Women Laughing Alone With Salad

Woman eating outdoors

You’ve seen them a hundred times before. You know, the bright eyed salad crunching woman. Head thrown back with hysterical jubilee, she is overtaken by the gloriousness of the vegetable medley gracing her lunch bowl. The promotional flyer for your local natural foods co-op features them. The websites for major grocery chains use them. Educational pamphlets in your doctor’s office use them. Tons of vegan organizations use them. Heck, I bet if I checked into it, I probably used one to illustrate a blog post at least once.

Stock photographs of women… sitting alone… with a salad that is so damn hilarious, they can’t help but explode with laughter and delight.

Recently, the absurdity of these images has caught the attention of the internet, resulting in a number of memes, a tumblr page, and even a play.

Salad isn’t really funny. Rarely is it ecstasy-inducing. Usually it’s just a messy experience of trying to shove awkward lettuce leaves into your mouth. Often you’re dissatisfied and annoyed that you used too much dressing, or not enough. In reality, you’re checking your teeth for stuck pieces of lettuce instead of smiling from ear to ear between bites. Eating salad is, in general, a mundane affair.

Collection of stock photos showing women laughing while they eat a salad

But eating salad is lady’s work, and, as such, it must be performed accordingly to tell a particular narrative when being observed and documented.

Vegan feminist theory tells us that food–what we eat and how we eat it–is firmly rooted in gender norms. The consumption of vegetables (with salad being the ubiquitous cliché) is a highly feminized behavior. Gender codes also manifest in the regular hyper-emotionality of women in advertising. That is, women are often portrayed as having inappropriately extreme emotional responses. Representation of this kind adds to the cultural understanding of womanhood as infantile, irrational, and immature. In this case, even a little bit insane. These images reinforce women’s subordinate status. Pairing hyper-emotive women with hyper-feminized food items makes for a perfect storm in sexist imagery.

Man about to eat a forkfull of salad, smiles softly to camera

I have, of course, been presented with the inevitable, “Men, too!” argument. True, men are often shown to be just a little too excited about their salads. But let’s be honest: they are much less frequently depicted laughing, with their head thrown back, in their underwear, or pregnant. The gendered frivolity of salad consumption is very much so a feminine affair.

Woman laying on bed in white underwear eating a salad

When men are pictured in the improbable scenario of eating a salad prostrate on a bed in a white thong, then, okay, let’s talk.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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VFN Founder Corey Wrenn Featured on Feminist Magazine Radio

Feminist Magazine

In an interview hosted by Cherise Charleswell and Valecia Phillips, I discuss my forthcoming book, A Rational Approach to Animal Rights: Extensions in Abolitionist Theory, as well as how veganism and the Nonhuman Animal rights movement falls into the scope of a feminist framework. Specifically I unpack the relevance of speciesism to feminism, the Nonhuman Animal rights movement’s problems with sexism and racism, and the corrupting effect that capitalism has on social justice efforts.

Feminist Magazine on KPFK is the weekly Southern California radio show of news, views, politics and culture with an intersectional feminist perspective.

You can access the stream by clicking here or pressing play below.

How Farmers are Making Dairies Sexy for Men’s Health

Young white woman naked in a wheel barrow; she is covered in hay and wearing very large pump red heels

Macra na Feirme, a farmer’s association in Ireland, is creating a pornographic calendar to raise awareness about mental health problems and suicide in the farming community, particularly that of young men.

This project is gendered, as pornography predominantly involves the display of women’s bodies, while farming is masculinized. Women are the objects on display, while men are the subjects of concern.

Advertisement for Macra; A pair of legs and the top of a skirt is visible, a woman is sitting on a bail of hay in high heels

Calendar sales will go to the mental health non-profit Walk In My Shoes

What is interesting is that the campaign seeks to challenge unrealistic masculine gender roles (which discourage boys and men with depression from seeking help or admitting weakness), and yet those same roles are protected by framing the campaign in clear scripts of patriarchal dominance.

Importantly, the centering of men’s experiences also makes invisible the multitude of research that shows clear correlations between the sexual objectification of women and women’s higher rates of depression, anxiety, and self-harm, as well as lower rates of self image and self efficacy.

But more is going on in these images–we’re also seeing the romanticization and sexualization of speciesism. In one image, the Rose of Kilkenny (Ireland’s version of Miss America), poses seductively with a milking device. An instrument of torture for the Nonhuman Animals involved, but a very naturalized symbol of power, domination, and the pleasurable consumption of the female body for humans who interpret the image.

