V-Rated: Sexualizing and Depoliticizing Veganism

Posted on May 27, 2021 by Vegan Feminist Network

After much ridicule and resistance, veganism seems to be reaching a tipping point in popularity, cultural assimilation, and institutional accommodation in the West. Indeed, the 2021 Veganuary event pulled a record 600,000 registrants, while hundreds of stores and restaurants eagerly provided new products and specials to facilitate the trend. A year prior, veganism was even recognized as a protected belief in the United Kingdom.

Yet, with any successful political movement comes the predictable countermovement tasked with troubling mobilization efforts and preserving the status quo. For the vegan movement, its opposition takes many forms. This has included newly formed laws designed to protect the secrecy of animal agriculture (Martin 2015, Simon 2013), recharacterize vegan activists as terrorists (Wright 2015), redefine common food terminology and labeling to exclude plant-based options (such as “mayo,” “milk,” and “burger”) (Kleeman 2020), and cast doubt on vegan healthfulness with state-funded marketing campaigns (Nibert 2003). Opposition also materializes in the cultural realm with vegans routinely mocked, marginalized (Cole and Morgan 2011), and feminized (Adams 2000; Gambert and Linné 2018).

It is veganism’s feminine association that has become its greatest point of vulnerability in a society that is, according to some feminist sociologists (Dines 2010), increasingly pornified, commodified, and antagonistic toward all things feminine. This begs the question: how can the popularity of veganism be reconciled within a patriarchal marketplace?

I suggest that veganism is regularly described by advertisers in fetishistic terms, likely as a means to resonate with audiences that have been increasingly cued by pornographic and androcentric scripts of consumption. In this way, it is reduced to a hedonistic, capitalist-friendly practice of pleasurable consumption that is very much in line with existing unequal social relations. Drawing on vegan feminist theory, I argue that the veganism—a political position that fundamentally challenges narratives of domination—poses a threat to patriarchal social relations. Subsequently, veganism is depoliticized by patriarchal practices of sexual objectification and capitalistic practices of commodity fetishism. Sexualization, I conclude, transforms veganism from a mode of resistance into a mode of complicity.

This talk, presented at the British Sociological Association’s Food Study Group Conference, is available to view here.

Works Cited

Adams, C. 2000. The Sexual Politics of Meat. London: Continuum.

Cole, M. and K. Morgan. 2011. “Veganphobia: Derogatory Discourses of Veganism and the Reproduction of Speciesism in UK National Newspapers.” The British Journal of Sociology 62 (1): 134-153.

Dines, G. 2010. Pornland: How Porn has Hijacked Our Sexuality. Boston: Beacon.

Gambert, I. and T. Linné. 2018. “From Rice Eaters to Soy Boys: Race, Gender, and Tropes of ‘Plant Food Masculinity’.” Animal Studies Journal 7 (2): 129-179.

Kleeman, J. 2020. Sex Robots & Vegan Meat. London: Picador.

Dr. Wrenn is Lecturer in Sociology at the University of Kent. She received her Ph.D. in Sociology with Colorado State University in 2016. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She is the co-founder of the International Association of Vegan Sociologists. She serves as Book Review Editor to Society & Animals and is a member of the Research Advisory Council of The Vegan Society. She has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute and has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Environmental Values, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis.

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Armie Hammer’s Alleged Cannibalistic Fantasy is the Ultimate Manifestation of Misogyny

Posted on February 13, 2021 by Vegan Feminist Network

By Antonia Georgiou
Trigger warning: This post discusses extreme violence including rape.

Privileged and powerful men, as we learn time and time again, feel that they can get away with all manner of abuse against women. But when #armiehammer began trending recently, no one was quite prepared for the horrific nature of the accusations. The Call Me By Your Name star is facing allegations of indulging in violent sexual fantasies involving cannibalism, rape, and bloodsucking. Whether these claims are true or not, past statements made by the actor are testament to his hatred of women. Hammer was once quoted as saying, “I liked the grabbing of the neck and the hair and all that. But then you get married… You can’t really pull your wife’s hair. It gets to a point where you say, ‘I respect you too much to do these things that I kind of want to do.’” The debate as to whether certain women are “worthy” of respect is frequently propagated by misogynists; that is, women perceived as being of less value may be subjected to degrading acts, whereas women who uphold the traditional gender role of, say, wife or mother deserve respect.

