Girl Power: How Dairy Pornifies Motherhood

Dairy cow in field, reads "Girl Power." Ad for dairy products.

The capitalist system is a degendered one. Although capitalism heavily relies on female bodies, this reality is relatively obscured from popular consciousness. Advertisements selling hens’ eggs or cows’ milk exemplify this phenomenon. Although hens and cows are often anthropomorphized as “girls” or “ladies,” their mother status is frequently concealed.

In a typical advertisement for Bregott dairy products, for instance, a cow stands in a sunny field under a bright blue sky. The image reads “Girl Power.” On Bregott’s Instagram page, dozens of portraits capture these “girls” as they graze, relax, and play. Very rarely are the children of these “girls” pictured. Indeed, the invisibility of childbirth, nursing, and parenting is a consistent theme.

Images from Bergott including cows walking through fields, resting together, and wearing a wreath of flowers on their head

Consider also the “Happy Cows Come from California” television campaign for Real California Cheese or Laughing Cow’s advertising imagery. These cows are shown as giggling, trivial, and carefree. These are not depictions of ideal mothers, or even competent mothers. Depicting these cows as mothers would disrupt the fantasy presented to the human consumer; the presence of calves forces the viewer to acknowledge the intended purpose of cows’ breast milk.

 

Instead, farmers are more frequently pictured nurturing calves, when calves are visible at all. Farmers are thus presented as caring stewards, while the bovine mothers are dematernalized as silly and immature good-time girls. Characterized as such, they are not to be taken seriously as willing participants in this seemingly harmless, live-and-let-live industry.

It is worth considering that “girl” language encourages consumers to only superficially conceptualize dairy cows as female. Subsequently, the audience will not be invited to acknowledge that they are actually mothers. Motherhood reminds the audience that these animals do not exist solely for the pleasure of the consumer. It is a reminder of their connectedness in complex social relationships, their responsibilities for others, their love for others, and others’ love for them.

Cow grooming calf

Motherhood is essential to the reproduction of the capitalist system, but it must be hidden from the public sphere, lest its sentimentality interfere with cold and rational business. That said, it is also true that characterizing mothers as “girls” is certainly accurate in the sense that these are immature cows who are still juveniles themselves. While bovines live an average of two decades, their average age at slaughter is just four or five years. In this way, their own childhoods are erased as well.

As Carol Adams has indicated, pornography extends beyond the consumption of women’s bodies to include that of other animals as well. Pornography encourages the viewer to consume without emotional attachment, infantalizing adults, sexually exploiting children, and erasing the inherent violence in production. Flesh-eating consumers are thus encouraged to become “playboys,” enjoying the pleasures of nonhuman bodies, guilt-free with no strings attached.

Playboy Ad from 1960s showing a shirtless man in a bathroom with two women wearing only towels Playboy cover from the 1960s showing a model who looks underage wearing a nightie and holding a pen and a pink envelope Playboy cover from the 1960s showing a nude model with pigtails and tube socks squeezing a teddy bear

 

ARationalApproachtoAnimalRights

You can read more about intersections of gender, capitalism, and Nonhuman Animal rights in my 2016 publication, A Rational Approach to Animal Rights.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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The Woman as Sexy Dying Animal Trope

Women crouch in filthy cages, dressed in rags, looking around in fear; promo image for "The Herd"

Too frequently in anti-speciesism advocacy, women become stand-ins for Nonhuman Animals suffering from extreme human violence and degradation. It is not by chance that women predominate in these roles. Women are selected (or self-select) because it culturally “makes sense” to audiences that sexualized violence will be aimed at women. If men, a relatively privileged group, were to substitute the vulnerable and suffering Nonhuman Animals, it just wouldn’t compute.

Women are regularly subject to violence and degradation, so they become the “natural” choice when staffing campaigns. Women in the audience, too, are familiar with the normalcy of misogyny, and perhaps social movements hope to trigger them into supporting the cause by tapping into their fears and traumas. Such a tactic begs the question as to how aggravating inequality for women could reduce inequality for other animals.

