinking milk with the very infamous milk mustache. In Figure 1, we see Beyonce and her mother, Tina Knowles posing with text below that reads “milk your diet, loose your weight” accompanied by so-called expert advice that encourages women to low fat or fat free milk as part of a way to lose weight. Not only has milk been used as a feminine and puritan symbol, as discussed in culture and film commentator Mina Le’s video (2024) on the “Evil Symbolism of Milk”, this along with countless similar advertisements reminds women to hate our bodies and always be looking for ways to improve ourselves. The ad can also be analyzed as an insidious celebrity marketing tool targeting younger Black women, given the immense sway and fame someone like Beyonce has in the Black community. Moreover, pulling insights from Le (2024), milk within the media often represents whiteness, making got milk? ads that feature black people an ideal marker of culture’s obsession with whitewashing Black people and further positions a cultural hegemony that places whiteness at the centre.

These ads, and many other depictions of milk showcased muscular or fit bodies also cement a manufactured tie between sex appeal and milk. Milk was, and is, desperate to be sexy and cool. And by that, I mean those who ran the milk lobbies were desperate to keep milk relevant in our culture. Since its peak there has been an attempted resurgence of these ad campaigns. The board was also part of a few other marketing endeavours and the more recently in 2023 with the ‘Get Real Inc.’ targeting Hispanic American consumers in Spanish (Get Real). The desire of this ad was to encourage the supposed ‘real’ benefits of consuming milk during these unprecedented times of AI, and ‘new’ fad milks (California Dairy, 2023). Essentially, this the board’s attempt to position dairy milk as ‘real’ and other types of milks as ‘not’ real. This stance is illustrated in their media campaigns with cow milk juxtaposed alongside alien, octopus, bee, and salmon milk. The emphasis of this campaign on ‘real’ is a shallow attempt to combat research coming out around milk being an insufficient source of nutrients (Alexander et al., 2016). It is also meant to poke fun at the rise and popularity in alternative milks such as oat milk (more on that later). The intentional ploy to have these ads run in Spanish and feature Latinx faces is also yet another example of racial capitalism and the very direct ways in which the health and wellbeing of some of our most vulnerable community members are not taken seriously. I repeat. Milk consumption has been proven to not be healthy. Most Black and Brown people are lactose intolerant. This is simply greed and intentional life denying politics.

Beyonce and Tina Knowles posing in a got milk? Advertisement

Figure 1. Beyonce and Tina Knowles (2006)

Meanwhile, Fortis B.C and the Canadian Dairy Industry have been hard at work greenwashing campaigns of their own. Specifically, the two have partnered up to boost lies that Fortis B.C will help produce RNG (renewable natural gas) with the offset of a dairy farm in Chilliwack, BC. However, feeding cows to produce milk is not, and will never be, a sustainable process. This will only continue to be a harmful practice and dairy will never be a comparable RNG source. Secondly, the Dairy Farmers of Canada (DFC) are also claiming they will be “net-zero” by 2050 (Figure 2). I should note here that DFC is the national policy, lobbying and promotional organization representing Canadian dairy producers. Meaning, just like ads like got milk? and the DFC has a vested interest in maintaining the positive image of milk in order to continue profit generation. The DFC ads which ran in 2022 used a lot of fluffy, nonsense language like ‘planting trees to purify the air’ and ‘reducing emissions’, all the while images of hand drawn cows next to a red barn with a windmill and trees covered the landscape. These imageries, parried with greenwashing lies about the dairy industry foster a sense of whimsical bliss and unrealistic positivism. Greenwashing campaigns heavily rely on childlike imageries, and this evident as we see the DFC ‘cute-ifying’ their aesthetic. These fictious ads prey on the consumer with a promise of feeling good, and ethical, because the images used are pointing to a make-believe world where the worlds roam the fields in glee, with nothing scary or violent happening to them at all. This is doubled down in a recent campaign from Farm Boy (an Ottawa based chain grocery store) where plush cows were neatly positioned in woven baskets next to the diary aisle. The cow has a name, a cute face, and is something your kid can take home with them. Attempts to make the dairy industry palatable and cute is no different than Japan’s ‘Kawaii’ culture, a deliberate strategy to deflect their war crimes, and have their culture instead known for hello kitty and other cute iconography. I won’t spend too much time getting into the history and concept of Kawaii, but I will link resources to learn more in the reading list at the end. How Japan is externally branded reflects this internal cultural denial of their rampant violence and imperialism, and just like the dairy industry across North America.

