Single-Issue Campaigns are the White Feminism of Animal Rights

White vegan feminism

Single-issue campaigns are sustained protests that focus only on one particular form of speciesism such as banning horse carriages or resisting badger “culls,” and they are the darling of the Nonhuman Animal rights movement. In a deeply speciesist society where violence against other animals appears unceasing in its cruelty, activists understandably feel overwhelmed and may rationalize that snipping at the low hanging branches of speciesism is the most realistic approach. They may even suppose that the marginal reforms sometimes achieved may make life in hell a trifle less miserable for vulnerable animals. However, there are a number of problems with single-issue campaigns.

As explored in an article I have published in the peer-reviewed academic journal Food, Culture & Society and  Chapter 3 of my book, A Rational Approach to Animal Rights, single-issue campaigns are inherently speciesist. They rely on a human-created hierarchy of worth that privileges some species over others in presuming that a focus on those animals who are already specially favored is the best bet to eliminate some forms of speciesism altogether (such as dog fighting or exploiting elephants in circuses). Sometimes they seek to bring attention to less favored species, such as chickens and cows, but, in these cases, the campaigns focus only on reforming the industries with the presumption being that the public would never care enough about chickens or cows to support their full liberation. Thus, activists tend to advocate for the abolition of speciesist industries that impact very favored animals and the modification of speciesist industries that impact less favored animals, but generally ignore altogether the most marginalized of species (such as fishes and “pest” animals).

There is limited evidence to the effectiveness of single-issue campaigns, but the majority of the movement’s resources are funneled into them, starving foundational vegan education of much needed support. Elephants in some circuses have been banned, only to be moved to “breeding” facilities and replaced by camels. Orcas may be on the way out of sea parks, but dolphins, seals, and other prisoners quickly fill this vacancy. More chickens may be raised in “cage-free” facilities, but the demand for their eggs and flesh remains unchanged by a public whose conscience is assuaged by slick industry advertisements keen to promote this “healthful” and “humane” added-value to their products. Picking and choosing oppressions leaves many in the lurch. Veganism creates a much needed anti-speciesism framework to encapsulate the needs of all species, but the movement stigmatizes vegan education in favor of more glamorous, high-impact, and advertisable single-issues.

By singling out particular species as especially worthy of movement resources and public compassion, the Nonhuman Animal rights movement reinforces speciesism. It supports the notion that some species are more important and deserving than others. A movement that loads attention and resources on already privileged species is one that engages inequality to combat inequality. In this way, it is remarkably similar to the feminist movement’s infamous problem with white privilege (also known as “white feminism“). Rather than fight for women as a whole, in all their diversity, the movement funnels its efforts into already privileged middle-class white women. Historically, white women have been feminism’s equivalent to the “low hanging branch” that orcas, elephants, dogs, and cats occupy in the anti-speciesist imagination.

Vegan White Feminism

I support a veganism that is inclusive of all species just as I support a feminism that is inclusive of all women. I back up this attitude in promoting only holistic, education-based vegan approaches to anti-speciesism. Veganism is a political position that opposes the institutional oppression of other animals. All animals. Veganism is adulterated when it is skewed toward the interest of whales, shelter animals, and other cute and cuddlies. Yes, these species matter, too, but prioritizing them is a cruel injustice when the most oppressed and ignored species are counting on humans to be their allies and break down those exploitative institutions that bind them.

“White feminist” single-issue campaigning isn’t coherent, and it won’t be effective. Feminism can only go so far when it focuses on the interests and needs of white women, because it ignores the root causes of oppression and the ways in which difference manifests among those who are oppressed. Feminists may find themselves in trouble when they advocate for white women under the guise that their more easily won gains will trickle down to women of color, as it is completely illogical. Securing rights for well-to-do white women will in no way ensure that other women will be liberated from their racially-defined sexism. Closing the pay gap for “women” (as measured by white women’s status) ignores how race intersects to restrict pay and opportunities for Latina and Black women, for instance. White women, Latina women, and Black women are all women, of course, but how they experience womanhood and sexism differ considerably. Because of white privilege, what works to advance white women’s interests will not necessarily work to advance that of women of color. The “trickle-down” tactic undermines the very essence of feminism and only further marginalizes those who could benefit the most from feminist advocacy. When the Nonhuman Animal rights movement insists on prioritizing relatively privileged Nonhuman Animal species, it commits this same injustice to unpopular species.