Consider the vegan advocacy film, The Herd. Status quo misogyny predominates, and there is arguably nothing that sets this film apart from standard sexist and violent horror movies except the good intentions of the filmmakers. The script is exactly the same: young, thin, white women, naked or nearly naked, are sexually brutalized for the titillation of the audience.

https://vimeo.com/119688523

I ask activists to consider how replicating violent, misogynistic media could, logistically, disrupt oppressive thinking about other vulnerable demographics. Further, I believe it is ethically problematic to contribute to a culture of woman-hating in a world where actual violence against actual women continues to happen so frequently that it can only be described as normal. Images have power, and these images should be used responsibly in service of social justice. It is both unwise and immoral to capitalize on sexism to advance anti-speciesism.

In the video linked below, I have compiled a number of images to illustrate the woman as sexy dying animal trope. This is a pattern that extends across a number of organizations, notably PETA, but also LUSH Cosmetics, 269life, and others. Consider what it means when activists instinctively position women as representatives of speciesist violence. Consider also the privilege afforded to men who are less frequently used, but also the dangers in positioning them as abusers in protest scenarios. In a society where violence against women is still not taken seriously, it is unclear how movement audiences could be expected to take violence against animals seriously through misogynist imagery of this kind.

 

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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The Urgency Of Activism: Friend or Foe of Progress?

Not Safe for Work: Contains Coarse Language

Minks in cage

By Michele Kaplan

One thing the Animal Rights movement is not short on is statistics. We have stats so exact, we have what is called “kill counters”, that tell you exactly how many marine animals, chickens, ducks, pigs, rabbits, turkeys, geese, sheep, goats, cows (and calves), rodents, pigeons (and other birds), buffalo, dogs, cats, horses, donkeys (and mules) and even camels have been killed, within seconds that it took to view a page on the internet.

And as we watch the numbers on the counter rapidly increase, taking less than a minute till the numbers are in the thousands (for many animals), what is the animal rights activist to do with that information?

Does one nod soberly, acknowledge the truth, and say something like “there is much work to be done. We keep fighting.”

Or does one intensely focus on the staggering statistics, the numbers that just … keep… rising, and say “There is no time to waste! The animals need us now!!!” This is The Urgency, (the activist panic) that if one is not careful, can swallow you whole.

And while The Urgency says “do… something! Hurry up! Go! Go! Go!!”, is the default answer to take immediate action? Can we remain mindful and aware that because we are in a state of urgency, that it is very much possible that it’s clouding our judgment, as to what constitutes as a good idea for the cause?

After all, when we are in a state of panic (activist or otherwise), often the dominant motivation is a strong desire to experience catharsis, to get relief from said emotion (whether we are conscious of that or not). This is not to say that an action can not be both cathartic and effective, this is to say that just because it feels good, it doesn’t necessarily mean that we are reaching beyond the choir.

Is it possible to be mindful in a state of urgency, that we can either tell someone “Fuck you!” or we can try to educate them, reach out, but that we can’t do both? That as activists we have to decide what we want to accomplish and ask ourselves : will this action, will this behavior, will these words work towards or against the goal? We all want to say “Fuck you!” sometimes, but what happens when we mistake this for effective activism? #KnowTheDifference

Can we, in our state of urgency, remain aware of triggering language? Can we remain aware that, yes while “holocaust” is defined as “destruction or slaughter on a mass scale”, and thus when we use it to describe the animal agriculture industry, we are using it in an accurate fashion, but it’s what the word is commonly associated with (the slaughter of humans on a mass scale), that will matter more in our outreach related conversations?

Can we be aware that having the truth is not enough? Can we be aware of vegan consciousness (and the varying levels of), and that it is simply not always realistic to expect nor demand instant vegan consciousness (that matches our own), knowing that the unlearning of deep rooted speciesism is a process, not a moment. Can we remember in a state of urgency, that unless we were born vegan, there was a time when we didn’t get it either?

Or in our state of urgency, is there no time to be aware of such things? And if that is the case, what exactly are we doing? Are we really helping the animals or are we just yelling “Fuck you”?