Two cows stand in grass with trees, a windmill, and a red barn behind them

Figure 2. Net Zero Graphic

The power of the dairy lobbyists in both the US and Canada are extremely strong. Just like the meat industry, dairy has the single interest of maximizing profits. They want to uphold a particular cultural hegemony to be successful in maximizing those profits. The culture they are building and maintaining is one where dairy and meat are central to the diets and lifestyles of the traditional all-around American family. However, the recent rise of alternative and plant-based milks has left dairy with an interesting new association, and one that is seemingly unfavourable to many gen-zers. Oat milk is cool, hip, and queer, and dairy milk is not. In fact, there’s been so much relevant cultural indicators of this shift, that some baristas will ask if you want a non-dairy milk right off the bat. Although the vast majority of these trendy cafes charging sometimes upwards of two dollars extra for plant-based milk will never be cool, hip, or queer. Now, the consumption of plant-based milks as a trend isn’t entirely evil, since I do marvel at the fall of big dairy, but there’s a fine line to walk when it comes to consumption because of ideology and out of an ethics, and consumption for status or for an attempt to fit in. This lends itself to unsustainability in behavior, since there’s no real backing to your choice, just a desire to be Instagram worthy. If you’re catching yourself choosing plant-based milks, that’s awesome, and hopefully you’ll continue reading this article and decide to cut out all dairy products, not just pick and choose for your morning coffee.

So, I mention queerness and oat milk not because I personally identify with this stereotype as a queer woman who drinks a lot of oat milk, but to draw our attention to the very deliberate ways that food choices reflect onto our culture and vice verca. Raw milk for instance has become another one of these ‘new’ trends in the world of food culture. The consumption of raw milk has been heavily connected with what many are calling the “crunchy to far right pipeline”. Influencers all over TikTok and Instagram preach the supposed benefits of raw milk, oftentimes arguing in tandem for the consumption of other raw animal products such as raw beef. These individuals may also be against vaccines, believe in a whole host of conspiracy theories and generally, are advocates for an alternative (conservative) leaning lifestyle. They may have started out more benevolent, going on juice cleanses, or even being plant based, but the years post pandemic we see this dramatic shift from silo to mainstream. I won’t really be getting into all the nuances of raw milk drinkers here as I don’t condone attention on conspiracy theorists or anti-vaxers, instead I bring them up however as an example of dairy’s association to right wing ideologies and dangerous portrayals of so-called health and wellbeing.

Part Three. The Dairy Industry is Anti-Feminist: Exploitation, and Rape

This will likely be the heaviest section of the article. Please read with discretion.

Cows, like human mothers, give birth after carrying their young for 9 months. Cows, like human mothers, lactate milk from their breasts as food for their young. Cows, unlike human mothers, have their young taken away from them at birth because the milk they produce instead actually for their calves, it’s for us – grown adults, children, and even pets. Humans are the only species on this earth that drink the breast milk of another species.

Farmers can’t waste even a drop of valuable profit filled milk, so the separation of calves and mothers happens typically right away or within a day. USDA statistics reveal that “97 percent of calves are separated from their mothers within the first 12 hours of birth” (Cehn, 2023). Once the milk production begins for the matured female cows they undergo mechanical milking – different from the joyful images you may have in your head of a gentle handle milking on an udder early morning at the farm. These machines are instead hooked to the cow’s udders, and they are milked 2 or 3 times per day (Cehn, 2023). Dairy cows are bred to produce over 10 times the amount of milk they would naturally make, which means many suffer from painful udder infections, often resulting in pus in the milk (Najana, 2023). Yuck!

The fate of those separated calves is much like the fate of their mothers. A lifeless adolescence void of companionship and bonding from their mother and siblings. The calves, unable to be breastfed are forced to consume bottled formula and confined to cramped quarters. Once the female calves hit 2 years old and are considered fertile, the cycle begins once again. Insemination tools (see Figure 3, although please note it is mildly graphic) are used to forcefully impregnate cows who have reached puberty. Just as their mothers were once forced to endure, the farmer’s hand is inserted inside the cow’s anus to complete this invasive procedure. Let’s pause here. The cow in that moment has zero ability to consent to what is done to her – and before we get caught up in the speciesist debate claiming that a cow’s ability or inability to consent is not worth our time, because they are just a cow, I want to remind everyone reading that a cow’s consent is just as important as our own consent. Behaviour imposed onto one living being reflects all living beings. Why should a farmer stop at forcefully impregnating cows. We know well from history that female bodies are constantly disrespected, and their autonomy compromised, all the same as these cows. The point isn’t whether one body belongs to a human, and one belongs to a cow, the point is that a patriarchal society will always jeopardize and take control of what they deem the subordinate. In this case the cow and the human are not so different in how assault and rape become normalized.

A diagram illustrates how to artificially inseminate a female cow.

Figure 3. Their Turn, 2016

So, after around 5 or so years of non-stop milk production, the female cows have served their purpose and are usually no longer able to produce any more milk. This doesn’t mean they get to live happy lives free from torture, no, these cows are useful still as meat and are sent to the slaughterhouse.