A mouse does not go through a human-privileging society as a cat or dog would. Like white feminists, vegan activists would benefit from acknowledging this difference in experience across a wide diversity of species by committing to inclusive vegan-centric activism. Vegans demonstrate a clear intersectional failure when they presume all species will benefit from the promotion of those species already relatively privileged in human society. #OrcaVeganism

Taylor Swift White Feminism

Single-issue campaigns are promoted by the movement (large, professionalized non-profits and their elite leaders in particular) because of their fundraising capacity, not their liberatory potential. Unfortunately, movement elites are able to frame their capitalist agenda (corporate growth) as congruent with a very anti-capitalist one (the liberation of the oppressed). Activists, who look to these elites as experts, take their single-issue rationales at face value. Non-profits benefit from endless campaigning and relatively insignificant tweaks to a speciesist system because they fail to offend the industries and state that support them. Single-issue campaigns keep the cash flowing while still presenting a semblance of meaningful action for other animals.

Single-issue campaigns support the very hierarchy of worth that vegans (and feminists) claim to reject. So why are activists still defending them? Perhaps it is no accident that the Nonhuman Animal rights movement’s ranks are dominated by white women. As women, they certainly understand what it is like to be disadvantaged in a patriarchal society, but as white women, they are much less likely to consider how privilege manifests even among the oppressed. White feminism allows white women to focus on the most privileged of the unprivileged, and single-issue campaigns replicate this very problem. As with feminism, veganism must nurture a framework that acknowledges and respects differing oppressions. It must be cognizant of privilege. More importantly, it must not replicate inequality in its allocation of attention and resources.

 

Readers can learn more about the problems with single-issue campaigning in my 2016 publication, A Rational Approach to Animal Rights.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Animal Whites and Wrongs

animal whites

For a movement built on racism and white-dominated in leadership, theory, and rhetoric, it is all too common for Nonhuman Animal rights activists in the age of “colorblindness” and Donald Trump’s “Make America Great Again” campaigning to fall back on white fragility and open hostility to people of color and their allies when challenged on their complacency with racism. I think it is fair to say that most animal whites activists are happy enough to identify as “anti-racist,” but when pressed into action, most will find themselves on the defensive, worried about their identity as a “good” person, and positioning themselves as uncompromising saviors to other (seemingly more deserving) animals.

This is most glaring when racism-apologists shut down Black Lives Matter activism in the Nonhuman Animal rights movement with “ALL LIVES MATTER” or “Black Lives Matter, too.” Indeed, the rhetoric and ill-conceived rationalizations used to justify this intentional misappropriation often read eerily just like that of America’s conservatives. How very strange given the Nonhuman Animal rights movement’s claim to liberal, inclusive values.

The “color-blind” “all lives matter” approach is racist. It intentionally and consciously ignores difference. More than ignoring it, it aggressively seeks to stomp it out. White activists do not like to be reminded of their privilege. Being an activist “for the animals” allows them to take on a sense of heroism, goodness, and superiority. Acknowledging racism in the ranks challenges that self-image.

But, white vegans, this isn’t about you. Ignoring difference (and violently rejecting its existence or importance) is one of the main reasons why the Nonhuman Animal rights movement struggles with diversity. It is one of the main reasons why the movement is not taken seriously. The exclusionary actions and “All lives matter” rhetoric of “colorblind” activists and organizations demonstrates beautifully how and why people of color are actively marginalized in the  movement, even to the point of squeezing them out of leadership roles. What choice do people of color really have? A white-dominated space that can’t even say “Black Lives Matter” without adding conditions or making alterations makes for a hostile work environment. Especially for grassroots coalitions, the institutional channels for addressing racially antagonistic behavior are frequently non-existent. Aggravating this is the general failure for the Nonhuman Animal rights movement to adopt an intersectional understanding of oppression, choosing instead to support a single-issue approach. White protectionism thus prevails and contributes to the destruction of “the other.” How very antithetical to the liberatory message the movement espouses.