AUTHOR’S NOTE: This article was written with no intention to disparage or attack anyone in the community. The article was also written with no intention to put down anxiety or suggest that an anxious state is an inferior state. It is not. There is no inferior or superior emotional state and as with all emotional states, it is to our benefit (when possible) to be aware of how it may be influencing our thought process. This article is also not suggesting that the activist should be perfect at all times. No one is, as perfection does not exist. The only reason I am able to write about The Urgency (aka: the activist panic) in such detail, is because I have often experienced it myself in my own activism, and it is only when I stopped to examine my own behavior, and questioned what was I really accomplishing, was when I realized how The Urgency can impact one’s judgment, despite having good intentions. The article is also not written with the intention of telling anyone how to do vegan activism. It is merely asking questions for discussion. I still struggle at times, with how to reach beyond the choir, but I have learned that activism without self care is just a ticking time bomb waiting to go off.
EDITOR’S NOTE: “The Urgency” is frequently used to divert from pro-intersectional, critical thinking in advocacy spaces. It is also highly gendered in its expectation that women must put others first, thus shaming them for considering how urgency-based tactics could be hurtful to other women. Read more in the essay, “What Are You Doing to Help Animals Right NOW?” hosted on Coreyleewrenn.com.

This essay originally appeared on Rebelwheels’ Soapbox on April 4, 2016.


me in wheelchairMichele Kaplan is a queer (read: bisexual), geek-proud, intersectional activist on wheels (read: motorized wheelchair), who tries to strike a balance between activism, creativity and self care, while trying to change the world.

When Social Justice Ignores Marginalized Vegans

Dejected pony ignored by larger herd of horses
Shunned pony image from viral AmazonUK commercial.

By Lauren McGrath

Along with defending animal exploitation, asking repetitive questions, and constantly derailing arguments, a favorite pastime of non-vegans as of late seems to be their use of the Social Justice moniker in order to justify their non-veganism. Instead of attacking systems that exploit human and non-human animals alike, the warriors of the almighty keyboard are far more interested in using poor campaigns to justify the torture and murder of innocent non-human animals. They are more than happy to speak over the voices of marginalized members of society who choose to lead an ethical lifestyle in order to assert that no, they are the most ethical of all because they are acting as true allies. Or… something like that. Either way, imagine the energy these blue-in-the-face talkers could be expending on helping to make veganism mainstream and accessible? It’s an interesting combination of trying to play The Ultimate Ally and simple bacon obsession, and there’s no way around this.

Let’s get an uncomfortable truth out of the way; there are certainly vegan organizations who take part in all sorts of bullshittery. From the rampant sexism of PETA to DxE’s constant struggles with racist members, (links for both back to Ecorazzi pieces) the animal rights community does not always act in the best interest of all species. Unfortunately, this is a widespread phenomenon that all activist movements must face and deal with in the same ways. Singling animal rights out, however, is unfair. It’s singled out because of cultural norms of violence and a societal obsession with meat consumption, undoubtedly. Veganism is such an easy target because society at large has created such mountainous misconceptions about it as a social movement. Every time an article critiquing veganism from a non-vegan is released, the author seems to expect vegans from marginalized backgrounds to take the attack lying down.

Last week, I wrote about former vegan Mickey Z.’s anti vegan tirade, and his blatant erasure of non-white, non-male, and poor vegans. “I’m sure plenty of you are itching to assure me that none of your friends behave like this. (None, you claim!) Hey, I personally know some amazing humans who happen to follow a plant-based lifestyle but sorry, that doesn’t alter the overall reality,” he wrote, using a brush to paint one of the most broad takedown attempts I’ve ever seen. “As someone who was immersed in the inner circle of veganism for two decades, I can speak from vast personal experience. So please spare me and everyone else the “not all vegans” defense.”

It’s the #notallvegans bullshit that really sets me off. The “out” vegan movement is diversifying at a rapid rate, with oppressed groups carving out their own spaces. Many of these groups have been at work for years publishing essays in regards to critical theory an animal rights, applying it both to the animal rights movement, and larger societal systems. Believe it or not, vegans can examine the world while also being reflective!