We have not mentioned yet what happens to the male calves, those who cannot produce milk. Male calves are typically raised to be beef cows, and undergo the torture of being overfed, and under stimulated. However, some are kept to be slaughtered immediately as veal meat, and in some situations, they are raised to be higher priced veal. Higher priced veal requires the calf to have tender, pale meat. This means they need to be underfed, enough to be low iron and anemic (Cehen, 2023). This portion of the industry is more widely rejected for the known and inhumane conditions the male calves are put in, however the connection between the dairy industry and the veal industry are inherently tied. To condemn one part is to condemn it all. This draws parallels to the conditions in which one overarching harmful industry, dairy, also influences the harms of another industry, veal. Just as a patriarchal society harms women, it also harms men. Men are perpetrators of most of the sexual assault and violence, not because they are biologically predisposed to be the agitator, the conditions in which this system allows their behavior to proliferate and go unchecked is the cause for attention. Fighting for justice and liberation as a feminist also requires the ongoing work to unpack how all genders are forced to conform to social norms and behaviors.

Cows possess intelligence, social bonds, the ability to grieve, and form memories. Their emotional and physical torment experienced during the course of their life as a dairy cow or as a beef or veal cow is not without its own form of trauma and lasting distress. Women and all genders who have suffered from assault and violence are not magically healed one day and left to forget all that was done to them. Cows, like humans deserve a life that is mitigated from unnecessary harm and unwanted experiences. 

Part Four. On the rights of mothers: Reproduction and Breastfeeding

The violation of a cow’s reproductive system draws parallels on the forced sterilization of Black, Brown, and Indigenous women across time and place. Paola Alonso, scholar at the Texas Women’s University outlined reproductive rights and eugenics in one of their papers. They point to one district Alabama court exposing “between 100,000 to 150,000 poor people were sterilized annually under federally funded programs, and others were coerced into consenting to sterilization under the threats by doctors to terminate their welfare benefits if they denied the procedure” (Alonso, 2018, p. 4). This was almost exclusively happening to Black and Latino women in the US, with Puerto Rico having some of the highest sterilization rates of women in the twentieth century (Alonso, p. 5). In Canada, a very similar project of sterilization was occurring for Indigenous women, notably one of these being Alberta’s Sexual Sterilization Act from 1928 to 1972 (Stote, 2019). The reasons being disdain for these population groups expanding, and a desire to control the levels at which they reproduce. While forced sterilization is happening less overtly today, the eugenics programming is alive and well. Discourse around who should be ‘allowed’ to have babies, and why is very prominent in immigration policies, and media propaganda. The rights of mothers to continue their bloodline, especially if it is one the ruling class does not view of worthy of life, is a radical act. This of course is determined by the important notion of choice. Anti-abortion rhetoric continues to serve as a political pawn, fueling religious and cultural talking points. The bodily autonomy of women here is no different than the bodily autonomy of a cow. Ultimately, the commodification of cows for meat or dairy is the crux here and what leads to all this in the first place. An ideology which marries the patriarchy and capitalism is indeed our society’s treatment of animals and by extension, women. Specifically, this connects race issues, feminism, and the rights of mothers.

The forced separation of cow and calf is no different than the forced separation and kidnapping of Indigenous children by social workers and other officials during the 60s scoop, a colonial tactic which continues to this day. The commodification of early child nutrition has meant than millions of babies across the globe do not consume the breastmilk of their mothers and are instead given baby formula. This is the colonial capitalist output of years of melding in the affairs of mothers and families. When the Gold Coast was fighting for independence from the British in the 1950’s, the colonial British government released a cookbook which they claimed to be a source for nutrition and cooking (Nott, 2019). A long-utilized tool, as we discussed earlier, food as a power grab was maintained and the cookbook argued to add milk in tea for extra protein, and further encouraged the consumption of meat, and fish which were not typical parts of a traditional diet. Moreover, the cookbook suggested that breastfeeding was not an adequate source of nutrition for babies and instead began to market baby formula as the necessary ‘missing’ part. John Nott, professor of medical history discusses the rise in bottle feeding across colonial African countries arguing that in Uganda, the percentage of children who were bottle fed in the early 1950’s went from 14% to 40% by the 1960s (Nott, 2019). Additionally, long time evil villain company, Nestlé was found to be melding with affairs in the early 1970s, depicting their employees as nurses in uniforms in various maternity wards across Africa, South America, and South Asia (Sartore, 2022). These ‘Milk Nurses’ encouraged the growing curated dependence on breast milk substitutes and is explored in more detail in Mike Muller’s 1974 report titled ‘The baby killer A War on Want investigation into the promotion and sale of powdered baby milks in the Third World.’ Here, we begin to understand just how integral Black liberation, and food politics really is.