Woman in red high heels with legs exposed holds a milking device in the middle of a dairy, with the back ends of cows lined up on the machines visible in the background

What’s also made invisible is the relationship between mental health and participation in systemic violence against the vulnerable. Yes, the campaign seeks to bring attention to the emotional challenges associated with farming, but no connection is being made to the relationship between hurting others and the hurt one experiences themselves. Slaughterhouse workers, for instance, are seriously psychologically impacted by the killing and butchering they must engage. Dairy workers, too, are paying a psychological price for their participation. This isn’t just about “farming” in general, this is about speciesist practices in particular. Speciesism hurts us all: Nonhuman Animals in particular, male farmers as a consequence, and women who are objectified and hurt in a society where the exploitation of feminized vulnerable groups is normalized.

Indeed, I find it interesting that, for women who want to participate in a social movement, the “go to” response is so often to get naked or make pornography. It is a powerful statement about the gender hierarchy in our society and the limited and often disempowering choices available to women. Ultimately, it speaks to a considerable limitation on our social justice imagination.

 

Thank you to our Hungarian contributor Eszter Kalóczkai for bringing attention to this story.


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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La Política Sexual del Veganismo Moralmente Superior

Translation by María. María is active with Ochodoscuatro Ediciones, a non-profit anti-speciesist book house that is noted for translating Carol Adams’ The Sexual Politics of Meat into Spanish. You can view the original English version of the essay below by clicking here.

Stella McCartney and dog walking on trail

Por Corey Lee Wrenn

La línea de moda vegana de Stella McCartney apareció en un reciente artículo de la revista feminista Bustle en la sección “Moda y belleza”. Al principio, me sentí encantada de que presentasen el veganismo en un espacio feminista, cosa que no suele suceder tan a menudo como debería.

Parece que la autora, también, es consciente de la falta de conexión política entre feminismo y veganismo, pues se encarga de amortiguar a los lectores con una advertencia. Siguiendo una declaración de McCartney que dice que su marca es “la empresa más ética y amorosa de la industria de la moda”, Bustle aclara:

La declaración apunta que ella dijo eso en broma, indicando que no se siente moralmente superior acerca de su postura libre de crueldad, cosa que no siempre es el caso de los activistas por los derechos animales.

Encuentro esa advertencia bastante curiosa, estando en el contexto de la política feminista. Las feministas generalmente ponen resistencia cuando alguien intenta controlarles el tono en que dicen algo y a menudo castigan a las celebridades que se niegan a identificarse a sí mismas como feministas. Pero todo vale cuando hablamos de los derechos de los animales no humanos. En otras palabras, las feministas fomentan con determinación un feminismo fuerte y orgulloso, en un esfuerzo por desestigmatizar el activismo de justicia social, pero pueden darle rápidamente la vuelta y vilipendiar a aquellas que hacen lo mismo en nombre de los otros animales.

Dado que el 80% del movimiento por los derechos de los animales no humanos está formado por mujeres y siendo que el veganismo está extremadamente “feminizado”, es importante reconocer los matices sexistas en la estereotipación de las veganas. Es posible que esa “superioridad moral” asignada a activistas y veganas sea de hecho una forma de vigilancia de género. En otras palabras, estos estereotipos trabajan para avergonzar y silenciar a las mujeres “engreídas” que se atreven a politizarse.

Las feministas deberían mantenerse al margen la ridiculización de la justicia social. Preocuparse por la opresión de las demás no debería ser algo que ocultar o que minimizar. El compromiso para acabar con la injusticia debería ser algo de lo que estar orgullosa. Deberíamos estar celebrando el activismo. Es un trabajo duro, se ganan pocos amigos, es mentalmente agotador y pocas personas están dispuestas a participar. Las feministas no deberían poner añadidos a esa dificultad, cuando podrían ser una fuente importante de apoyo. Esto especialmente cuando la mayor parte de activistas por el veganismo son mujeres y cuando el especismo está íntimamente ligado al patriarcado.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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Veganismo y Políticas de Género

 

Translation by Mariángel Villalobos. You can follow her on Twitter @mvillabe. The original English version of this essay can be found by clicking here.

Por Corey Lee Wrenn

Un lector, Alexander Lawrie me envió esta historia y pensé que sería un ejemplo excelente de la supremacía masculina y la vigilancia de género como una barrera en contra del avance de los intereses de las mujeres y otros animales. Un periódico Escocés reportó que los empleados de un restaurante se burlaron de una mujer la cual solicitó que un artículo del menú se hiciera vegano. Su recibo leía: “Vegan Vegan Vegan Pussy”. El restaurante añadió sal a la herida cuando se burlaron de la mujer en su página de Facebook.