In terms of feminist theory, feminism with a focus on animal rights has existed for decades now. With theorists and strategists such as Corey Lee Wrenn’s The Vegan Feminist Network, Carol J. Adams, and organized efforts such as Collectively Free that highlights grassroots feminist-vegan movement and thought, one must be willfully ignorant in order to not know how powerful vegan feminism is. Many feminists object to feminism and veganism being used in the same breath. They claim that our discussion about the female reproductive system and how it is exploited is taking part in biological essentialism. In truth, it’s the animal agriculture industry that has worked so very hard to gender the animals that they exploit. I would love to speak in more gender neutral terms when discussing the rape of dairy cows or fixation on chicken’s ovums. Unfortunately, farmer’s obsessions with feminizing “their girls” makes veganism a feminist issue whether we’re attaching gender to individual animals or not.

Everyday Feminism recently published an article called “4 Ways Mainstream Animal Rights Movements are Oppressive.” What I found the most disturbing about the article is that it rushes past minority, non-male and queer led movements without really celebrating or giving credit to the hard work they are doing. Author Mahealani Joy lists ways that the “mainstream” movement (defined in the article as groups such as PETA) is oppressive without examining veganism itself. Critique of the mainstream movement is so incredibly important, but it was a huge failure to simply name drop three grassroots movements that are inclusive as a means of “covering all the bases”. “The thing is, those people and the work they are doing is not what most people think of when they think of veganism, vegetarianism, and animal rights,” writes Joy. It’s because of commentary that focuses so strongly on PETA above all else that this problem exists to begin with, and Joy is participating in the silencing of progressive vegan movements by speaking over inclusive vegan movements. To their credit, the piece does highlight that as vegans, less focus needs to be put on aligning ourselves with large organizations and doing more work from the bottom up to prevent misconceptions from taking on lives of their own.

Friends, I’ll take one for the team here. I’ll be the one who says “not all vegans,” because it is so very true. Non-white, non-male, and poor vegans have been thrown under the bus for far too long and used as props and tools for anti-vegans to continue to mislead members of the social justice community. It’s time we stand together as a movement to move past the lies that are told about us.


Click here to visit the author’s website.

Fifty Shades of Chicken

TRIGGER WARNING: Contains graphic descriptions of rape and violence against women and other animals.

NOT SAFE FOR WORK: Contains graphic sexual language and disturbing images of violated animals.

Roasted chicken corpse bound in twine

Vegan feminists argue that oppression is intersectional. In particular, the ways in which women are exploited and harmed are very similar to the ways in which other animals are. A shining example of this intersection is found in Fifty Shades of Chicken, a cookbook that parodies Fifty Shades of Grey (a best selling novel which glamorizes submissive sexuality and violence against women).  Fifty Shades of Chicken, a book “for chicken lovers everywhere,” takes this disturbing subject matter to another level of degradation.

Throughout the book, a chicken’s body is used to replace that of a woman, and she is referred to as “Chicken” or “Miss Hen.” The choice of “chicken” was not accidental. Chickens eaten by humans are almost always female.  The body parts of chickens (breasts, legs, thighs) are often applied to that of human women, and human women are often called “birds,” “chicks,” “chickens,” or “hens.”

The cookbook features several images of a muscled, shirtless man dominating a chicken’s corpse with weapons, kitchen utensils, and binding (twine). In one image he is shown sodomizing her with an upright roasting device.  In others, he is shown penetrating her with a baster and shoving cream into her bottom with his fingers. Most of the photographs of the finished “product” show the bird’s body splayed and ravaged. She is posed pornographically to mimic a defiled human woman.

Man in an apron firmly places a chicken's corpse onto a funnel

The chef known as “Blades” sodomizes “Miss Hen” with the “erect member” of a vertical roaster.