This incessant shift towards bottle-feeding is nothing new however, it goes back even as far as 1939, when a speech given by Cicely Williams, a Jamaican physician on the Gold Coast, called out the marketing and policy shifts for baby formula “murder” (El-Sherbiny, 2022). Of course, much of this was guised under the banner of foreign aid, with the caveat however of introducing dependency on billion-dollar corporations like Nestlé. It was estimated in 2015 six companies, including Nestlé, “spend close to $50 for each baby born worldwide to market breast milk substitutes, a total of $6 billion a year” (El-Sherbiny, 2022). This is no different than pulling cow mothers away from their calves, who the milk is produced and intended for, and instead is fueling the pockets of the dairy industry. Just as Indigenous peoples across this globe were sold the lie that formula was better for their baby than their own breastmilk, we are complicit in the intertwining of claves consuming formula, cow mothers producing milk for humans, and human mothers “choosing” oftentimes to consume both formula and cow milk. (I say “choosing” because as we have just learnt, the push for formula and for cow milk is largely curated for profit and capital growth by the ruling class).

A much simpler and more natural (but less profitable) solution to all this we leave the milk produced by cows and humans for their own respective babies.

Part Five. Towards Anti-Speciesism

There’s no better way to close a piece on animal and human liberation than with a push for anti-speciesism. Anti-speciesism is in its simplest definition is the case for a dismantling of the unjust hierarchies and power structures which impose human exceptionalism and an argument against positioning humans above animals. Speciesism promotes the systems of which the dairy industry exists and continues to shift norms and practices that harm our ecologies. Working towards a world without racial capitalism and heteropatriarchal values means working towards a world without speciesism. There is no way around that.

Now, this is not to say the point of this entire article is to pressure or ‘force’ anyone to go vegan. I’m just here to expose the contradictions and leave you to figure out the rest. Because I am a Marxist-Leninist, I also know there is no ‘forcing’ someone to become a communist, because well, once you begin to explain the scientific empirically tested method of Marxism to anyone who has begun to seriously question capitalism and imperialism, the rest just falls into place. I believe strongly in my duty as someone with the resources, time, and privilege of education to share my knowledge and the knowledge of countless other scholars in an effort to inform and empower the masses. There is no reason to walk away from this article feeling guilty – I have consumed dairy for the better of my life as a person who was raised not as a vegan, and I imagine many of you are in the same boat. But it’s not too late to shift habits, and to become an outspoken advocate of an anti-speciesit future. Going vegan is a fundamental way to be a better feminist, a stronger ally to our Black, Brown and Indigenous friends, and to really begin to advocate for total liberation.

Note to readers: I did not cover anything relating to the labour rights of human industry workers, interconnections between human and animal under capitalism or studies showing higher rates of toxic health issues, and violence and aggression amongst meat and dairy workers. This is simply because the article would have gotten too long. That is to say, another article on those topics will be coming out soon. 

References

Alexander, P., C. Brown, A. Arneth, J. Finnigan, and M. Rounsevell. 2016. “Human Appropriation of Land for Food.” Global Environmental Change 41 (Novembe): 88-98.
Alanes, M. 2022. “Dairy in the Americas: How Colonialism Left Its Mark on the Continent.” Sentient Policy.
Alonso, P. 2018. “Autonomy Revoked: The Forced Sterilization of Women of Color in 20th Century America.” Health Equity 2 (1): 249–259.
Cehn, M. 2022. “What’s Wrong With Dairy & Cow’s Milk? World of Vegan.
Dairy Farmers of Canada. n.d. Net Zero by 2050 | Sustainability.     
El-Sherbiny, E. 2022. “Baby Formulas and Cash Crops in Africa Led to Poor Diets.” New Lines Magazine.
Hussain, G. 2019. “The Devastating Impact of the Dairy Industry on the Environment.” Sentientmedia.org.
James, S. 2015. “Got milk? (A Brief History).”         
Maclachlan, I. n.d. The Historical Development of Cattle Production in Canada.
Mc Geough, E., S. Little, H. Janzen, T. McAllister, S. McGinn, and K. Beauchemin. 2012. “Life-cycle Assessment of Greenhouse Gas Emissions from Dairy Production in Eastern Canada.” Journal of Dairy Science 95 (9): 5164–  5175.
Media, M. 2023. “California Milk Processor Board Launches ‘Get Real Inc’.” California Dairy Magazine.            
Mina Le. 2024. The Evil Symbolism of Milk.         
Muller, M. 1974. The Baby Killer.
Najana, P. 2023. “A True Feminist Is Also Vegan.” Medium.
Nott, J. 2019. “’No One May Starve in the British Empire’: Kwashiorkor, Protein and the Politics of Nutrition Between Britain and Africa.” Social History of Medicine 34 (2): 553–576.
Nuñez del Prado Alanes, M. 2023. Sentient.            
Sartore, M. 2019. “Nestle Bombarded Developing Countries With Their Baby Formula, and The Consequences Were Deadly.” Ranker.
Seger, S. 2023. Veganism Is Not Anti-Indigenous.
Staff, E. 2023. “RNG – Thoughtful Journalism About Energy’s Future.” Thoughtful          Journalism about Energy’s Future.
Stote, K. 2019. Sterilization of Indigenous Women in Canada. The Canadian    Encyclopedia.
Vergé, X., D. Maxime, J. Dyer, R. Desjardins, Y. Arcand, and A. Vanderzaag, A. 2013. “Carbon Footprint of Canadian Dairy Products: Calculations and issues”. Journal of Dairy Science 96 (9): 6091–6104.