Hammer’s purported behaviour is merely an extension, albeit an extreme one, of what powerful men in Hollywood have been getting away with for decades. The list of men accused of sexual misconduct seems to grow every day; some face repercussions, while others are either forgiven or their actions are swiftly swept under the carpet. Hammer, it seems, may very well end up in the latter category, with colleagues quick to dismiss the messages as fake news. This denial is demonstrative of the endemic nature of rape culture, as accusers are dismissed and distrusted, while their alleged abusers are painted as the real victims. Despite what his devotees may assert, dozens of screenshots of messages believed to have been written by Hammer exhibit a desire to quite literally consume women.

While there is nothing wrong with kinks involving consensual adults, an impulse to eat women is inherently misogynistic, and Hammer’s accusers have said that they did not consent to the alleged acts. According to one of the DMs, Hammer is claimed to have “cut the heart out of a living animal before and eaten it while still warm”. Tellingly, Hammer once revelled in posting gory photos of a dissected pig on his official Instagram, proclaiming with morbid glee that “He’s smiling!”

The patriarchy tells us that real men eat meat, but when man has conquered, killed, and consumed as many non-human animals as he can, he may then turn to another animal that he deems lowly, lesser, and, crucially, unequal to him: the human female. It is not enough for rich and entitled men to subjugate women through power imbalances; the ultimate manifestation of misogyny comes in tearing off a woman’s flesh, abasing her not simply through the patriarchal hegemony, but through the diminution of her very being. For these men, women are viewed as prey to be hunted, captured, and devoured. Though shocking, these alleged fetishes are an extreme symptom of pervasive misogyny whereby women are regarded as nothing more than vessels for male gratification, no matter how cruel and depraved the enactments may be. Moreover, cannibalism is a fundamentally selfish endeavour, which is symptomatic of a culture that centres itself on male pleasure, male needs, and women as the receptacles for whatever men desire.

In a recent interview with the Guardian, counsellor Michael Sheath explained that watching extreme pornography is a gateway into real life violence: “If you look at the videos on mainstream porn sites you can see ‘teen’ themes, ‘mom and son’ themes, lots of incestuous porn. It’s pretty deviant stuff. To watch this you have already lowered your threshold of what is acceptable. Porn is an entry drug for a lot of them.” While we may not know the reasons for Hammer’s purported predilections, their depraved nature is rooted in increasingly callous pornography, in which women are routinely beaten and abused for perverse gratification. The more violent the pornography, the less satisfied the viewer, resulting in further aberrant searches until the fantasies manifest in everyday life.

As with kinks, there is nothing wrong with pornography itself; the problem lies with a male-dominated industry that exploits women’s bodies and labour, for which they do not own the means, in unwaveringly aggressive and extreme enactments. When men grow accustomed to violent sex as the norm, there is a greater risk for women being subjected to this brutality in real life intimacy. For instance, when referring to raping a woman at knife point, Hammer allegedly laments that “everything else seemed boring” afterwards. As Sheath explains, “Think of young women emerging into the sexual world and meeting men who are into strangulation and anal sex. It’s not criminal, it’s not being reported, but as a social and cultural experience it’s really significant.”