The recipe titles are also disturbing:

  • “Popped-Cherry Pullet”
  • “Extra-Virgin Chicken”
  • “Please Don’t Stop Chicken”
  • “Jerked Around Chicken”
  • “Mustard Spanked Chicken”
  • “Cream-Slicked Chick”
  • “Chile-Lashed Fricassee”
  • “Skewered Chicken”
  • “Steamy White Meat”
  • “Bacon Bound Wings”
  • “Dripping Thighs”
  • “Thighs Spread Wide”
  • “Chicken Thighs Stirred Up and Fried Hard”
  • “Red Cheeks”
  • “Pound Me Tender”

And my favorite:

  • “Hog-Tied and Porked Chicken”

It is a regular smorgasbord of entangled oppression, violence, sexism, and speciesism.

These recipes are inextricably representative of rape culture. Sexualized violence is presented as normative, the female body is objectified as a passive recipient of male desire and aggression, and the obligatory obsession with virginity and female purity is highlighted.

Shirtless, heavily-muscled man prepares to bind a chicken's corpse on a cutting board

Chapter Two, “Chicken Parts and Bits,” literally reenacts the fragmentation of the female body into consumable pieces which are wholly divorced from the person they once belonged to. This objectification erases personhood and makes exploitative consumption all the more palatable.

The recipe instructions also entail graphic violence, domination, and control:

Much pleasure and satisfaction is to be had from tying up your bird.  Not only does it show your chicken who’s boss, but a tight binding ensures the chicken cooks exactly how you want it–evenly, moist, and tender.  It also closes off the chicken’s cavity, so the juices swelling within can’t spill out, at least not until you’re ready for them.  (p. 34)

Using large, strong kitchen shears and a confident hand, forcefully cut the backbone out of the chicken; first cut along one side of the backbone, then cut along the other side until it releases, then pull it out.  Gently spread the bird open, pressing down on the breast to flatten it (see Learning the Ropes).  Massage the flesh with 1 1/2 teaspoon of salt. (p. 116)

Position the chicken’s nether parts over the vertical roaster’s erect member and thrust the bird down.  Tuck her wing tips up behind her wings, behind her body.  Tie her legs together with a piece of butcher’s twine or cooking bands […] (p. 120)

It reads like a manual for serial killing.

Several gruesome pornographic narratives were included to preface the recipes and work the reader up into a hot bother for the pleasurable consumption awaiting them. Take this example from “Backdoor Beer-Can Chicken”:

‘Hush,’ he says.  He smile and holds up a beer can.

‘Yes, baby, have a drink, I’m sure you need it.’

‘Oh, no, this is not for me, Chicken.’  He quirks his mouth into a wicked smile.

Holy f***…Will it?  How?

I gasp as he fills me with its astonishing girth.  The feeling of fullness is overpowering.

He rests me on the grill and I can feel the entire world start to engorge.  Desire explodes in my cavity like a hand grenade. (p. 137)

Or this story from “Flattered Breasts”:

Suddenly he seizes me and lays me out on the counter, claiming me hungrily.  His fingers pull me taut, the palms of his hands grinding my soft white meat into the hard granite, trapping me.  I feel him.  His stomach growls, and my mind spins as I acknowledge his craving for me.

‘Why must you always challenge me?’ he murmurs breathlessly.

‘Because I can.’ My pulse throbs painfully.

He grabs a fistful of kosher salt.

‘I’m going to season you now.’

‘Yes.’  My voice is low and heated.

He reaches for a rolling pin, then hesitates, looking at me.

‘Yes, please, Chef,’ I moan.

The first blow of the rolling pin jolts me but leaves behind a delicious warm feeling.

‘I.  Will. Make.  You.  Mine.’  he says between blows. (p. 62)

These narratives often present the chicken’s corpse as a willing accomplice. This is quite telling, given that she was beheaded and drained of blood days before she arrived in this man’s kitchen under saran wrap. This narrative of willingness is ubiquitous in rape cases and pornography. Even girls and women who are drugged or unconscious are frequently considered “willing.” It is therefore not surprising that a decapitated corpse, in the case of Miss Hen, is depicted as consenting.

As with other females, Miss Hen’s sexuality is strictly controlled and meant only for male entitlement. The relationship of domination that makes consent an impossibility, privileges men, and leaves women and Nonhuman Animals in a position of subservience is obscured. Instead, this chicken is “free-range,” implying that she has a choice in the matter.