We have a moral duty to support justice where ever it is needed. The promotion of racism in the Nonhuman Animal rights movement divides in the most deplorable way. Bizarrely, racism-apologists insist that marginalized persons who push back against sexism and racism are responsible for this division, but that logic only makes sense if the Nonhuman Animal rights movement were a movement in support of social inequality, not one opposed to it.  Making the world a better, more safe and just place is not now and nor was it ever a single-issue endeavor.

I have also seen racism-apologists accusing activists of slander for the “crime” of identifying racism present in the words and actions associated with single-issue, “colorblind” organizations. This baffles me completely, as speciesists regularly engage this exact same pro-oppression tactic to silence Nonhuman Animal rights activists. There is no desire whatsoever to learn from others, only a prioritization of the ego. To be fair, this is a common enough psychological reaction, but activists are in the business of persuasion and behavior change, and should be more sensitive to the dangerous consequences of cognitive dissonance once aggravated.

I want to be clear that this is not a matter of “bad apple” activists organizations, but this is instead systemic to a movement that formulated its identity out of Jim Crow white supremacist ideologies, prioritizes a single-issue approach to activism, and tokenizes people of color. It is a movement that appropriates non-white experiences when convenient while simultaneously celebrating white leadership and white-centric, often racist tactics.

These are sad and scary times, and my condolences go out to all those who have been hurt by unfortunate (and unnecessary) diversity failures in the Nonhuman Animal rights movement. It is demoralizing, but I ask readers to keep up the fight. We are on the side of righteousness. And, as they say: if you aren’t making white people uncomfortable with your anti-racism activism, you aren’t doing it right.

Cheers to the allies, who are doing what is right and taking the burden off of people of color who are too often unfairly expected to defend themselves, explain themselves, and dismantle the system that whites created. More importantly, cheers to activists of color who do not have to, but nonetheless go out of their way to explain racism to an audience that has already ignored so many opportunities to learn.

We can do better, and we must do better. For those privileged to do so, keep going. Let’s not give up.

 

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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The Woman as Sexy Dying Animal Trope

Women crouch in filthy cages, dressed in rags, looking around in fear; promo image for "The Herd"

Too frequently in anti-speciesism advocacy, women become stand-ins for Nonhuman Animals suffering from extreme human violence and degradation. It is not by chance that women predominate in these roles. Women are selected (or self-select) because it culturally “makes sense” to audiences that sexualized violence will be aimed at women. If men, a relatively privileged group, were to substitute the vulnerable and suffering Nonhuman Animals, it just wouldn’t compute.

Women are regularly subject to violence and degradation, so they become the “natural” choice when staffing campaigns. Women in the audience, too, are familiar with the normalcy of misogyny, and perhaps social movements hope to trigger them into supporting the cause by tapping into their fears and traumas. Such a tactic begs the question as to how aggravating inequality for women could reduce inequality for other animals.

Consider the vegan advocacy film, The Herd. Status quo misogyny predominates, and there is arguably nothing that sets this film apart from standard sexist and violent horror movies except the good intentions of the filmmakers. The script is exactly the same: young, thin, white women, naked or nearly naked, are sexually brutalized for the titillation of the audience.

https://vimeo.com/119688523

I ask activists to consider how replicating violent, misogynistic media could, logistically, disrupt oppressive thinking about other vulnerable demographics. Further, I believe it is ethically problematic to contribute to a culture of woman-hating in a world where actual violence against actual women continues to happen so frequently that it can only be described as normal. Images have power, and these images should be used responsibly in service of social justice. It is both unwise and immoral to capitalize on sexism to advance anti-speciesism.

In the video linked below, I have compiled a number of images to illustrate the woman as sexy dying animal trope. This is a pattern that extends across a number of organizations, notably PETA, but also LUSH Cosmetics, 269life, and others. Consider what it means when activists instinctively position women as representatives of speciesist violence. Consider also the privilege afforded to men who are less frequently used, but also the dangers in positioning them as abusers in protest scenarios. In a society where violence against women is still not taken seriously, it is unclear how movement audiences could be expected to take violence against animals seriously through misogynist imagery of this kind.