Recommended Resources

Statistics and Data
Ritchie, H., M. Roser, and P. Rosado. 2023. “Meat and Dairy Production.” Our World in Data.

Collection of Animal & Earth Liberation Zines
Warzone Distro: Category: Animal Liberation & Earth Liberation. 2025. Noblogs.org.

Learn More about Kawaii Culture
Miller, L. 2011. “Cute Masquerade and the Pimping of Japan.” International Journal of Japanese Sociology 20 (1): 18–29.
Osenton, S. 2007. “Insidiously ‘Cute’: Kawaii Cultural Production and Ideology in Japan.” Library And Archives Canada = Bibliothèque Et Archives Canada.

Learn More about Veganism from Black Vegans

Events, Resources and More:
https://blackvegsociety.org
https://www.afrovegansociety.org/black-vegan-activist-resources

People to Follow:
Tabitha Brown @IAmTabithaBrown
John Lewis @BadAssVegan
Russel Simmons @UncleRush
Alexis Nicole Black Forager
Eats by Will @eatsbywill

Documentary:
They’re Trying to Kill Us (2021) directed by John Lewis and Keegan Kuhn

Music:
Wu-Tang Clan (most of the members are vegan!)
Stevie Wonder
JME
Lenny Kravtiz
Akala
Mya
Macka B


emilie isch (she/her) is an interdisciplinary scholar and community organizer currently residing on unceded Syilx Territory in British Columbia. 

Roe v. Wade and Your Milk & Eggs

In a world where billions of female animals’ bodies and reproductive systems are owned, controlled, and exploited by men, the dismantling of Roe v Wade in the so-called “land of the free” sadly makes too much sense.

Animal studies scholars have pointed to the emergence of domestication (the biological, physical and psychological control over animals to manage and exploit their reproduction) as a major turning point in human history whereby women’s social status, alongside that of other animals, plummeted. Women, too, were subject to “husbandry” to manage their reproduction for men’s aims.

In the United States, this is buttressed by a patriarchal religious institution and a patriarchal legal system that both normalize and enforce subservience to (human) male rule. Women and other animals alike are to be sacrificed and suppressed under men’s “stewardship.”

In this anthroparchal society within which the controlling and exploiting of animals is normalized, women will never be free. Feminists and their allies who will be sitting down to breakfast with milk and eggs in the morning might consider the systemic violence happening with other reproductive systems and what this means for us all.


Corey Lee Wrenn

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016), Piecemeal Protest: Animal Rights in the Age of Nonprofits (University of Michigan Press 2019), and Animals in Irish Society: Interspecies Oppression and Vegan Liberation in Britain’s First Colony (State University of New York Press 2021).

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Girl Power: How Dairy Pornifies Motherhood

Dairy cow in field, reads "Girl Power." Ad for dairy products.

The capitalist system is a degendered one. Although capitalism heavily relies on female bodies, this reality is relatively obscured from popular consciousness. Advertisements selling hens’ eggs or cows’ milk exemplify this phenomenon. Although hens and cows are often anthropomorphized as “girls” or “ladies,” their mother status is frequently concealed.

In a typical advertisement for Bregott dairy products, for instance, a cow stands in a sunny field under a bright blue sky. The image reads “Girl Power.” On Bregott’s Instagram page, dozens of portraits capture these “girls” as they graze, relax, and play. Very rarely are the children of these “girls” pictured. Indeed, the invisibility of childbirth, nursing, and parenting is a consistent theme.

Images from Bergott including cows walking through fields, resting together, and wearing a wreath of flowers on their head

Consider also the “Happy Cows Come from California” television campaign for Real California Cheese or Laughing Cow’s advertising imagery. These cows are shown as giggling, trivial, and carefree. These are not depictions of ideal mothers, or even competent mothers. Depicting these cows as mothers would disrupt the fantasy presented to the human consumer; the presence of calves forces the viewer to acknowledge the intended purpose of cows’ breast milk.