What is worse, these actions are supposedly done out of “love” and for her pleasure. It is not enough that women and Nonhuman Animals submit to male superiority, they must also be seen as enjoying their subjugation. If the consumer was made aware of the immense suffering that lies beneath the surface of pornography, prostitution, exotic dancing, dairy, “meat,” “leather,” zoos, horse racing etc., the pleasure of that consumption would be challenged. Previously unexamined oppression would come to light. What a buzz kill.

This book takes the male fantasy of ultimate control over a humiliated, submissive woman to its full fruition. Men cannot legally coerce women into obliging sex slaves through force and fear. They cannot legally fragment women into their body parts, strip them of their identity and self-efficacy, or pulverize and consume their bodies for sexual gratification (though more men than we like to admit do). However, men can have the next best thing–they can humiliate, torture, dismember, and objectify a female Nonhuman Animal for pleasure. He can molest her, sodomize her, rape her, bind her, break her, “pork” her, and “slick” her with cream to the point of physical arousal and salivation.

Whether the victim is human or nonhuman, the script is the same. Control over the vulnerable is sexualized; domination and power is hot stuff. And it’s completely legal, with full support from a patriarchal society.

He continues to fondle my liver with his fingertips until I can’t stand it.

He gently places my quivering offal into a skillet where some softened onions are waiting for me.  Holy f****** s***…we’re cooking in the middle of a party?  Everyone’s mingling and chatting, but I am not paying attention.  He stirs my insides with a deft wooden spoon, around and around [ . . . ] (p. 103)

As traumatizing as this book is on its own, what is perhaps most upsetting is the complete lack of criticism from the general public. The book racks up rave reviews by Amazon users who are beside themselves with laughter, folks who can’t get over just how darn clever this book is.  Violence against women and Nonhuman Animals is often trivialized, masked by humor, downplayed, and made more or less invisible…but surely, the triggering offensiveness of this book could not be ignored? Not so. At the time of this writing, Fifty Shades of Chicken enjoys a whopping 5 out of 5 stars on Amazon.

The message could not be clearer:

Women=Nonhuman Animals=Sexualized=Dominated=Meat=Objects of Pleasurable Consumption

and

Nonhuman Animals=Feminized=Sexualized=Dominated=Meat=Objects of Pleasurable Consumption

. . . and apparently this is a hoot.

An adaption of this essay was published in 2013 in Relations: Beyond Anthropocentrism 2 (1): 135-139.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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How Veganism Became an Integral Part of My Feminism

Woman lying in snow with a bear
Photo by Katerina Plotnikova

By Anna Varga

In Carol J. Adams’ 1990 groundbreaking eco-feminist text The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory, she takes the reader on a journey that touches on patriarchy, meat-eating, feminism, veganism (though Adams calls it vegetarianism, as a vegan herself she addresses dairy and egg production), and the ways in which each influence one another. One of Adams’ most pervasive theories compares the ongoing oppression of women and consumption of animals as influenced by their roles as “absent referents,” which divorces the consumable object (figuratively as the female body and literally as the animal body) from the individual.

When I was first introduced to this text in college, I was an active and enthusiastic meat-eater. I once had a fleeting thought that I could try vegetarianism, but it was quashed pretty quickly when my breakfast sausages arrived. I even teased a friend of mine for being vegetarian. I didn’t give a second thought to the ethics of eating animal products because I cared about problems already! I was active in the feminist group at my university. I understood systemic oppression and as I learned more my eyes were opened to the most insidious injustices that faced humans. In sum: I cared deeply about addressing my own internalized biases, but only if it didn’t involve an upheaval of my everyday behavior.

Adams’ work was presented to my feminist group during the spring semester of my sophomore year. The woman presenting showed us images and advertisements in which farmed animals and women were interchangeable, treated as equal players in the eyes of the intended (meat-loving, heterosexual, male) audience. With warning of violence, we briefly watched footage from Earthlings (I closed my eyes). We were shown a White Castle advertisement in which a pig dances seductively and pours on herself barbeque sauce (described as “sweet, saucy, and oh so naughty”), resulting in the hooting and hollering of the male audience. In one heartbreaking photo, a pregnant sow documented in an undercover investigation of Iowa Select Farms was in a crate she couldn’t move in, attached to which was a card that described her as a “FAT/SELFISH BITCH.”