 

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Love, Sex, and the Animal Liberation Front

Man in ski mask kisses woman in black hoodie
Image from Animal Freedom Fighters Unite Facebook group

More so than other factions of the Nonhuman Animal rights movement, the “liberation” or “direct action” faction (frequently associated with the Animal Liberation Front) often engages symbolism of human-to-human love, intimacy, and sex in its activist narrative.

Consider Love and Liberation: An Animal Liberation Front Story, a romance novel following a young female activist who falls in love with another direct action activist, the two of them bonding over illegal actions in the name of anti-speciesism.

Cover of Love and Liberation

Consider also the direct action comic, The Liberator, male-created with a male and female protagonist. The female-bodied hero, however, tends to be drawn for the male-gaze, large breasted and sometimes bra-less.

Liberator

More than other factions of the movement, the direct action faction relies on narratives of heroism, machismo, and domination. As with any hero’s tale, the “girl as reward” must be present. In a previous essay, I note the “Liam Neeson effect,” whereby Nonhuman Animals are feminized and their plight exploited as a plot device to excuse hypermasculine vigilantism and violence. “Direct action” activism hopes to attract members and new recruits by creating an opportunity for boys and men to prove their manhood and become real-life superheroes. Steve Best, a leader of the ALF faction, has stated that it will be the media coverage of this type of activism which will motivate and inspire viewers to take up arms, so to speak. Love and sex must be part of this opportunity, as becoming a “man” necessitates power over the feminine.

Relatedly, ALF activists also frequently pose with Nonhuman Animals as loving and thankful. Most of these survivors are undoubtedly relieved, but we must keep in mind that media is not created by accident, and images are carefully chosen to convey a particular message. I see in this thankful animal trope the same patriarchal or paternalist concept: man as liberator and benevolent leader, woman and animal as grateful and dependent. Savior narratives, well-meaning though they may be, are inherently disempowering to the marginalized (this is a major concern in ally politics).

ALF member in ski mask cradling small monkey

Social movements consciously strategize in their media representations, using particular codes that the audience will be expected to accurately and favorably interpret. The ALF and other direct action collectives bank on our cultural literacy with misogyny and patriarchy in order for these scripts and codes to make sense. I question as to whether or not this hypermasculine script will translate for an anti-oppression future if we’re still speaking the same language of domination.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Three Reasons Why Veganism Needs Diversity

Two girls in hijabs caring for a cat. Reads, "Effective Advocacy Requires Diversity; Cite Women; Celebrate Women; Patriarchy never helped anyone"

Diversity matters in the vegan movement for three reasons.

First, social movement research indicates that a diversity of representatives will be more likely to resonate with a diverse audience, and a diverse audience is needed for social change.

Second, a diversity in leadership provides role models, which attracts and nurtures a diverse activist pool. Social psychological research supports that marginalized people find a sense of agency and belonging when they see people like them doing important work.

Third, a white-centric/male-centric movement relies on the very same hierarchies of power that facilitate speciesism.  As Audre Lorde famously stated, “The master’s tools will never dismantle the master’s house.”

Here is my challenge to you. Try going an entire week without citing, referencing, or promoting a male leader or a male-led project. Replace them with women/of color doing similar work. Highlight diversity instead of spotlighting privilege.

Then, expand your practice. Make it a habit to promote diversity in Nonhuman Animal rights spaces instead of defaulting to the status quo of men, all day, every day. Double-down on your anti-speciesism politics by maintaining an intersectional lens.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology and past Director of Gender Studies (2016-2018) with Monmouth University. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

The Urgency Of Activism: Friend or Foe of Progress?