Other DMs demonstrate a desire to be a slave master who owns his partners, as Hammer professes to a woman that he wants to “brand you, tattoo you, mark you”. One former girlfriend, Paige Lorenze, has claimed that Hammer branded her by carving his initial into the skin near her vagina, which is undoubtedly the uttermost emblem of his patriarchal dominance. The veracity of Hammer and Lorenze’s relationship has been confirmed by the former’s team, who assert that the acts were consensual and did not amount to abuse. Branding is one of the most monstrous weapons of domestic violence, and the ultimate means of control, so the extent to which such intrinsically misogynistic acts could be consensual is dubious at best. By viewing women as property for his sole ownership, Hammer exposes the true extent of his privilege, suggesting that art imitates life and he is perhaps not dissimilar from malevolent characters he has played in excellent, anti-racist films such as The Birth of a Nation (2016) and Sorry to Bother You (2018).

Whether these allegations are true or not, they shed light on a woman-hatred so endemic in society that supporters are quick to defend even the most heinous of accusations. But there is no doubt that such an extreme fantasy, the literal devouring and degeneration of women, is the pinnacle of misogyny.

Antonia is a London-based writer with degrees from Queen Mary University and UCL. She is culture editor at New Socialist where she writes primarily on film from a feminist perspective. A lifelong feminist and animal welfare advocate, her other areas of interest include mental health, disability rights, and an end to austerity

I SPONSORED A PUSSY: Cabbage Chicks and the Politics of Vegan Sexism

Posted on October 17, 2016 by Vegan Feminist Network

Sexist advocacy is normalized within the Nonhuman Animal rights movement. Most readers are likely aware of the infamous PETA campaigns that use the naked bodies of women to grab attention, but sexually objectifying vegan women “for the animals” might now be the status quo. Case in point: the Cabbage Chicks.

In 2013, a grassroots group based out of Milwaukee tabled the city’s PrideFest featuring two young white women, topless save for a pair of cabbage leaves glued to their breasts. Their nudity was exploited as a teaser to attract visitors, and they awarded stickers to those who took the bait and donated. The stickers read: “I SPONSORED A PUSSY.”

When criticized, the organization insisted that it was unaffiliated with the campaign. Apparently, these women came up with this idea on their own to “help draw attention” to the tent, and “they had fun doing it.” The organization’s president assured that dressing up in vegetable costumes was “empowering.” PETA takes a similar position in response to feminist critique.

Cheers to them, of course, if they indeed had fun and felt empowered, but this is far from an individual act. Naked protesters frequently represent an organization, and organizations clearly condone these stunts by promoting the women’s semi-nude images on social media accounts. Individualizing women’s protest, however, removes culpability and risk. When campaigns succeed, the organization can reap the benefits. When they falter, the individual volunteers can be blamed.

Defending the Campaign

What if men get naked sometimes, too? One organizational representative noted that one man also took his shirt off and helped out: “There was a male dressed up as well, not sexist.” Yet, in our deeply sexist society, the bodies of men and women are not interchangeable. Men’s bodies are interpreted differently, generally in ways that empowers them and reasserts their dominance. Women’s naked bodies have yet to be divorced from the larger structure of degradation and sexual objectification. Again, PETA also deflects with this false equivalent when pressed by feminist critique.

The organization’s president also stated: “I’m not completely making the connection on how this is any different than wearing a swimsuit at a public beach.” Of course, beaches can be sites of oppression for women as well, but for the most part, wearing bathing suits on the beach is not going to draw attention to women in the same way wearing cabbage leaves in an information booth would. While PrideFest is arguably much more nudity-normative, it should be considered that women dressed as food reinforces the notion that women are consumable commodities (isn’t treating vulnerable persons like edible things exactly what activists are hoping nonvegans to get move away from?). The double entendre of the “I SPONSORED A PUSSY” sticker only reinforces the misogynist message.

Contextualizing the Campaign

This stunt is only one of several other problematic campaigns. In another, they had a young woman stand by the side of the road with meat cuts drawn on her naked body. The organization suggested that it was less problematic because it’s “not really sexy,” but using a naked woman’s body to emulate violence against animals is arguably worse.