Sows crammed into gestation crates; identification paper attached to the top of the cage reads, "FAT/SELFISH BITCH"
Image from Mercy for Animals

We were captivated by the presentation. But, of course, following the meeting the majority of us did nothing to change. That would require too much effort when we could, alternatively, do nothing. We were engaged in learning more about and fighting human injustice, and adding farmed animals into our circle of compassion felt more like a chore than a choice. We didn’t want to acknowledge that refusing to eat animal products was as much a rejection of participation in suffering as anything else we strove to do. While outwardly agreeing the presentation brought our attention to disturbing information and offered avenues for action, we were internally defensive due to prior exposure to vegan activism. We perceived PETA to be the face of veganism and therefore extended our judgment of the organization onto all vegans. PETA’s alarming willingness to objectify women to make a point required us as feminists to dislike them and, consequently, all vegans.

Despite our skepticism, we had living proof that at least two vegans, Carol J. Adams and the woman presenting Adams’ work to us, cared about both feminism and veganism. To justify our unwillingness to make fundamental changes in our behavior, we claimed excuses that many people make when encountering veganism for the first time. We lived on campus and had to rely primarily on dining hall food, which had vegan options but certainly not as many as there were non-vegan options. And vegans have so many health concerns, right? (We couldn’t be certain the speaker didn’t have protein, calcium, and B-12 deficiencies!) We really couldn’t live without cheese—being vegan was an ascetic lifestyle that some could handle but most couldn’t, and we feigned sadness when conceding we were part of the latter group. Our friends liked to get burgers and go to the local ice cream shack, and we would be left out. Plus, our families ate animal products, what would we do when we went home? We had a laundry list of excuses that sounded really convincing and we hid behind them. I remained staunchly non-vegan, but all the information I had been exposed to during the one-hour meeting stayed in the back of my mind and slowly ate at me.

At the end of that year I found myself eating a hamburger as my mother boasted about how much I had always loved animals. I never played with dolls, but I had piles of stuffed animals and absolutely loved cats, dogs, horses, and even hamsters (I have pictures of myself as a child with nearly every animal I ever met as proof). I looked at my hamburger and it was no longer simply beef. It was an animal who was killed, ungraciously and without necessity, to become an object for my consumption.

Well, shit. Here I was halfway through a burger, uncomfortably burdened by two distinct realizations: 1) the list of excuses I began making nine months earlier suddenly seemed entirely inadequate and 2) Adams was right (she, too, realized her hypocrisy while consuming a hamburger). For the first time I understood Adams’ politicized version of the absent referent.

One does not eat meat without the death of an animal. Live animals are thus the absent referents in the concept of meat. The absent referent permits us to forget about the animal as an independent entity; it also enables us to resist efforts to make animals present. (51)

The absent referent allows us to buy prepackaged meat at the grocery store without reflecting upon the living animal it was part of not long before, and what conditions she lived and died under. It allows us to order ice cream without recognizing that milk can only be obtained by (typically artificially) impregnating a cow and separating her from her baby, and without considering what happens to that baby, or his mother. We can eat an omelette at brunch without thinking of the millions of male chicks who are ground up alive or suffocated each year because they are worthless in the egg industry, chowing down with nary a thought that the “cage-free” eggs we’re charged extra for might only be a marketing tactic. The role of living animals as absent referents means “I want these leather shoes!” is rarely followed with, “I love the feel of animals’ hides and skin on my feet.” We celebrate the success of one cow escaping the slaughterhouse and the kindness of a family rescuing a piglet found in the snow but have difficulty applying that compassion when considering the approximately 140 million cows and pigs that are slaughtered throughout the course of a year in the US. We see the individual animal when she presents as a fighter—as desperately wanting to live—and only then does she deserve her life. When she doesn’t earn that recognition, she ceases to deserve any thought at all. Without a publicized escape attempt she is not an animal who may have desperately wanted to live, but a product to be bought and the absent referent at the dinner table.