Not Safe for Work: Contains Coarse Language

Minks in cage

By Michele Kaplan

One thing the Animal Rights movement is not short on is statistics. We have stats so exact, we have what is called “kill counters”, that tell you exactly how many marine animals, chickens, ducks, pigs, rabbits, turkeys, geese, sheep, goats, cows (and calves), rodents, pigeons (and other birds), buffalo, dogs, cats, horses, donkeys (and mules) and even camels have been killed, within seconds that it took to view a page on the internet.

And as we watch the numbers on the counter rapidly increase, taking less than a minute till the numbers are in the thousands (for many animals), what is the animal rights activist to do with that information?

Does one nod soberly, acknowledge the truth, and say something like “there is much work to be done. We keep fighting.”

Or does one intensely focus on the staggering statistics, the numbers that just … keep… rising, and say “There is no time to waste! The animals need us now!!!” This is The Urgency, (the activist panic) that if one is not careful, can swallow you whole.

And while The Urgency says “do… something! Hurry up! Go! Go! Go!!”, is the default answer to take immediate action? Can we remain mindful and aware that because we are in a state of urgency, that it is very much possible that it’s clouding our judgment, as to what constitutes as a good idea for the cause?

After all, when we are in a state of panic (activist or otherwise), often the dominant motivation is a strong desire to experience catharsis, to get relief from said emotion (whether we are conscious of that or not). This is not to say that an action can not be both cathartic and effective, this is to say that just because it feels good, it doesn’t necessarily mean that we are reaching beyond the choir.

Is it possible to be mindful in a state of urgency, that we can either tell someone “Fuck you!” or we can try to educate them, reach out, but that we can’t do both? That as activists we have to decide what we want to accomplish and ask ourselves : will this action, will this behavior, will these words work towards or against the goal? We all want to say “Fuck you!” sometimes, but what happens when we mistake this for effective activism? #KnowTheDifference

Can we, in our state of urgency, remain aware of triggering language? Can we remain aware that, yes while “holocaust” is defined as “destruction or slaughter on a mass scale”, and thus when we use it to describe the animal agriculture industry, we are using it in an accurate fashion, but it’s what the word is commonly associated with (the slaughter of humans on a mass scale), that will matter more in our outreach related conversations?

Can we be aware that having the truth is not enough? Can we be aware of vegan consciousness (and the varying levels of), and that it is simply not always realistic to expect nor demand instant vegan consciousness (that matches our own), knowing that the unlearning of deep rooted speciesism is a process, not a moment. Can we remember in a state of urgency, that unless we were born vegan, there was a time when we didn’t get it either?

Or in our state of urgency, is there no time to be aware of such things? And if that is the case, what exactly are we doing? Are we really helping the animals or are we just yelling “Fuck you”?

AUTHOR’S NOTE: This article was written with no intention to disparage or attack anyone in the community. The article was also written with no intention to put down anxiety or suggest that an anxious state is an inferior state. It is not. There is no inferior or superior emotional state and as with all emotional states, it is to our benefit (when possible) to be aware of how it may be influencing our thought process. This article is also not suggesting that the activist should be perfect at all times. No one is, as perfection does not exist. The only reason I am able to write about The Urgency (aka: the activist panic) in such detail, is because I have often experienced it myself in my own activism, and it is only when I stopped to examine my own behavior, and questioned what was I really accomplishing, was when I realized how The Urgency can impact one’s judgment, despite having good intentions. The article is also not written with the intention of telling anyone how to do vegan activism. It is merely asking questions for discussion. I still struggle at times, with how to reach beyond the choir, but I have learned that activism without self care is just a ticking time bomb waiting to go off.
EDITOR’S NOTE: “The Urgency” is frequently used to divert from pro-intersectional, critical thinking in advocacy spaces. It is also highly gendered in its expectation that women must put others first, thus shaming them for considering how urgency-based tactics could be hurtful to other women. Read more in the essay, “What Are You Doing to Help Animals Right NOW?” hosted on Coreyleewrenn.com.

This essay originally appeared on Rebelwheels’ Soapbox on April 4, 2016.


me in wheelchairMichele Kaplan is a queer (read: bisexual), geek-proud, intersectional activist on wheels (read: motorized wheelchair), who tries to strike a balance between activism, creativity and self care, while trying to change the world.