 

Instead, farmers are more frequently pictured nurturing calves, when calves are visible at all. Farmers are thus presented as caring stewards, while the bovine mothers are dematernalized as silly and immature good-time girls. Characterized as such, they are not to be taken seriously as willing participants in this seemingly harmless, live-and-let-live industry.

It is worth considering that “girl” language encourages consumers to only superficially conceptualize dairy cows as female. Subsequently, the audience will not be invited to acknowledge that they are actually mothers. Motherhood reminds the audience that these animals do not exist solely for the pleasure of the consumer. It is a reminder of their connectedness in complex social relationships, their responsibilities for others, their love for others, and others’ love for them.

Cow grooming calf

Motherhood is essential to the reproduction of the capitalist system, but it must be hidden from the public sphere, lest its sentimentality interfere with cold and rational business. That said, it is also true that characterizing mothers as “girls” is certainly accurate in the sense that these are immature cows who are still juveniles themselves. While bovines live an average of two decades, their average age at slaughter is just four or five years. In this way, their own childhoods are erased as well.

As Carol Adams has indicated, pornography extends beyond the consumption of women’s bodies to include that of other animals as well. Pornography encourages the viewer to consume without emotional attachment, infantalizing adults, sexually exploiting children, and erasing the inherent violence in production. Flesh-eating consumers are thus encouraged to become “playboys,” enjoying the pleasures of nonhuman bodies, guilt-free with no strings attached.

Playboy Ad from 1960s showing a shirtless man in a bathroom with two women wearing only towels Playboy cover from the 1960s showing a model who looks underage wearing a nightie and holding a pen and a pink envelope Playboy cover from the 1960s showing a nude model with pigtails and tube socks squeezing a teddy bear

 

ARationalApproachtoAnimalRights

You can read more about intersections of gender, capitalism, and Nonhuman Animal rights in my 2016 publication, A Rational Approach to Animal Rights.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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How Farmers are Making Dairies Sexy for Men’s Health

Young white woman naked in a wheel barrow; she is covered in hay and wearing very large pump red heels

Macra na Feirme, a farmer’s association in Ireland, is creating a pornographic calendar to raise awareness about mental health problems and suicide in the farming community, particularly that of young men.

This project is gendered, as pornography predominantly involves the display of women’s bodies, while farming is masculinized. Women are the objects on display, while men are the subjects of concern.

Advertisement for Macra; A pair of legs and the top of a skirt is visible, a woman is sitting on a bail of hay in high heels

Calendar sales will go to the mental health non-profit Walk In My Shoes

What is interesting is that the campaign seeks to challenge unrealistic masculine gender roles (which discourage boys and men with depression from seeking help or admitting weakness), and yet those same roles are protected by framing the campaign in clear scripts of patriarchal dominance.

Importantly, the centering of men’s experiences also makes invisible the multitude of research that shows clear correlations between the sexual objectification of women and women’s higher rates of depression, anxiety, and self-harm, as well as lower rates of self image and self efficacy.

But more is going on in these images–we’re also seeing the romanticization and sexualization of speciesism. In one image, the Rose of Kilkenny (Ireland’s version of Miss America), poses seductively with a milking device. An instrument of torture for the Nonhuman Animals involved, but a very naturalized symbol of power, domination, and the pleasurable consumption of the female body for humans who interpret the image.

Woman in red high heels with legs exposed holds a milking device in the middle of a dairy, with the back ends of cows lined up on the machines visible in the background

What’s also made invisible is the relationship between mental health and participation in systemic violence against the vulnerable. Yes, the campaign seeks to bring attention to the emotional challenges associated with farming, but no connection is being made to the relationship between hurting others and the hurt one experiences themselves. Slaughterhouse workers, for instance, are seriously psychologically impacted by the killing and butchering they must engage. Dairy workers, too, are paying a psychological price for their participation. This isn’t just about “farming” in general, this is about speciesist practices in particular. Speciesism hurts us all: Nonhuman Animals in particular, male farmers as a consequence, and women who are objectified and hurt in a society where the exploitation of feminized vulnerable groups is normalized.

Indeed, I find it interesting that, for women who want to participate in a social movement, the “go to” response is so often to get naked or make pornography. It is a powerful statement about the gender hierarchy in our society and the limited and often disempowering choices available to women. Ultimately, it speaks to a considerable limitation on our social justice imagination.

 

Thank you to our Hungarian contributor Eszter Kalóczkai for bringing attention to this story.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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It’s a Man’s World for Talking Dogs

Closeup of a collie chewing food and talking from Beneful commercial

Why is it that almost every voice-over for dogs in commercials for flea & tick medication, pet food, or treats is masculine?