In another campaign (not staffed by the organization itself, but promoted on its Facebook page), two bloodied women lay prostrate on the ground with a metal pipe by their bodies. A man in black (drawing on the imagery of the stereotypical rapist or murderer) stood over top their “corpses” brandishing a woman’s animal hair coat. This campaign targets female consumers (the primary wearers of “fur”) by drawing on imagery of violence against women. The organization’s response? “AWESOME! Thanks for all that you do for the animals! <3”

The PETA Effect

I share this incident to demonstrate that something systemic is at work here. The use of naked or nearly naked young women (usually white and always thin) and the use of women’s bodies as stand-ins for dead Nonhuman Animals are both increasingly popular tactics resulting from the hegemonic presence of PETA. As the largest Nonhuman Animal rights organization, PETA has the cultural power to define what types of advocacy are popular, expected, and legitimate. Ultimately, PETA is reflecting popular advertising techniques from the business world, those that are developed by men for patriarchal purposes (i.e. “sex sells”). In other words, it is not simply about women’s personal “choice.” Instead, there is a more powerful movement structure working to narrowly define what choices are available to female activists.

Regardless of individual women’s choices, activists should be concerned about the larger implications for women as a demographic. Western society trivializes and even condones rape, and according to RAINN, an American is sexually assaulted every 2 seconds (most of these are victims are women). Psychological and sociological research has shown that sexual objectification of women and trivialization of violence against women is correlated with the devaluation of women and increased violence against women. It even leads women to self-objectify and achieve much lower levels of self-efficacy. Self-efficacy is important, not only in fighting against one’s own oppression, but in feeling worthy enough to participate in social movements . . . including Nonhuman Animal liberation.

What is more, this kind of advocacy does not solicit the desired effects. The tools of misogyny only build more misogyny.

Criticizing these tactics isn’t about policing women’s behavior. Vegan feminism is instead responding to the rape culture that Nonhuman Animal rights organizations perpetuate to the detriment of women. Organizations must accept responsibility for the wider implications of this type of advocacy. Nude campaigns are mostly legal, just like rape jokes are legal, but that does not exempt them from criticism. Shutting down well-meant discussion about the hurt that sexist advocacy causes women is problematic. It is also indicative of how toxic the Nonhuman Animal rights movement has become for women and other vulnerable groups. The bottom line is that activists cannot articulate a clear message of anti-oppression for other animals so long as the movement uncritically exploits and aggravates the oppression of other vulnerable groups.

Here’s a radical notion…what if women didn’t have to be sexy cabbages to advocate for the end of violence against animals? What if women got to be persons? I think a person makes for a better activist than a cabbage any day.

Dr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with Monmouth University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

The Woman as Sexy Dying Animal Trope

Posted on July 20, 2016 by Vegan Feminist Network

Too frequently in anti-speciesism advocacy, women become stand-ins for Nonhuman Animals suffering from extreme human violence and degradation. It is not by chance that women predominate in these roles. Women are selected (or self-select) because it culturally “makes sense” to audiences that sexualized violence will be aimed at women. If men, a relatively privileged group, were to substitute the vulnerable and suffering Nonhuman Animals, it just wouldn’t compute.

Women are regularly subject to violence and degradation, so they become the “natural” choice when staffing campaigns. Women in the audience, too, are familiar with the normalcy of misogyny, and perhaps social movements hope to trigger them into supporting the cause by tapping into their fears and traumas. Such a tactic begs the question as to how aggravating inequality for women could reduce inequality for other animals.

Consider the vegan advocacy film, The Herd. Status quo misogyny predominates, and there is arguably nothing that sets this film apart from standard sexist and violent horror movies except the good intentions of the filmmakers. The script is exactly the same: young, thin, white women, naked or nearly naked, are sexually brutalized for the titillation of the audience.

https://vimeo.com/119688523

I ask activists to consider how replicating violent, misogynistic media could, logistically, disrupt oppressive thinking about other vulnerable demographics. Further, I believe it is ethically problematic to contribute to a culture of woman-hating in a world where actual violence against actual women continues to happen so frequently that it can only be described as normal. Images have power, and these images should be used responsibly in service of social justice. It is both unwise and immoral to capitalize on sexism to advance anti-speciesism.