¡Pero no termina ahí! El periódico que cubría la historia encontró la página de Facebook de la mujer e imprimió su foto de perfil junto con su nombre completo y lugar de empleo. El acoso adicional que siguió fue lo suficientemente severo para que el periódico moderara los comentarios y eliminara su foto.

Todo el incidente apesta a misoginia. Si la víctima hubiese sido hombre, esperaría que la reacción hubiese sido similar, aunque probablemente con la adición de la homofobia. Bajo el patriarcado, el dominio sobre otros y del consumo de la carne es altamente masculinizado. El veganismo ha sido feminizado no solo porque es más común que los veganos sean mujeres, sino también porque el veganismo representa los intereses de quienes son subyugados a la opresión masculina. El veganismo lucha contra el patriarcado.

No deberíamos de estar sorprendidos de que una compañía que saca provecho de la explotación de los Animales No Humanos use un insulto especista y sexista para desestimar a la mujer, ni deberíamos estar sorprendidos de que los medios de comunicación (que por lo general existen para proteger y reproducir los intereses de la élite) solo hagan las cosas peores. ¿Pero por qué la mesera actuó de esta manera?

En “Female Chauvinist Pigs: Women in the Rise of Raunch Culture” (Disculpen el título especista), Ariel Levy explica que la popularidad del “post-feminismo” en realidad representa una co-optación de una ideología céntrica en la mujer anti-opresión patriarcal. Las mujeres son puestas a competir entre ellas al rivalizar por la aprobación del hombre. En un mundo donde la masculinidad es igualada con prestigio y poder, es común que las mujeres abandonen su feminidad y recurran a la masculinidad. Denis Kandiyoti (1998) le llama a esto negociación patriarcal. Para hacer frente a un mundo que es hostil hacia todo lo femenino, la mesera estaba cuidando sus intereses al apoyar los valores masculinos y al condenar la cena vegana.

Por supuesto, esto significa que los hombres mismos están bajo una enorme presión de conformarse a estos valores masculinos. Este comercial para el “Carnivore Club” (Club Carnívoro) busca reafirmar el control masculino, la inteligencia masculina, y la superioridad masculina de cara a los valores femeninos invasores.

 

Este comercial juega con muchos estereotipos del veganismo: Es para mujeres; es castrante, sin sabor, y fastidiosamente saludable. El unirse al Club Carnívoro promete a los hombres proteger su dominio, su control sobre la naturaleza y hasta su virilidad (aunque consumir productos de Animales no Humanos es vinculado a una letanía de enfermedades que amenazan a la vida, incluyendo problemas cardiovasculares y diabetes, que son unas de las causas principales de la disfunción eréctil).

Carnivore Club Advert

Formular este producto como un “club” es intencional. Los anunciantes esperan usar la masculinidad como un espacio exclusivo para miembros, que están al día. Como los CEOs de Fortune 500, los cuerpos legislativos, los ejecutivos de los medios de comunicación, y otros espacios exclusivos de chicos y su privilegio masculino, el “Carnivore Club” invita a los hombres a que se unan al rango de la élite masculina en su dominio sobre los vulnerables. Verdaderamente, uno no puede siquiera tener acceso a su sitio web sin iniciar sesión como un miembro. Nota también el cuento de la “esposa boba y despistada” tan común utilizado en comerciales, programas y filmes. Las mujeres son demasiado incompetentes para darse cuenta de lo que hacen sus compañeros masculinos de mentalidad superior.

Esto es una masculinidad tóxica. No solo los hombres son motivados a dar rienda suelta a comportamientos nutricionales que les causa enfermedad y muerte, pero las mujeres son también motivadas a que rechacen el veganismo al planear su supervivencia en un patriarcado anti-feminista. Y no nos olvidemos, los más grandes perdedores son los Animales No Humanos cuya opresión es vista como natural y sus defensores son burlados, acosados y silenciados.

 

Corey Lee WrennMs. Wrenn is the founder of Vegan Feminist Network and also operates The Academic Abolitionist Vegan. She is a Lecturer of Sociology with Monmouth University, a part-time Instructor of Sociology and Ph.D. candidate with Colorado State University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. In 2015, she was awarded Exemplary Diversity Scholar by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (2015, Palgrave Macmillan).