 

First, animals for whom we do not know the sex or gender we often presume to be male by default. Secondly, canines in particular tend to be masculinized. However, the predominance of masculine voices in media is well documented. Human or nonhuman, it really speaks to the patriarchal dominance of public spaces and experiences.1

Feminine voices only seem to be consistently ascribed to Nonhuman Animals on television in dairy commercials featuring farmed cows. These voices are often matronly, as well, likely in an attempt to frame the product as something that is nurturing, healthful, and familial.

 

One exception can be found in the 2015 Yoplait commercial that gives a masculine French voice to an American female-bodied dairy cow. In fact, cows are frequently represented as male despite being female-bodied.2 This not only demonstrates a general ignorance about the American food system, but it also lends evidence to the male-as-default schema.

Notes:

1. Voice-overs are also white-dominated, with few ethnic intonations represented.

2. Gender and sex are not one in the same of course, but human constructions of gender in the nonhuman world are even less consistent and tend to reflect gender hierarchies.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Gary Yourofsky: Is The Backlash Warranted?

By Michele Kaplan

TRIGGER WARNING: The following article is in response to a video posted by Gary Yourofsky. It contains quotes from Yourofsky that reference violence, sexual abuse and rape. The video also contains ableist language and makes the inaccurate claim that every person on death row is guilty. (#FreeLeonardPeltier! #FreeMumia!) Lastly, it contains a great deal of macho posturing, aggressive, graphic and at times disturbing language which may be triggering for many people.

NOT SAFE FOR WORK: Contains foul language.

Screencap from video showing Yourofsky explaining himself

“After 18 years on trial, the verdict is finally in!” Gary Yourofsky recently declared on social media. “I’ve been found INNOCENT on all charges of supporting rape!”

This being in reference to the backlash from his infamous quote: “Every woman ensconced in fur should endure a rape so vicious that it scars them forever.” The “testimony” (which was in the form of a 28 minute video) goes into great detail as to why he feels he has been treated unfairly.

It should be noted this is not an actual trial. Yourofsky has also declared himself “the judge” (thus his innocence) and ends his testimony by saying “Vegan love to all my supporters who refused to believe these psychotic defamatory lies about me. And finally, to all the organizations and people who have attacked me, claiming that I support rape. I hear by challenge you to top my anti rape position. Go ahead. I dare ya.” He pauses for a moment and then continues in an aggressive posturing “What?! Yeah, I thought so. As usual, I win! Checkmate! You lose!! Fuck you!!”

Yourofsky goes to great lengths in the video to show just how much he despises rapists: “This is what I think should happen to rapists.” He says “Even somebody who rapes a woman in a fur coat (if that ever happens).”

According to Women Organized Against Rape, 1 in 4 human women and 1 in 6 human men will be raped by the age of 18. Considering how much of the norm wearing fur is in our culture, the chances that a fur wearing human being raped, is highly likely.

He continues:

I think his penis and balls should be seared off with a cuticle remover slowly, and then I think two skewers should be shoved into their eye sockets, dragged into another room. And then I think their penis and balls should be dipped into diarrhea and puke. They should be given the option of eating that and then they can save their lives. And if they do eat it, I want to take a gun, put it between their eyes and say ‘I was just kidding’.

In another quote he states that, “Since 1997, thousands of people (mostly vegans) have accused me of condoning rape” and that he has been “continuously harassed with false statements for 18 years.” Okay, so it is clear he does not like rapists. Is he also saying that he never said the infamous rape quote?

Yourofsky

“I need all of my supporters to start condemning the liars and deceivers,” he says in the video “who claim that I support rape because I wished it. And I repeat: wished it, upon men and women who actually support rape and murder by draping themselves in fur coats.” He then goes on to say that there isn’t one person on this planet (including a rape victim) who is more against rape than he is.

And while it’s safe to say that someone who has actually survived rape would disagree with that last claim, let’s just move on and focus on what he is actually saying. He does not condone the actual violent act of rape. He merely wishes it upon certain people who he feels are deserving or “evil”

And while I agree that there is a difference between saying “I wish this person gets raped” and actually physically raping someone, I find it odd that he does not understand the consequences of language, let alone the consequence of when a man talks about raping a woman (even if “it’s just talk”). That when he uses rape as a means to punish a person (even if it’s “just talk”), that this still contributes to the collective rape culture, which also impacts the animals such as the dairy cows, who are repeatedly forcibly impregnated (aka raped) in the name of a product. That he doesn’t understand how when an aggressive sounding man starts talking about his rape fantasies, that this can be incredibly triggering to victims of rape. And thus, it is odd that he doesn’t understand how this could possibly create and warrant backlash.