In the video linked below, I have compiled a number of images to illustrate the woman as sexy dying animal trope. This is a pattern that extends across a number of organizations, notably PETA, but also LUSH Cosmetics, 269life, and others. Consider what it means when activists instinctively position women as representatives of speciesist violence. Consider also the privilege afforded to men who are less frequently used, but also the dangers in positioning them as abusers in protest scenarios. In a society where violence against women is still not taken seriously, it is unclear how movement audiences could be expected to take violence against animals seriously through misogynist imagery of this kind.

Dr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Fifty Shades of Chicken

Posted on February 29, 2016 by Vegan Feminist Network

TRIGGER WARNING: Contains graphic descriptions of rape and violence against women and other animals.

NOT SAFE FOR WORK: Contains graphic sexual language and disturbing images of violated animals.

Vegan feminists argue that oppression is intersectional. In particular, the ways in which women are exploited and harmed are very similar to the ways in which other animals are. A shining example of this intersection is found in Fifty Shades of Chicken, a cookbook that parodies Fifty Shades of Grey (a best selling novel which glamorizes submissive sexuality and violence against women). Fifty Shades of Chicken, a book “for chicken lovers everywhere,” takes this disturbing subject matter to another level of degradation.

Throughout the book, a chicken’s body is used to replace that of a woman, and she is referred to as “Chicken” or “Miss Hen.” The choice of “chicken” was not accidental. Chickens eaten by humans are almost always female. The body parts of chickens (breasts, legs, thighs) are often applied to that of human women, and human women are often called “birds,” “chicks,” “chickens,” or “hens.”

The cookbook features several images of a muscled, shirtless man dominating a chicken’s corpse with weapons, kitchen utensils, and binding (twine). In one image he is shown sodomizing her with an upright roasting device. In others, he is shown penetrating her with a baster and shoving cream into her bottom with his fingers. Most of the photographs of the finished “product” show the bird’s body splayed and ravaged. She is posed pornographically to mimic a defiled human woman.

Man in an apron firmly places a chicken's corpse onto a funnel

The chef known as “Blades” sodomizes “Miss Hen” with the “erect member” of a vertical roaster.

The recipe titles are also disturbing:

“Popped-Cherry Pullet”
“Extra-Virgin Chicken”
“Please Don’t Stop Chicken”
“Jerked Around Chicken”
“Mustard Spanked Chicken”
“Cream-Slicked Chick”
“Chile-Lashed Fricassee”
“Skewered Chicken”
“Steamy White Meat”
“Bacon Bound Wings”
“Dripping Thighs”
“Thighs Spread Wide”
“Chicken Thighs Stirred Up and Fried Hard”
“Red Cheeks”
“Pound Me Tender”

And my favorite:

“Hog-Tied and Porked Chicken”

It is a regular smorgasbord of entangled oppression, violence, sexism, and speciesism.

These recipes are inextricably representative of rape culture. Sexualized violence is presented as normative, the female body is objectified as a passive recipient of male desire and aggression, and the obligatory obsession with virginity and female purity is highlighted.

Chapter Two, “Chicken Parts and Bits,” literally reenacts the fragmentation of the female body into consumable pieces which are wholly divorced from the person they once belonged to. This objectification erases personhood and makes exploitative consumption all the more palatable.

The recipe instructions also entail graphic violence, domination, and control:

Much pleasure and satisfaction is to be had from tying up your bird. Not only does it show your chicken who’s boss, but a tight binding ensures the chicken cooks exactly how you want it–evenly, moist, and tender. It also closes off the chicken’s cavity, so the juices swelling within can’t spill out, at least not until you’re ready for them. (p. 34)

Using large, strong kitchen shears and a confident hand, forcefully cut the backbone out of the chicken; first cut along one side of the backbone, then cut along the other side until it releases, then pull it out. Gently spread the bird open, pressing down on the breast to flatten it (see Learning the Ropes). Massage the flesh with 1 1/2 teaspoon of salt. (p. 116)

Position the chicken’s nether parts over the vertical roaster’s erect member and thrust the bird down. Tuck her wing tips up behind her wings, behind her body. Tie her legs together with a piece of butcher’s twine or cooking bands […] (p. 120)

It reads like a manual for serial killing.