The absent referent is eagerly upheld by eateries who have a stake in the willing naïveté of their customers. The “farm-to-table” movement gets its popularity from its we-put-our-foot-down demand of “humane” meat, dairy, and eggs. Restaurants participating in this movement strive to only serve “antibiotic-free pork” and “pasture-raised dairy” as if they have a garden patch with flowers that spurt cows’ milk and bacon that grows like a root vegetable. The terms hide and further prevent us from acknowledging the experiences of “happy” cows, who are forcibly impregnated as often as possible so we can enjoy the milk they’ll produce as a consequence of pregnancy. Once these “pasture-raised” cows have had a few calves and are “spent,” they’re killed as well.

Animals are made absent through language that renames dead bodies before consumers participate in eating them. Our culture further mystifies the term “meat” with gastronomic language, so we do not conjure dead, butchered animals, but cuisine.” (51)

Neither Adams nor I mean to imply people don’t know the general source of food. Rather, we critique the widespread and harmful adoption of fantasies like grassy hills, happy cows, and harmless slaughter. It is the willful ignorance on the part of the consumer and the encouragement of ignorance on the part of the provider that play an important role in the continuance of consuming animal products. Animals are given positive emotions for marketing purposes, but we refuse to believe they can and do suffer.

Without its referent point of the slaughtered, bleeding, butchered animal, meat becomes a free-floating image. Meat is seen as a vehicle of meaning and not as inherently meaningful; the referent ‘animal’ has been consumed. (59)

The living animal becomes an object to purchase and consume, experiencing unimaginable conditions throughout his life before parts of his body hit shelves in time for the Sunday rush. The living animal loses his identity in the food process, advertised only as “grass-fed steak” or “pasture-raised beef,” already an object when describing a time during which he was very much alive and not yet butchered body parts. As the absent referent, the animal never lived nor was he slaughtered, he was only a dozen cuts of meat in a field, patiently waiting for his time.

Despite initial resistance, my feminist roots eventually brought me to vegetarianism and then veganism. I began noticing the shared language surrounding the treatment of women and animals. Objects to be consumed. Loss of identity during objectification. Mouth-watering breasts, legs, thighs, and rumps. Being reduced to body parts for others’ enjoyment. Adams offers additional insight regarding how the absent referent relates to the politics of reproductive justice. Adding to Adams’ politicized concept of the absent referent, I conclude that human suffering, like the suffering of animals during the process of objectification, is a hidden cost of the consumption of meat. I watch how we not only ignore the routine suffering and death of the animals when choosing a package of chicken wings, we also turn a blind eye to the serious health implications of working in a poultry slaughterhouse. The absent referents are slaves in the seafood industry, and families affected by factory farm pollution. The mechanism that allows us to overlook injustices like these against humans is the same that allows us to sit down at dinner without considering the lives, suffering, and deaths of the animals that made it possible.

Being a feminist vegan is not changing the world single-handedly; the real changes take a group effort and for that I’m thankful for activists who understand the prevalence of human and non-human animal  suffering and strive to address both. However, my participation in both movements did change me: it made me more aware of the world I live in and how I can act within our current society to avoid contributing to systems of oppression.

My veganism has been a reconciliation of existing ideologies and concepts I once could not adopt because they were so inconvenient and unfamiliar. Already a feminist, veganism was a step outside the path I was already comfortable taking. Adams opens The Sexual Politics of Meat with, “My becoming a vegetarian had seemingly little relationship to my feminism—or so I thought. Now I understand how and why they are intimately connected, how being a vegetarian reverberates with feminist meaning” (23). Like Adams, I also realized my vegetarianism had and my veganism has everything to do with my feminism and the reality is clear: the parallel suffering of women and animals in their roles as the absent referents will continue to exist as a consequence of objectification so long as we continue to deny their fundamental interconnectedness.

 


Anna Varga is a feminist and vegan advocate living in Washington, D.C. with her partner and two cats, and is particularly passionate about the ways in which vegan politics and theory can and do address both human and non-human animal suffering.