“Wish”

He wishes evil things upon evil and violent people. (And while this includes rapists, domestic abusers and child molesters, none are more violent in his eyes, than the people who partake in the animal agriculture industry.)

“Propose”

“Nobody disagrees with my position on violence, they only disagree who I propose to be violent for.”

“Hope”

“Deep down, I truly hope that oppression, torture and murder return to each uncaring human tenfold!” And lastly he uses the word:

“should”

“Every woman ensconced in fur should endure a rape so vicious that it scars them forever.” As far as rape is concerned, this is what should happen to people (as he also comments on men) who support the fur industry.

This is why people accuse him of supporting rape, and yet he fails to see that.

In his eyes, why are people focusing on his words, when the animals (deemed as food) are being murdered, tortured and in many cases forcibly impregnated (aka: rape) on a daily basis? This would not occur if there weren’t people who were financially supporting the industry. This should be the focus, not something he says.

And in this regard, he is right. There is a deep social conditioning in our society that has raised us to believe that violence against certain animals are okay. That says certain animals are here to be our food and clothing and have no other purpose. The animal agriculture industry goes to great lengths to encourage this disconnect, by hiding the truth of the factory farms and putting the image of the jolly animal on their package, to give off the impression that the animal is happy to be your food.

Advert for barbecue catering service with a cartoon pig face that is smilingAnd when we see the packages of meat, the appearance is so far removed from what the actual animal looks like, that it becomes very easy to ignore and even forget the origin. The animal agriculture industry is so freaked out about their customers learning the truth of their industry, that they have gone to great lengths to lobby the government so it becomes illegal to expose the cruelty. Furthermore, how else will you ever get your protein and calcium? We are raised to believe that we can not be strong and healthy, if we do not consume animals, which is yet another myth perpetuated by the animal agriculture industry.

And I will also agree that there is a huge disconnect regarding the issue of rape and speciesism and that many anti-rape advocates and feminists do not know (or do not make the connection) between the dairy cow and the collective rape culture. They don’t know (or are taught not to care) that the only way a cow will continuously produce milk, is if she is repeatedly impregnated against her will (aka: rape), only to have her babies stolen from her time and again. Because to the industry, her baby is nothing but veal. This happens over and over until the mother cow is so emotionally and physically run down, that she is unable to produce babies (and thus milk), and then she is slaughtered. But we are taught to not worry about that because we are told that cows (and other farm animals) are unfeeling, unloving, creatures who do not respond to their environment, which is yet another myth perpetuated by the industry.

When he makes those particular points, he is correct. However, he remains confused as to why people are so distracted by his statements and they don’t just focus on what is a far worse situation. The truth is just because something is worse, doesn’t negate the consequences. I could say, “Oh, I hope you get shot and die a miserable slow painful death”. Meanwhile genocide is occurring in another part of the world. Yes, the latter is worse, but that truth does not remove the fact that there are still consequences to what I said.

Granted, Yourofsky will sometimes clarify his message and say that he only wishes violence upon people who indirectly or directly partake in the animal agriculture industry, because he feels that maybe if humans experienced the level of violence that the animals experience, then they would cease to contribute to the violence. However, he only clarifies some of the time. And when he does, people have to first get past his initial statements of wishing, hoping, and proposing violence against them to get to that point. Other times he just goes off on a graphic rant about what he thinks should happen to people who are evil.

The truth is, verbally advocating for the violence against a person who isn’t vegan only works against the cause of liberating the animals. Furthermore, it is hypocritical since unless you were born vegan, you too were once contributing to the violence. I know I was. And even now as vegans, when the grains, fruit and veggies are harvested, insects and field mice are often killed in the process. When the homes that we live in are constructed, harm is also done to the animals who were already living on that land. Many vegans require medications that were tested on animals. And yes, let’s work to change the system that makes it nearly impossible to not harm animals, but the present truth is that not one person is completely innocent of this.

Lastly, as activists we must remember that there is a difference between what feels good and cathartic to express, and what makes for an effective tactic and argument. The difference between what is best to share in a diary or in a private conversation, and what we share to the rest of the world, especially to people who we’d like to join us. Because, yes the animals need as many people on their side as possible, so that the goal of animal liberation can be achieved.

Gary Yourofsky has since put out another video entitled “Palestinians, Blacks and Other Hypocrites” where he addresses the issue of people in the community “unfairly” accusing him of making racist statements. Hmm, I wonder why.

 

This essay originally appeared on Rebelwheels’ Soapbox on May 17, 2015.


me in wheelchairMichele Kaplan is a queer (read: bisexual), geek-proud, intersectional activist on wheels (read: motorized wheelchair), who tries to strike a balance between activism, creativity and self care, while trying to change the world.