Several gruesome pornographic narratives were included to preface the recipes and work the reader up into a hot bother for the pleasurable consumption awaiting them. Take this example from “Backdoor Beer-Can Chicken”:

‘Hush,’ he says. He smile and holds up a beer can.

‘Yes, baby, have a drink, I’m sure you need it.’

‘Oh, no, this is not for me, Chicken.’ He quirks his mouth into a wicked smile.

Holy f***…Will it? How?

I gasp as he fills me with its astonishing girth. The feeling of fullness is overpowering.

He rests me on the grill and I can feel the entire world start to engorge. Desire explodes in my cavity like a hand grenade. (p. 137)

Or this story from “Flattered Breasts”:

Suddenly he seizes me and lays me out on the counter, claiming me hungrily. His fingers pull me taut, the palms of his hands grinding my soft white meat into the hard granite, trapping me. I feel him. His stomach growls, and my mind spins as I acknowledge his craving for me.

‘Why must you always challenge me?’ he murmurs breathlessly.

‘Because I can.’ My pulse throbs painfully.

He grabs a fistful of kosher salt.

‘I’m going to season you now.’

‘Yes.’ My voice is low and heated.

He reaches for a rolling pin, then hesitates, looking at me.

‘Yes, please, Chef,’ I moan.

The first blow of the rolling pin jolts me but leaves behind a delicious warm feeling.

‘I. Will. Make. You. Mine.’ he says between blows. (p. 62)

These narratives often present the chicken’s corpse as a willing accomplice. This is quite telling, given that she was beheaded and drained of blood days before she arrived in this man’s kitchen under saran wrap. This narrative of willingness is ubiquitous in rape cases and pornography. Even girls and women who are drugged or unconscious are frequently considered “willing.” It is therefore not surprising that a decapitated corpse, in the case of Miss Hen, is depicted as consenting.

As with other females, Miss Hen’s sexuality is strictly controlled and meant only for male entitlement. The relationship of domination that makes consent an impossibility, privileges men, and leaves women and Nonhuman Animals in a position of subservience is obscured. Instead, this chicken is “free-range,” implying that she has a choice in the matter.

What is worse, these actions are supposedly done out of “love” and for her pleasure. It is not enough that women and Nonhuman Animals submit to male superiority, they must also be seen as enjoying their subjugation. If the consumer was made aware of the immense suffering that lies beneath the surface of pornography, prostitution, exotic dancing, dairy, “meat,” “leather,” zoos, horse racing etc., the pleasure of that consumption would be challenged. Previously unexamined oppression would come to light. What a buzz kill.

This book takes the male fantasy of ultimate control over a humiliated, submissive woman to its full fruition. Men cannot legally coerce women into obliging sex slaves through force and fear. They cannot legally fragment women into their body parts, strip them of their identity and self-efficacy, or pulverize and consume their bodies for sexual gratification (though more men than we like to admit do). However, men can have the next best thing–they can humiliate, torture, dismember, and objectify a female Nonhuman Animal for pleasure. He can molest her, sodomize her, rape her, bind her, break her, “pork” her, and “slick” her with cream to the point of physical arousal and salivation.

Whether the victim is human or nonhuman, the script is the same. Control over the vulnerable is sexualized; domination and power is hot stuff. And it’s completely legal, with full support from a patriarchal society.

He continues to fondle my liver with his fingertips until I can’t stand it.