 

Vegans Must Watch Pornography

Content Warning/Not Safe for Work: Some description of violent pornography.

Movie poster for "Hot Girls Wanted." Girl curled up on a hotel bed, wearing only underwear and children's stockings to the knee. She is hiding her face.

I finally had the opportunity (and courage) to watch the new documentary, Hot Girls Wanted. It is about the exploitation of teen girls in America in an industry that is known as “amateur porn” (a form of legal prostitution and sex trafficking). The film follows the short careers of some of these girls (I call them girls consciously because they are just barely out of childhood and it is this immaturity that is specifically exploited), documenting their experiences through their own words. Though the liberal position on pornography is that it is a “live and let live,” “freely chosen,” form of “employment,” the film really forces us to question how we can apply these neutralizing descriptions to what is essentially the highly violent, degrading, poorly paid, and high-risk exploitation of teenagers.

It is a form of employment that hurts, lacks protection, and is devoid of security or benefits. The average career is only a few months, and girls have to pay to play. After paying rent to their pimp (or “agent”) and purchasing lingerie, hair and nails, STD testing, Plan-B emergency contraceptives, trips to the emergency room, etc., there is almost nothing left. What this means is that earning a living in this “industry” is impossible for most (girls and women that is, as men profit considerably). As the girls become “spent” in the industry and the returns dry up, they must resort to increasingly dangerous sex acts to remain in the game.

While the idea of true consent existing in this industry is always suspect, sometimes the girls who “choose” to do particular scenes change their minds once the abuse begins, but they are either too pressured or frightened to say “no.” The power differential between impoverished teenage girls and older male business owners and bosses, while already significant, is amplified considerably when sex, cameras, and contracts are involved.

The film does not contain as much disturbing imagery as does The Price of Pleasure, but it did share a number of scenes “starring” (a euphemism) some of the girls in the documentary, which, for all intents and purposes, appear to depict violent rape and assault. New to me, there is an increasingly popular theme in pornography known as “facial abuse.” In this genre, a teenager’s mouth is penetrated so violently while her head is beaten and yanked about that she will cry and throw up. Sometimes she is forced to eat the vomit on her hands and knees. All the while she is demeaned with misogynistic insults.

There are hundreds of films like this. One such scene included in the film featured a college student who introduced herself as a student majoring in feminist studies so that the male audience could masturbate to the fantasy of raping a woman back into her place and brutalizing her as punishment for advocating for liberation and peace. In addition to being gagged with a forced blow job, she is choked and slammed–screaming–into the floor.

The skyrocketing level of violence in pornography is no accident. As in many “free market” capitalist enterprises, there is a no holds barred race to the bottom, and the vulnerable pay the price.

The parallels between the treatment of vulnerable women in our society and the treatment of other animals cannot be denied. One of the girls in the documentary even points this out herself, explaining that she and others in the industry are treated like “meat.”  This is why vegans must “watch” pornography. We must keep an eye on its influence, its role in society, and its ability to shape human attitudes and behaviors.

In a world where we excuse this type of behavior against women as “normal” and even “natural,” in a world where approximately 80% of men tune into pornography such as that described here on a regular basis, we cannot expect anyone to take seriously the violence against Nonhuman Animals for pleasurable consumption. Veganism can never succeed in a pornified world. Pornography must be on our radar because pornography is the script of oppression. Any vegan worth their weight in salt must take issue with the status of women. At the root of it all is the neoliberal infiltration of society, the capitalist bottom-line. It is a structure that puts all vulnerable, feminized bodies in peril.

 


Corey Lee WrennDr. Wrenn is Lecturer of Sociology. She received her Ph.D. in Sociology with Colorado State University in 2016. She received her M.S. in Sociology in 2008 and her B.A. in Political Science in 2005, both from Virginia Tech. She was awarded Exemplary Diversity Scholar, 2016 by the University of Michigan’s National Center for Institutional Diversity. She served as council member with the American Sociological Association’s Animals & Society section (2013-2016) and was elected Chair in 2018. She serves as Book Review Editor to Society & Animals and has contributed to the Human-Animal Studies Images and Cinema blogs for the Animals and Society Institute. She has been published in several peer-reviewed academic journals including the Journal of Gender Studies, Feminist Media Studies, Disability & Society, Food, Culture & Society, and Society & Animals. In July 2013, she founded the Vegan Feminist Network, an academic-activist project engaging intersectional social justice praxis. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory (Palgrave MacMillan 2016).

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