He gently places my quivering offal into a skillet where some softened onions are waiting for me. Holy f****** s***…we’re cooking in the middle of a party? Everyone’s mingling and chatting, but I am not paying attention. He stirs my insides with a deft wooden spoon, around and around [ . . . ] (p. 103)

As traumatizing as this book is on its own, what is perhaps most upsetting is the complete lack of criticism from the general public. The book racks up rave reviews by Amazon users who are beside themselves with laughter, folks who can’t get over just how darn clever this book is. Violence against women and Nonhuman Animals is often trivialized, masked by humor, downplayed, and made more or less invisible…but surely, the triggering offensiveness of this book could not be ignored? Not so. At the time of this writing, Fifty Shades of Chicken enjoys a whopping 5 out of 5 stars on Amazon.

The message could not be clearer:

Women=Nonhuman Animals=Sexualized=Dominated=Meat=Objects of Pleasurable Consumption

and

Nonhuman Animals=Feminized=Sexualized=Dominated=Meat=Objects of Pleasurable Consumption

. . . and apparently this is a hoot.

An adaption of this essay was published in 2013 in Relations: Beyond Anthropocentrism 2 (1): 135-139.

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How Farmers are Making Dairies Sexy for Men’s Health

Posted on September 22, 2015 by Vegan Feminist Network

Macra na Feirme, a farmer’s association in Ireland, is creating a pornographic calendar to raise awareness about mental health problems and suicide in the farming community, particularly that of young men.

This project is gendered, as pornography predominantly involves the display of women’s bodies, while farming is masculinized. Women are the objects on display, while men are the subjects of concern.

Advertisement for Macra; A pair of legs and the top of a skirt is visible, a woman is sitting on a bail of hay in high heels

Calendar sales will go to the mental health non-profit Walk In My Shoes

What is interesting is that the campaign seeks to challenge unrealistic masculine gender roles (which discourage boys and men with depression from seeking help or admitting weakness), and yet those same roles are protected by framing the campaign in clear scripts of patriarchal dominance.

Importantly, the centering of men’s experiences also makes invisible the multitude of research that shows clear correlations between the sexual objectification of women and women’s higher rates of depression, anxiety, and self-harm, as well as lower rates of self image and self efficacy.

But more is going on in these images–we’re also seeing the romanticization and sexualization of speciesism. In one image, the Rose of Kilkenny (Ireland’s version of Miss America), poses seductively with a milking device. An instrument of torture for the Nonhuman Animals involved, but a very naturalized symbol of power, domination, and the pleasurable consumption of the female body for humans who interpret the image.

What’s also made invisible is the relationship between mental health and participation in systemic violence against the vulnerable. Yes, the campaign seeks to bring attention to the emotional challenges associated with farming, but no connection is being made to the relationship between hurting others and the hurt one experiences themselves. Slaughterhouse workers, for instance, are seriously psychologically impacted by the killing and butchering they must engage. Dairy workers, too, are paying a psychological price for their participation. This isn’t just about “farming” in general, this is about speciesist practices in particular. Speciesism hurts us all: Nonhuman Animals in particular, male farmers as a consequence, and women who are objectified and hurt in a society where the exploitation of feminized vulnerable groups is normalized.

Indeed, I find it interesting that, for women who want to participate in a social movement, the “go to” response is so often to get naked or make pornography. It is a powerful statement about the gender hierarchy in our society and the limited and often disempowering choices available to women. Ultimately, it speaks to a considerable limitation on our social justice imagination.

Thank you to our Hungarian contributor Eszter Kalóczkai for bringing attention to this story.

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Vegan Feminist Network

Critical essays and resources for vegan women and their allies

Category Archives: Sexualization

V-Rated: Sexualizing and Depoliticizing Veganism

Armie Hammer’s Alleged Cannibalistic Fantasy is the Ultimate Manifestation of Misogyny

I SPONSORED A PUSSY: Cabbage Chicks and the Politics of Vegan Sexism

The Woman as Sexy Dying Animal Trope

Fifty Shades of Chicken

How Farmers are Making Dairies Sexy for Men’s Health

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